A data profile of the people who buy, follow and care about Reggae in Spain — modelled from more than twelve digital signal sources. Reggae has an estimated audience of 3,862,568 people in Spain.
The average Reggae fan in Spain is 36.7 years old, balanced, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Bad Bunny, Rosalía, Latin music (genre), with strongest over-indexing on Bad Bunny (2.85× the country average).
Demographically, the Reggae audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Extroversion, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Reggae fan in Spain is balanced, around 36.7 years old, with strong Extroversion tendencies and a notable affinity for Bad Bunny.
The key figures that characterise the Reggae profile in Spain.
50.3% are female, 49.7% are male, average age 36.7.
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 36.7 |
| Estimated audience size | 3,862,568 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 24% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 14% |
of the worldwide Reggae audience comes from Spain.
| Country | Share |
|---|---|
| United States | 26.6% |
| Brazil | 5.4% |
| Mexico | 4.9% |
Where the Reggae audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Basque Autonomous Country | ~200K | 1.34× | |
| 02 | Canary Islands | ~200K | 1.29× | |
| 03 | Catalonia | ~900K | 1.23× | |
| 04 | Galicia | ~200K | 1.14× | |
| 05 | Balearic Islands | ~100K | 1.09× | |
| 06 | Comunidad Valenciana | ~500K | 1.07× | |
| 07 | Aragon | ~100K | 1.05× | |
| 08 | Navarre | ~50K | 1.02× | |
| 09 | Community of Madrid | ~600K | 0.95× | |
| 10 | Castile and León | ~200K | 0.94× | |
| 11 | Cantabria | ~50K | 0.93× | |
| 12 | Andalusia | ~700K | 0.92× | |
| 13 | La Rioja | ~20K | 0.91× | |
| 14 | Region of Murcia | ~100K | 0.90× | |
| 15 | Castilla-La Mancha | ~100K | 0.89× | |
| 16 | Principality of Asturias | ~80K | 0.88× | |
| 17 | Extremadura | ~70K | 0.88× |
The strongest cross-interests of the Reggae audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bad Bunny | Music & Radio | 2.85× | ||
| 02 | Reggae genres | Music & Radio | 2.60× | ||
| 03 | J Balvin | Music & Radio | 2.40× | ||
| 04 | YouTube Music | Internet & Social Media | 2.39× | ||
| 05 | Frases de Amor | Internet & Social Media | 2.22× | ||
| 06 | Rosalía | Music & Radio | 2.11× | ||
| 07 | Maluma (singer) | Music & Radio | 2.07× | ||
| 08 | Eventos | Topic | 2.02× | ||
| 09 | Makeup &hair | Beauty & Wellness | 1.86× | ||
| 10 | Freestyle swimming | Sports | 1.82× | ||
| 11 | Epic Games | Games | 1.74× | ||
| 12 | Gaming computer | Technology & Electronics | 1.71× | ||
| 13 | Hotmart | Shopping | 1.71× | ||
| 14 | PC game | Games | 1.68× | ||
| 15 | Vocational education | Business & Career | 1.61× | ||
| 16 | Affiliate marketing | Business & Career | 1.57× | ||
| 17 | Ambient music | Music & Radio | 1.55× | ||
| 18 | Word games | Games | 1.54× | ||
| 19 | Latin music (genre) | Music & Radio | 1.52× | ||
| 20 | Beauty Makeup | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.08× | |
| Mindfulness | BALANCE | 1.04× | |
| Tradition | CONSERVATISM | 0.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.72× | |
| Need for Security | CONSERVATISM | 0.76× | |
| Design Affinity | PREMIUM | 0.77× |
Reggae has an estimated audience of 3,862,568 people in Spain, concentrated in Catalonia and Andalusia.
50.3% of Reggae fans are female, 49.7% are male, with an average age of 36.7 years.
Reggae fans show strongest brand affinity for Bad Bunny (2.85×), Rosalía (2.11×), and Latin music (genre) (1.52×) over the country average.
Reggae fans in Spain are most concentrated in Catalonia (reach ~900K), Andalusia (reach ~700K), and Community of Madrid (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Reggae itself, the audience over-indexes on Rosalía (2.11×), Latin music (genre) (1.52×), YouTube Music (2.39×), and Reggae genres (2.6×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Reggae. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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