A data profile of the people who buy, follow and care about Rosalía in Spain — modelled from more than twelve digital signal sources. Rosalía has an estimated audience of 3,513,924 people in Spain.
The average Rosalía fan in Spain is 34.0 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include FIFA World Cup, Latin pop, Latin music (genre), with strongest over-indexing on FIFA World Cup (1.57× the country average).
Demographically, the Rosalía audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Extroversion, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Rosalía fan in Spain is more female, around 34.0 years old, with strong Extroversion tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the Rosalía profile in Spain.
57.2% are female, 42.8% are male, average age 34.0.
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 34.0 |
| Estimated audience size | 3,513,924 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 24% | |
| 30-39 | 17% | |
| 40-49 | 17% | |
| 50+ | 10% |
of the worldwide Rosalía audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 25.5% |
| United States | 17.3% |
| France | 7.0% |
Where the Rosalía audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~900K | 1.52× | |
| 02 | Galicia | ~200K | 1.24× | |
| 03 | Community of Madrid | ~600K | 1.15× | |
| 04 | Castile and León | ~200K | 1.14× | |
| 05 | Basque Autonomous Country | ~100K | 1.06× | |
| 06 | Aragon | ~90K | 1.06× | |
| 07 | Castilla-La Mancha | ~100K | 1.01× | |
| 08 | Navarre | ~40K | 0.99× | |
| 09 | Extremadura | ~70K | 0.96× | |
| 10 | Andalusia | ~600K | 0.95× | |
| 11 | Comunidad Valenciana | ~300K | 0.92× | |
| 12 | La Rioja | ~20K | 0.92× | |
| 13 | Cantabria | ~40K | 0.91× | |
| 14 | Principality of Asturias | ~70K | 0.86× | |
| 15 | Canary Islands | ~100K | 0.85× | |
| 16 | Region of Murcia | ~90K | 0.80× | |
| 17 | Balearic Islands | ~70K | 0.78× |
The strongest cross-interests of the Rosalía audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Latin dance | Sports | 1.77× | ||
| 02 | Salsa (dance) | Music & Radio | 1.76× | ||
| 03 | Bachata (dance) | Music & Radio | 1.70× | ||
| 04 | Salsa music | Music & Radio | 1.64× | ||
| 05 | Latin music (genre) | Music & Radio | 1.61× | ||
| 06 | American English | Business & Career | 1.61× | ||
| 07 | Venezuela | Travel & Leisure | 1.59× | ||
| 08 | Activism | Politics & Society | 1.59× | ||
| 09 | Latin pop | Music & Radio | 1.58× | ||
| 10 | FIFA World Cup | Sports | 1.57× | ||
| 11 | Manchester United F.C. | Sports | 1.57× | ||
| 12 | Ecuador | Travel & Leisure | 1.55× | ||
| 13 | Mobile game | Games | 1.54× | ||
| 14 | Chile | Travel & Leisure | 1.53× | ||
| 15 | Television network | Movies & TV | 1.53× | ||
| 16 | Brazil | Travel & Leisure | 1.53× | ||
| 17 | Unisex | Fashion & Accessoires | 1.52× | ||
| 18 | Maquillaje Profesional | Beauty & Wellness | 1.52× | ||
| 19 | Domino's Pizza | Food & Beverages | 1.52× | ||
| 20 | UEFA Europa League | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.37× | |
| Indulgence | JOY | 1.34× | |
| Early Adopter Mentality | POWER | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.61× | |
| Community Orientation | OPEN | 0.66× | |
| Quality Awareness | PREMIUM | 0.67× |
Rosalía has an estimated audience of 3,513,924 people in Spain, concentrated in Catalonia and Community of Madrid.
57.2% of Rosalía fans are female, 42.8% are male, with an average age of 34.0 years.
Rosalía fans show strongest brand affinity for FIFA World Cup (1.57×), Latin pop (1.58×), and Latin music (genre) (1.61×) over the country average.
Rosalía fans in Spain are most concentrated in Catalonia (reach ~900K), Community of Madrid (reach ~600K), and Andalusia (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Rosalía itself, the audience over-indexes on Latin pop (1.58×), Latin music (genre) (1.61×), Salsa (dance) (1.76×), and Mobile game (1.54×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Rosalía. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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