A data profile of the people who buy, follow and care about Reggae in United Kingdom — modelled from more than twelve digital signal sources. Reggae has an estimated audience of 6,169,073 people in United Kingdom.
The average Reggae fan in United Kingdom is 38.5 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Greater London.
Top brand affinities include TikTok, Manchester City F.C., YouTube Music, with strongest over-indexing on TikTok (1.52× the country average).
Demographically, the Reggae audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Mindfulness, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Reggae fan in United Kingdom is balanced, around 38.5 years old, with strong Mindfulness tendencies and a notable affinity for TikTok.
The key figures that characterise the Reggae profile in United Kingdom.
51.9% are female, 48.1% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 38.5 |
| Estimated audience size | 6,169,073 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 20% |
of the worldwide Reggae audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 26.6% |
| Brazil | 5.4% |
| Mexico | 4.9% |
Where the Reggae audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South West | ~700K | 1.30× | |
| 02 | Wales | ~400K | 1.20× | |
| 03 | England | ~4.5M | 1.18× | |
| 04 | East Midlands | ~500K | 1.14× | |
| 05 | South East | ~900K | 1.07× | |
| 06 | East of England | ~600K | 1.07× | |
| 07 | Greater London | ~800K | 1.05× | |
| 08 | North West | ~700K | 1.01× | |
| 09 | West Midlands | ~200K | 0.90× | |
| 10 | Northern Ireland | ~200K | 0.85× | |
| 11 | Scotland | ~500K | 0.83× | |
| 12 | North East | ~200K | 0.76× | |
| 13 | Yorkshire and the Humber | ~400K | 0.75× |
The strongest cross-interests of the Reggae audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bad Bunny | Music & Radio | 3.33× | ||
| 02 | Rhianna (singer) | Music & Radio | 3.10× | ||
| 03 | YouTube Music | Internet & Social Media | 3.08× | ||
| 04 | Mexico | Travel & Leisure | 2.42× | ||
| 05 | Self-confidence | Health | 2.25× | ||
| 06 | Afrobeat | Music & Radio | 1.94× | ||
| 07 | South America | Travel & Leisure | 1.93× | ||
| 08 | Mounjaro | Health | 1.86× | ||
| 09 | Scooby-Doo | Movies & TV | 1.77× | ||
| 10 | The Time | Music & Radio | 1.75× | ||
| 11 | Communication design | Business & Career | 1.70× | ||
| 12 | Self care | Health | 1.68× | ||
| 13 | Beetlejuice | Movies & TV | 1.67× | ||
| 14 | Record label | Music & Radio | 1.61× | ||
| 15 | Manchester City F.C. | Sports | 1.57× | ||
| 16 | Los Angeles | Travel & Leisure | 1.57× | ||
| 17 | Livemusic | Music & Radio | 1.56× | ||
| 18 | TikTok | Internet & Social Media | 1.52× | ||
| 19 | Gala Bingo | Games | 1.51× | ||
| 20 | Wembley Stadium | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.33× | |
| Urban Lifestyle | OPEN | 1.25× | |
| Price Sensitivity | PREMIUM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.84× | |
| Creativity | OPEN | 0.90× | |
| Community Orientation | OPEN | 0.95× |
Reggae has an estimated audience of 6,169,073 people in United Kingdom, concentrated in England and South East.
51.9% of Reggae fans are female, 48.1% are male, with an average age of 38.5 years.
Reggae fans show strongest brand affinity for TikTok (1.52×), Manchester City F.C. (1.57×), and YouTube Music (3.08×) over the country average.
Reggae fans in United Kingdom are most concentrated in England (reach ~4.5M), South East (reach ~900K), and Greater London (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Reggae itself, the audience over-indexes on Manchester City F.C. (1.57×), YouTube Music (3.08×), Wembley Stadium (1.5×), and Self care (1.68×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Reggae. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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