A data profile of the people who buy, follow and care about Bad Bunny in Spain — modelled from more than twelve digital signal sources. Bad Bunny has an estimated audience of 3,211,284 people in Spain.
The average Bad Bunny fan in Spain is 31.7 years old, balanced, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include Harry Potter, Spotify, Reggaeton, with strongest over-indexing on Harry Potter (1.61× the country average).
Demographically, the Bad Bunny audience skews balanced with an average age of 31.7, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Bad Bunny fan in Spain is balanced, around 31.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Harry Potter.
The key figures that characterise the Bad Bunny profile in Spain.
54.1% are female, 45.9% are male, average age 31.7.
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 31.7 |
| Estimated audience size | 3,211,284 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 39% | |
| 20-29 | 24% | |
| 30-39 | 15% | |
| 40-49 | 14% | |
| 50+ | 8% |
of the worldwide Bad Bunny audience comes from Spain.
| Country | Share |
|---|---|
| United States | 42.0% |
| Brazil | 7.3% |
| Mexico | 6.0% |
Where the Bad Bunny audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~700K | 1.29× | |
| 02 | Community of Madrid | ~600K | 1.29× | |
| 03 | Canary Islands | ~200K | 1.15× | |
| 04 | Galicia | ~200K | 1.13× | |
| 05 | Basque Autonomous Country | ~100K | 1.06× | |
| 06 | Comunidad Valenciana | ~300K | 1.03× | |
| 07 | Andalusia | ~600K | 1.02× | |
| 08 | Castilla-La Mancha | ~100K | 1.00× | |
| 09 | Aragon | ~80K | 1.00× | |
| 10 | Castile and León | ~100K | 0.98× | |
| 11 | Region of Murcia | ~100K | 0.98× | |
| 12 | Balearic Islands | ~70K | 0.91× | |
| 13 | Navarre | ~30K | 0.89× | |
| 14 | Principality of Asturias | ~60K | 0.86× | |
| 15 | Cantabria | ~30K | 0.83× | |
| 16 | La Rioja | ~20K | 0.82× | |
| 17 | Extremadura | ~50K | 0.79× |
The strongest cross-interests of the Bad Bunny audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Grandparent | Kids & Family | 1.85× | ||
| 02 | Indie rock | Music & Radio | 1.81× | ||
| 03 | Unisex | Fashion & Accessoires | 1.79× | ||
| 04 | Maquillaje Profesional | Beauty & Wellness | 1.77× | ||
| 05 | Reggaeton | Music & Radio | 1.75× | ||
| 06 | Regalos Originales | Shopping | 1.75× | ||
| 07 | Moda Feminina | Fashion & Accessoires | 1.73× | ||
| 08 | Brazil | Travel & Leisure | 1.72× | ||
| 09 | Bachata (dance) | Music & Radio | 1.69× | ||
| 10 | InfoJobs | Business & Career | 1.66× | ||
| 11 | Venezuela | Travel & Leisure | 1.66× | ||
| 12 | Latin music (genre) | Music & Radio | 1.65× | ||
| 13 | Harry Potter | Movies & TV | 1.61× | ||
| 14 | Track and field | Sports | 1.61× | ||
| 15 | Spotify | Internet & Social Media | 1.59× | ||
| 16 | Healthy habits | Health | 1.58× | ||
| 17 | Deco | Home & Garden | 1.57× | ||
| 18 | Domino's Pizza | Food & Beverages | 1.57× | ||
| 19 | Salsa (dance) | Music & Radio | 1.55× | ||
| 20 | women'secret | Fashion & Accessoires | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.10× | |
| Extroversion | THRILL | 1.09× | |
| Mindfulness | BALANCE | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.69× | |
| Need for Security | CONSERVATISM | 0.70× | |
| Quality Awareness | PREMIUM | 0.71× |
Bad Bunny has an estimated audience of 3,211,284 people in Spain, concentrated in Catalonia and Community of Madrid.
54.1% of Bad Bunny fans are female, 45.9% are male, with an average age of 31.7 years.
Bad Bunny fans show strongest brand affinity for Harry Potter (1.61×), Spotify (1.59×), and Reggaeton (1.75×) over the country average.
Bad Bunny fans in Spain are most concentrated in Catalonia (reach ~700K), Community of Madrid (reach ~600K), and Andalusia (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Bad Bunny itself, the audience over-indexes on Spotify (1.59×), Reggaeton (1.75×), Unisex (1.79×), and Moda Feminina (1.73×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Bad Bunny. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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