Rascasse Audience Intelligence

Spain Audience in United States

A data profile of the people who buy, follow and care about Spain in United States — modelled from more than twelve digital signal sources. Spain has an estimated audience of 25,719,049 people in United States.

#8among Country in United States#64among POI in United States#107in Travel & Leisure

The average Spain fan in United States is 40.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FIFA World Cup, La Liga, Discount stores, with strongest over-indexing on FIFA World Cup (2.91× the country average).

Demographically, the Spain audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Spain fan in United States is balanced, around 40.0 years old, with strong Convenience Orientation tendencies and a notable affinity for FIFA World Cup.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Spain profile in United States.

Audience size
25.7M
in United States
Gender
52.2%♀
47.8% male
Age
40.0
average years
Country rank
#1185
POI in United States
Fig. 01

Search interest · 12-month trend

+52%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Spain fans

52.2% are female, 47.8% are male, average age 40.0.

Fig. 02

Gender split

52.2%
Female
47.8%
Male
Demographic split for Spain audience in United States
MetricValue
Female52.2%
Male47.8%
Average age40.0
Estimated audience size25,719,049
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Spain audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3920%
40-4922%
50+22%
Fig. 04

Worldwide distribution

13.9%

of the worldwide Spain audience comes from United States.

Worldwide audience distribution share by country for Spain
CountryShare
United States13.9%
Spain13.7%
Mexico6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Spain audience in United States is strongest.

Fig. 05

Top regions by affinity

Spain fans by region: top regions in United States
#RegionReachAffinity×
01California~4M1.45×
02Washington, District of Columbia~100K1.39×
03Texas~3M1.36×
04Rhode Island~100K1.36×
05New Jersey~900K1.32×
06Florida~2M1.28×
07Washington~600K1.25×
08Virginia~800K1.24×
09Massachusetts~600K1.21×
10New York~1.5M1.19×
11Illinois~1M1.17×
12Maryland~500K1.17×
13Colorado~500K1.15×
14Oregon~300K1.14×
15Connecticut~300K1.14×
16New Mexico~100K1.14×
17Arizona~600K1.12×
18Utah~300K1.10×
19Georgia~900K1.09×
20North Carolina~800K1.08×
21Nevada~300K1.02×
22Minnesota~400K1.00×
23Mississippi~200K1.00×
24Hawaii~100K0.97×
25Idaho~100K0.96×
26Vermont~40K0.96×
27Pennsylvania~800K0.95×
28South Carolina~400K0.93×
29Kansas~200K0.92×
30Delaware~60K0.91×
31Indiana~400K0.90×
32Alaska~50K0.90×
33Michigan~600K0.89×
34Maine~80K0.89×
35Wisconsin~300K0.88×
36Oklahoma~200K0.87×
37Nebraska~100K0.87×
38New Hampshire~90K0.87×
39Kentucky~300K0.85×
40Tennessee~400K0.84×
41Missouri~300K0.84×
42Iowa~200K0.82×
43Montana~60K0.82×
44Ohio~600K0.80×
45Arkansas~200K0.79×
46Louisiana~300K0.78×
47South Dakota~50K0.77×
48Alabama~300K0.76×
49North Dakota~40K0.76×
50West Virginia~80K0.67×
Fig. 06

Affinity by region

Affinity by region — Spain, United States
0.67×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Spain audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Spain audience
#·InterestCategoryAffinity×
01La LigaSports6.98×
02MadridTravel & Leisure6.98×
03Atlético MadridSports6.98×
04ShakiraMusic & Radio5.73×
05Cruz AzulSports5.45×
06Soap operaMovies & TV4.55×
07Spanish languagePolitics & Society3.09×
08FIFA World CupSports2.91×
09Discount storesShopping2.79×
10Las VegasTravel & Leisure2.36×
11Shopping mallsShopping2.27×
12MexicoTravel & Leisure2.13×
13Domino's PizzaFood & Beverages2.04×
14T-MobileTechnology & Electronics1.98×
15Pizza HutFood & Beverages1.92×
16Classical musicMusic & Radio1.89×
17Mortgage loansBusiness & Career1.82×
18McDonald'sFood & Beverages1.74×
19RecreationTravel & Leisure1.63×
20FurnitureHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Spain audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Spain audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.41×
IndulgenceJOY1.37×
Price SensitivityPREMIUM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Spain audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.79×
IndividualismJOY0.80×
Pet OwnershipJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Spain have in United States?

Spain has an estimated audience of 25,719,049 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Spain fans?

52.2% of Spain fans are female, 47.8% are male, with an average age of 40.0 years.

03

Which brands do Spain fans like most?

Spain fans show strongest brand affinity for FIFA World Cup (2.91×), La Liga (6.98×), and Discount stores (2.79×) over the country average.

04

Where do Spain fans live in United States?

Spain fans in United States are most concentrated in California (reach ~4M), Texas (reach ~3M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Spain fans also like?

Beyond Spain itself, the audience over-indexes on La Liga (6.98×), Discount stores (2.79×), Spanish language (3.09×), and Shakira (5.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country audiences in United States

See Spain audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Spain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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