Spain Audience in United States
Spain has an estimated audience of 25,719,049 people in United States. 52.2% are female, 47.8% are male, average age 40.0. Top regions: California, Texas, Florida. Top brand affinities: Governor of Michigan, Goop, Google Home, Wok, Hipster.
The average Spain fan in United States is 40.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Governor of Michigan, Goop, Google Home, with strongest over-indexing on Governor of Michigan (17.9× the country average). Demographically, the Spain audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Spain fans
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 40.0 |
| Estimated audience size | 25,719,049 |
Audience persona
The typical Spain fan in United States is balanced, around 40.0 years old, with strong Risk Appetite tendencies and a notable affinity for Governor of Michigan.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 4,261,819 | 1.51× |
| Texas | 2,899,071 | 1.31× |
| Florida | 2,499,429 | 1.44× |
| New York | 1,842,691 | 1.28× |
| Illinois | 1,021,251 | 1.19× |
| New Jersey | 873,730 | 1.34× |
| Georgia | 849,004 | 1.07× |
| North Carolina | 843,391 | 1.09× |
| Virginia | 788,563 | 1.26× |
| Pennsylvania | 771,026 | 0.89× |
| Washington | 678,132 | 1.31× |
| Massachusetts | 657,862 | 1.3× |
| Ohio | 628,556 | 0.79× |
| Michigan | 594,605 | 0.88× |
| Arizona | 593,960 | 1.13× |
| Maryland | 533,034 | 1.21× |
| Colorado | 477,146 | 1.18× |
| Tennessee | 452,320 | 0.88× |
| Indiana | 425,282 | 0.91× |
| Minnesota | 377,088 | 1.02× |
| Oregon | 352,015 | 1.19× |
| Missouri | 339,957 | 0.82× |
| Wisconsin | 327,514 | 0.85× |
| South Carolina | 325,003 | 0.84× |
| Connecticut | 291,632 | 1.13× |
| Nevada | 265,698 | 1.07× |
| Utah | 257,090 | 1.12× |
| Louisiana | 256,820 | 0.77× |
| Kentucky | 253,165 | 0.79× |
| Alabama | 252,377 | 0.7× |
| Mississippi | 239,766 | 1.13× |
| Oklahoma | 232,076 | 0.81× |
| Kansas | 174,852 | 0.86× |
| Iowa | 168,907 | 0.8× |
| Arkansas | 155,107 | 0.73× |
| New Mexico | 145,542 | 1.13× |
| Idaho | 119,608 | 0.93× |
| Washington, District of Columbia | 118,575 | 1.53× |
| Rhode Island | 112,037 | 1.37× |
| Hawaii | 108,985 | 0.99× |
| Nebraska | 102,361 | 0.79× |
| New Hampshire | 83,736 | 0.83× |
| Maine | 80,808 | 0.88× |
| West Virginia | 74,260 | 0.62× |
| Delaware | 59,632 | 0.84× |
| Montana | 54,547 | 0.76× |
| Alaska | 45,604 | 0.83× |
| Vermont | 41,219 | 0.91× |
| South Dakota | 39,011 | 0.66× |
| North Dakota | 36,484 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Governor of Michigan | 17.9× | Politics & Society |
| Goop | 10.68× | Internet & Social Media |
| Google Home | 11.72× | Technology & Electronics |
| Wok | 11.62× | Food & Beverages |
| Hipster | 16.64× | Politics & Society |
| Hibachi | 13.23× | Food & Beverages |
| Vocal harmony | 7.53× | Music & Radio |
| Grinch | 6.22× | Movies & TV |
| headspace | 13.34× | Health |
| Kendra Scott | 4.14× | Fashion & Accessoires |
| Historic site | 5.87× | Arts & Culture |
| Cherish (group) | 14.81× | Music & Radio |
| Fairy godmother | 9.89× | Literature |
| Nationality | 2.67× | Politics & Society |
| Panama | 4.48× | Travel & Leisure |
| Grace Slick | 10.29× | Music & Radio |
| Elsword | 19.17× | Games |
| Israel | 2.39× | Travel & Leisure |
| Progressive rock | 2.38× | Music & Radio |
| El Paso County, Colorado | 13.27× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.85 |
| Luxury Orientation | PREMIUM | 1.57 |
| Extroversion | THRILL | 1.18 |
| Indulgence | JOY | 1.09 |
| Mindfulness | BALANCE | 1.06 |
| Social Media Usage | JOY | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.9% |
| Spain | 13.7% |
| Mexico | 6.2% |
See Spain audiences in other countries
More Country audiences in United States
- United States (134,384,245)
- Mexico (48,716,375)
- Australia (45,480,148)
- Canada (41,667,301)
- United Kingdom (29,060,621)
Frequently asked questions
How many fans does Spain have in United States?
Spain has an estimated audience of 25,719,049 people in United States, concentrated in California and Texas.
What is the gender split and age of Spain fans?
52.2% of Spain fans are female, 47.8% are male, with an average age of 40.0 years.
Which brands do Spain fans like most?
Spain fans show strongest brand affinity for Governor of Michigan (17.9×), Goop (10.68×), and Google Home (11.72×) over the country average.
Where do Spain fans live in United States?
Spain fans in United States are most concentrated in California (reach 4,261,819), Texas (reach 2,899,071), and Florida (reach 2,499,429). These three regions account for the largest share of the active audience.
What other brands do Spain fans also like?
Beyond Spain itself, the audience over-indexes on Goop (10.68×), Google Home (11.72×), Wok (11.62×), and Hipster (16.64×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Spain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.