Spain Audience in Italy
Spain has an estimated audience of 8,962,926 people in Italy. 53.5% are female, 46.5% are male, average age 41.9. Top brand affinities: Wine bar, Crystal healing, Miniskirt, Wine cocktail, Same-sex marriage.
Top brand affinities include Wine bar, Crystal healing, Miniskirt, with strongest over-indexing on Wine bar (18.05× the country average). Demographically, the Spain audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Spain fans
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 41.9 |
| Estimated audience size | 8,962,926 |
Audience persona
The typical Spain fan in Italy is balanced, around 41.9 years old, with strong Indulgence tendencies and a notable affinity for Wine bar.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wine bar | 18.05× | Food & Beverages |
| Crystal healing | 15.15× | Health |
| Miniskirt | 14.66× | Fashion & Accessoires |
| Wine cocktail | 21.28× | Food & Beverages |
| Same-sex marriage | 14.12× | Kids & Family |
| Oncology | 9.03× | Health |
| Charm bracelet | 7.39× | Fashion & Accessoires |
| Instant messaging | 2.79× | Internet & Social Media |
| Ethanol | 5.3× | Health |
| Slovenia | 2.54× | Travel & Leisure |
| Dentistry | 3.48× | Business & Career |
| General practitioner | 3.19× | Health |
| Canada | 2.4× | Travel & Leisure |
| CARE (relief agency) | 9.79× | Politics & Society |
| Dry cleaning | 11.65× | Home & Garden |
| Germany | 2.94× | Travel & Leisure |
| Bars | 1.55× | Travel & Leisure |
| Expert (company) | 2.7× | Shopping |
| La Dolce Vita | 5.74× | Movies & TV |
| Politics of China | 13.34× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.3 |
| Convenience Orientation | PREMIUM | 1.2 |
| Sustainability | BALANCE | 1.19 |
| Travelling | THRILL | 1.18 |
| Patriotism | CONSERVATISM | 1.18 |
| Quality Awareness | PREMIUM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.9% |
| Spain | 13.7% |
| Mexico | 6.2% |
See Spain audiences in other countries
More Country audiences in Italy
- Italy (39,421,279)
- France (14,586,761)
- Switzerland (13,764,286)
- Austria (11,177,342)
- United States (11,035,809)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Spain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.