A data profile of the people who buy, follow and care about Spain in Italy — modelled from more than twelve digital signal sources. Spain has an estimated audience of 8,962,926 people in Italy.
Spain has an estimated audience of 8,962,926 people in Italy. 53.5% are female, 46.5% are male, average age 41.9. Top brand affinities: Wikipedia, WhatsApp, Innovation, Spanish language, Mediaset.
Top brand affinities include Wikipedia, WhatsApp, Innovation, with strongest over-indexing on Wikipedia (2.42× the country average).
Demographically, the Spain audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Convenience Orientation, Individualism.
The typical Spain fan in Italy is balanced, around 41.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Spain profile in Italy.
53.5% are female, 46.5% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 41.9 |
| Estimated audience size | 8,962,926 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Spain audience comes from Italy.
| Country | Share |
|---|---|
| United States | 13.9% |
| Spain | 13.7% |
| Mexico | 6.2% |
The strongest cross-interests of the Spain audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Individualism | Politics & Society | 2.95× | ||
| 02 | New Testament | Politics & Society | 2.77× | ||
| 03 | Improvisation | Music & Radio | 2.77× | ||
| 04 | Iberia (airline) | Travel & Leisure | 2.58× | ||
| 05 | Wikipedia | Internet & Social Media | 2.42× | ||
| 06 | Mineral water | Food & Beverages | 2.26× | ||
| 07 | Spanish language | Politics & Society | 2.22× | ||
| 08 | General practitioner | Health | 2.04× | ||
| 09 | Rose | Home & Garden | 2.04× | ||
| 10 | Satire | Literature | 1.98× | ||
| 11 | Dentistry | Business & Career | 1.98× | ||
| 12 | Doctor of Medicine | Business & Career | 1.94× | ||
| 13 | Innovation | Business & Career | 1.76× | ||
| 14 | Champagne | Food & Beverages | 1.76× | ||
| 15 | Mediaset | Technology & Electronics | 1.74× | ||
| 16 | Virtual reality | Technology & Electronics | 1.70× | ||
| 17 | Solar energy | Home & Garden | 1.64× | ||
| 18 | Sustainable energy | Home & Garden | 1.59× | ||
| 19 | Air conditioning | Technology & Electronics | 1.54× | ||
| 20 | Internet & Social Media | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.62× | |
| Individualism | JOY | 1.41× | |
| Indulgence | JOY | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.70× | |
| Price Sensitivity | PREMIUM | 0.82× | |
| Mindfulness | BALANCE | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Spain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.