A data profile of the people who buy, follow and care about Spain in United Kingdom — modelled from more than twelve digital signal sources. Spain has an estimated audience of 8,137,485 people in United Kingdom.
The average Spain fan in United Kingdom is 44.4 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Wikipedia, Hobby, WhatsApp, with strongest over-indexing on Wikipedia (2.31× the country average).
Demographically, the Spain audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Patriotism, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Spain fan in United Kingdom is more female, around 44.4 years old, with strong Patriotism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Spain profile in United Kingdom.
59.0% are female, 41.0% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 44.4 |
| Estimated audience size | 8,137,485 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Spain audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 13.9% |
| Spain | 13.7% |
| Mexico | 6.2% |
Where the Spain audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~500K | 1.40× | |
| 02 | Yorkshire and the Humber | ~900K | 1.39× | |
| 03 | North East | ~400K | 1.21× | |
| 04 | Northern Ireland | ~300K | 1.17× | |
| 05 | East of England | ~800K | 1.02× | |
| 06 | Wales | ~500K | 1.00× | |
| 07 | Scotland | ~700K | 0.95× | |
| 08 | South East | ~1M | 0.93× | |
| 09 | England | ~6M | 0.88× | |
| 10 | South West | ~500K | 0.78× | |
| 11 | East Midlands | ~400K | 0.78× | |
| 12 | North West | ~400K | 0.50× |
The strongest cross-interests of the Spain audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Iberia (airline) | Travel & Leisure | 4.28× | ||
| 02 | Wikipedia | Internet & Social Media | 2.31× | ||
| 03 | Hot tub | Home & Garden | 2.20× | ||
| 04 | Refrigerator | Home & Garden | 2.09× | ||
| 05 | Fish and chips | Food & Beverages | 2.06× | ||
| 06 | Motorhome | Cars & Mobility | 2.01× | ||
| 07 | Trivago | Travel & Leisure | 2.00× | ||
| 08 | Mobile home | Cars & Mobility | 1.98× | ||
| 09 | Microwave oven | Home & Garden | 1.96× | ||
| 10 | Esso | Cars & Mobility | 1.81× | ||
| 11 | Mother's Day | Kids & Family | 1.76× | ||
| 12 | Internet & Social Media | 1.74× | |||
| 13 | Betfair | Games | 1.70× | ||
| 14 | Hobby | Home & Garden | 1.68× | ||
| 15 | Distilled beverage | Food & Beverages | 1.66× | ||
| 16 | Satire | Literature | 1.65× | ||
| 17 | EasyJet | Travel & Leisure | 1.62× | ||
| 18 | William Hill (bookmaker) | Games | 1.59× | ||
| 19 | TripAdvisor | Travel & Leisure | 1.59× | ||
| 20 | Volunteering | Politics & Society | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.23× | |
| Indulgence | JOY | 1.21× | |
| Convenience Orientation | PREMIUM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.83× | |
| Early Adopter Mentality | POWER | 0.84× | |
| Price Sensitivity | PREMIUM | 0.87× |
Spain has an estimated audience of 8,137,485 people in United Kingdom, concentrated in England and South East.
59.0% of Spain fans are female, 41.0% are male, with an average age of 44.4 years.
Spain fans show strongest brand affinity for Wikipedia (2.31×), Hobby (1.68×), and WhatsApp (1.74×) over the country average.
Spain fans in United Kingdom are most concentrated in England (reach ~6M), South East (reach ~1M), and Yorkshire and the Humber (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Spain itself, the audience over-indexes on Hobby (1.68×), WhatsApp (1.74×), Distilled beverage (1.66×), and Refrigerator (2.09×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Spain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.