A data profile of the people who buy, follow and care about Spain in France — modelled from more than twelve digital signal sources. Spain has an estimated audience of 5,693,594 people in France.
Spain has an estimated audience of 5,693,594 people in France. 53.6% are female, 46.4% are male, average age 43.1. Top brand affinities: Tour de France, EBay, Volotea, Airbnb, Lidl.
Top brand affinities include Tour de France, EBay, Volotea, with strongest over-indexing on Tour de France (1.99× the country average).
Demographically, the Spain audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Patriotism, Indulgence.
The typical Spain fan in France is balanced, around 43.1 years old, with strong Patriotism tendencies and a notable affinity for Tour de France.
The key figures that characterise the Spain profile in France.
53.6% are female, 46.4% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 43.1 |
| Estimated audience size | 5,693,594 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Spain audience comes from France.
| Country | Share |
|---|---|
| United States | 13.9% |
| Spain | 13.7% |
| Mexico | 6.2% |
The strongest cross-interests of the Spain audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Permanent residency | Business & Career | 3.00× | ||
| 02 | Tinder | Internet & Social Media | 3.00× | ||
| 03 | Renewable energy | Business & Career | 2.94× | ||
| 04 | Volotea | Travel & Leisure | 2.47× | ||
| 05 | Car rentals | Cars & Mobility | 2.29× | ||
| 06 | EBay | Shopping | 2.06× | ||
| 07 | Country music | Music & Radio | 2.06× | ||
| 08 | Tour de France | Sports | 1.99× | ||
| 09 | Innovation | Business & Career | 1.90× | ||
| 10 | Energy | Home & Garden | 1.79× | ||
| 11 | Airbnb | Travel & Leisure | 1.73× | ||
| 12 | Golf | Sports | 1.72× | ||
| 13 | Real property | Home & Garden | 1.69× | ||
| 14 | Home Appliances | Home & Garden | 1.66× | ||
| 15 | Barbecue | Food & Beverages | 1.66× | ||
| 16 | Documentary movies | Movies & TV | 1.65× | ||
| 17 | Recreation | Travel & Leisure | 1.59× | ||
| 18 | Lidl | Shopping | 1.58× | ||
| 19 | Kitchen | Home & Garden | 1.57× | ||
| 20 | MSN | News | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.00× | |
| Indulgence | JOY | 1.81× | |
| Community Orientation | OPEN | 1.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.66× | |
| Pet Ownership | JOY | 0.89× | |
| Luxury Orientation | PREMIUM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Spain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.