A data profile of the people who buy, follow and care about Austria in Italy — modelled from more than twelve digital signal sources. Austria has an estimated audience of 11,177,341 people in Italy.
The average Austria fan in Italy is 43.1 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Slovenia, Wikipedia, WhatsApp, with strongest over-indexing on Slovenia (3.1× the country average).
Demographically, the Austria audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Individualism, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Austria fan in Italy is balanced, around 43.1 years old, with strong Individualism tendencies and a notable affinity for Slovenia.
The key figures that characterise the Austria profile in Italy.
52.5% are female, 47.5% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 43.1 |
| Estimated audience size | 11,177,341 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 27% |
of the worldwide Austria audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 17.0% |
| Germany | 12.3% |
| United States | 7.8% |
Where the Austria audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~300K | 1.55× | |
| 02 | Friuli-Venezia Giulia | ~300K | 1.46× | |
| 03 | Veneto | ~1M | 1.36× | |
| 04 | Lombardy | ~2.5M | 1.26× | |
| 05 | Lazio | ~1.5M | 1.17× | |
| 06 | Tuscany | ~800K | 1.13× | |
| 07 | Sicilia | ~1M | 1.10× | |
| 08 | Emilia-Romagna | ~1M | 1.09× | |
| 09 | Campania | ~1.5M | 1.03× | |
| 10 | Piedmont | ~800K | 0.99× | |
| 11 | Puglia | ~700K | 0.96× | |
| 12 | Liguria | ~300K | 0.95× | |
| 13 | Marche | ~300K | 0.93× | |
| 14 | Calabria | ~300K | 0.88× | |
| 15 | Abruzzo | ~200K | 0.82× | |
| 16 | Umbria | ~100K | 0.82× | |
| 17 | Sardinia | ~200K | 0.78× | |
| 18 | Basilicata | ~80K | 0.75× | |
| 19 | Aosta Valley | ~20K | 0.74× | |
| 20 | Molise | ~40K | 0.71× |
The strongest cross-interests of the Austria audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rammstein | Music & Radio | 10.84× | ||
| 02 | Aerosmith | Music & Radio | 10.84× | ||
| 03 | Essen | Travel & Leisure | 10.30× | ||
| 04 | Depeche Mode | Music & Radio | 8.73× | ||
| 05 | Iron Maiden | Music & Radio | 6.82× | ||
| 06 | Lindsey Vonn | Sports | 4.62× | ||
| 07 | Individualism | Politics & Society | 4.26× | ||
| 08 | Hiking boot | Fashion & Accessoires | 3.73× | ||
| 09 | Slovenia | Travel & Leisure | 3.10× | ||
| 10 | Germany | Travel & Leisure | 2.84× | ||
| 11 | Wikipedia | Internet & Social Media | 2.72× | ||
| 12 | Board games | Games | 2.64× | ||
| 13 | Anne Hathaway | Movies & TV | 2.54× | ||
| 14 | Satire | Literature | 2.20× | ||
| 15 | Champagne | Food & Beverages | 1.91× | ||
| 16 | Coop | Food & Beverages | 1.78× | ||
| 17 | Superman | Movies & TV | 1.78× | ||
| 18 | Mediaset | Technology & Electronics | 1.78× | ||
| 19 | Internet & Social Media | 1.61× | |||
| 20 | Volunteering | Politics & Society | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.88× | |
| Indulgence | JOY | 1.25× | |
| Convenience Orientation | PREMIUM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.72× | |
| Mindfulness | BALANCE | 0.79× | |
| Price Sensitivity | PREMIUM | 0.82× |
Austria has an estimated audience of 11,177,341 people in Italy, concentrated in Lombardy and Lazio.
52.5% of Austria fans are female, 47.5% are male, with an average age of 43.1 years.
Austria fans show strongest brand affinity for Slovenia (3.1×), Wikipedia (2.72×), and WhatsApp (1.61×) over the country average.
Austria fans in Italy are most concentrated in Lombardy (reach ~2.5M), Lazio (reach ~1.5M), and Campania (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Austria itself, the audience over-indexes on Wikipedia (2.72×), WhatsApp (1.61×), Lindsey Vonn (4.62×), and Depeche Mode (8.73×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Austria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.