Austria Audience in Italy
Austria has an estimated audience of 11,177,341 people in Italy. 52.5% are female, 47.5% are male, average age 43.1. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Wine bar, Crystal healing, Miniskirt, Wine cocktail, Same-sex marriage.
The average Austria fan in Italy is 43.1 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Wine bar, Crystal healing, Miniskirt, with strongest over-indexing on Wine bar (18.05× the country average). Demographically, the Austria audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Patriotism, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Austria fans
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 43.1 |
| Estimated audience size | 11,177,341 |
Audience persona
The typical Austria fan in Italy is balanced, around 43.1 years old, with strong Patriotism tendencies and a notable affinity for Wine bar.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 2,479,431 | 1.26× |
| Lazio | 1,604,256 | 1.17× |
| Campania | 1,287,110 | 1.03× |
| Veneto | 1,205,895 | 1.36× |
| Sicilia | 1,064,387 | 1.1× |
| Emilia-Romagna | 992,205 | 1.09× |
| Tuscany | 839,800 | 1.13× |
| Piedmont | 820,596 | 0.99× |
| Puglia | 735,933 | 0.96× |
| Trentino-Alto Adige/Südtirol | 334,040 | 1.58× |
| Friuli-Venezia Giulia | 313,020 | 1.49× |
| Calabria | 297,516 | 0.87× |
| Liguria | 297,311 | 0.95× |
| Marche | 257,599 | 0.92× |
| Sardinia | 240,394 | 0.77× |
| Abruzzo | 198,407 | 0.81× |
| Umbria | 143,508 | 0.79× |
| Basilicata | 69,340 | 0.68× |
| Molise | 28,989 | 0.55× |
| Aosta Valley | 14,622 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wine bar | 18.05× | Food & Beverages |
| Crystal healing | 15.15× | Health |
| Miniskirt | 14.66× | Fashion & Accessoires |
| Wine cocktail | 21.28× | Food & Beverages |
| Same-sex marriage | 14.12× | Kids & Family |
| Oncology | 9.03× | Health |
| Charm bracelet | 7.39× | Fashion & Accessoires |
| Ethanol | 5.3× | Health |
| Slovenia | 2.89× | Travel & Leisure |
| Dentistry | 3.21× | Business & Career |
| General practitioner | 3.02× | Health |
| CARE (relief agency) | 9.79× | Politics & Society |
| Coop | 1.88× | Food & Beverages |
| Dry cleaning | 11.65× | Home & Garden |
| Germany | 2.94× | Travel & Leisure |
| Bars | 1.52× | Travel & Leisure |
| Essen | 11.61× | Travel & Leisure |
| Politics of China | 13.34× | Politics & Society |
| corriere dello sport | 1.78× | Sports |
| Google Maps | 1.64× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.39 |
| Indulgence | JOY | 1.35 |
| Individualism | JOY | 1.31 |
| Social Media Usage | JOY | 1.15 |
| Convenience Orientation | PREMIUM | 1.09 |
| Sustainability | BALANCE | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 17.0% |
| Germany | 12.3% |
| United States | 7.8% |
See Austria audiences in other countries
More Country audiences in Italy
- Italy (39,421,279)
- France (14,586,761)
- Switzerland (13,764,286)
- United States (11,035,809)
- Slovenia (9,635,430)
Frequently asked questions
How many fans does Austria have in Italy?
Austria has an estimated audience of 11,177,341 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Austria fans?
52.5% of Austria fans are female, 47.5% are male, with an average age of 43.1 years.
Which brands do Austria fans like most?
Austria fans show strongest brand affinity for Wine bar (18.05×), Crystal healing (15.15×), and Miniskirt (14.66×) over the country average.
Where do Austria fans live in Italy?
Austria fans in Italy are most concentrated in Lombardy (reach 2,479,431), Lazio (reach 1,604,256), and Campania (reach 1,287,110). These three regions account for the largest share of the active audience.
What other brands do Austria fans also like?
Beyond Austria itself, the audience over-indexes on Crystal healing (15.15×), Miniskirt (14.66×), Wine cocktail (21.28×), and Same-sex marriage (14.12×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Austria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.