A data profile of the people who buy, follow and care about Germany in Italy — modelled from more than twelve digital signal sources. Germany has an estimated audience of 5,297,352 people in Italy.
The average Germany fan in Italy is 39.8 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Internal Revenue Service, Austria, Europe, with strongest over-indexing on Internal Revenue Service (4.43× the country average).
Demographically, the Germany audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Tradition, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Germany fan in Italy is balanced, around 39.8 years old, with strong Tradition tendencies and a notable affinity for Internal Revenue Service.
The key figures that characterise the Germany profile in Italy.
49.9% are female, 50.1% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 39.8 |
| Estimated audience size | 5,297,352 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 24% |
of the worldwide Germany audience comes from Italy.
| Country | Share |
|---|---|
| Germany | 26.9% |
| United States | 8.4% |
| France | 6.2% |
Where the Germany audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~1.5M | 1.44× | |
| 02 | Lazio | ~900K | 1.39× | |
| 03 | Trentino-Alto Adige/Südtirol | ~100K | 1.36× | |
| 04 | Veneto | ~500K | 1.31× | |
| 05 | Tuscany | ~400K | 1.28× | |
| 06 | Friuli-Venezia Giulia | ~100K | 1.15× | |
| 07 | Emilia-Romagna | ~500K | 1.11× | |
| 08 | Piedmont | ~400K | 1.07× | |
| 09 | Campania | ~600K | 1.05× | |
| 10 | Sicilia | ~500K | 1.05× | |
| 11 | Marche | ~100K | 0.96× | |
| 12 | Puglia | ~300K | 0.94× | |
| 13 | Calabria | ~200K | 0.93× | |
| 14 | Aosta Valley | ~10K | 0.93× | |
| 15 | Sardinia | ~100K | 0.91× | |
| 16 | Basilicata | ~40K | 0.91× | |
| 17 | Molise | ~20K | 0.90× | |
| 18 | Umbria | ~70K | 0.87× | |
| 19 | Liguria | ~100K | 0.86× | |
| 20 | Abruzzo | ~100K | 0.83× |
The strongest cross-interests of the Germany audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Internal Revenue Service | Business & Career | 4.43× | ||
| 02 | Austria | Travel & Leisure | 2.84× | ||
| 03 | Munich | Travel & Leisure | 2.36× | ||
| 04 | Broadcast engineering | Business & Career | 2.28× | ||
| 05 | Country | Travel & Leisure | 1.98× | ||
| 06 | Europe | Travel & Leisure | 1.96× | ||
| 07 | Commercial vehicle | Cars & Mobility | 1.78× | ||
| 08 | AutoScout24 | Cars & Mobility | 1.71× | ||
| 09 | Canada | Travel & Leisure | 1.66× | ||
| 10 | Vodafone | Technology & Electronics | 1.62× | ||
| 11 | Subito.it | Shopping | 1.61× | ||
| 12 | Meteorology | Home & Garden | 1.59× | ||
| 13 | Switzerland | Travel & Leisure | 1.58× | ||
| 14 | Viral video | Internet & Social Media | 1.58× | ||
| 15 | Wheel | Cars & Mobility | 1.57× | ||
| 16 | Natural gas | Cars & Mobility | 1.57× | ||
| 17 | AliExpress | Shopping | 1.56× | ||
| 18 | Greece | Travel & Leisure | 1.55× | ||
| 19 | Slovenia | Travel & Leisure | 1.54× | ||
| 20 | Škoda Auto | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.37× | |
| Community Orientation | OPEN | 1.26× | |
| Spirituality | BALANCE | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.90× | |
| Healthy Lifestyle | BALANCE | 0.99× | |
| Early Adopter Mentality | POWER | 0.99× |
Germany has an estimated audience of 5,297,352 people in Italy, concentrated in Lombardy and Lazio.
49.9% of Germany fans are female, 50.1% are male, with an average age of 39.8 years.
Germany fans show strongest brand affinity for Internal Revenue Service (4.43×), Austria (2.84×), and Europe (1.96×) over the country average.
Germany fans in Italy are most concentrated in Lombardy (reach ~1.5M), Lazio (reach ~900K), and Campania (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Germany itself, the audience over-indexes on Austria (2.84×), Europe (1.96×), Subito.it (1.61×), and AutoScout24 (1.71×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Germany. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.