A data profile of the people who buy, follow and care about Commercial vehicle in Italy — modelled from more than twelve digital signal sources. Commercial vehicle has an estimated audience of 5,124,922 people in Italy.
Commercial vehicle has an estimated audience of 5,124,922 people in Italy. 25.7% are female, 74.3% are male, average age 46.5. Top brand affinities: AutoScout24, Wikipedia, Personal finance, WhatsApp, Used car.
Top brand affinities include AutoScout24, Wikipedia, Personal finance, with strongest over-indexing on AutoScout24 (4.78× the country average).
Demographically, the Commercial vehicle audience skews more male with an average age of 46.5, and over-indexes on personality traits such as Patriotism, Need for Security.
The typical Commercial vehicle fan in Italy is more male, around 46.5 years old, with strong Patriotism tendencies and a notable affinity for AutoScout24.
The key figures that characterise the Commercial vehicle profile in Italy.
25.7% are female, 74.3% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 25.7% |
| Male | 74.3% |
| Average age | 46.5 |
| Estimated audience size | 5,124,922 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 38% |
of the worldwide Commercial vehicle audience comes from Italy.
| Country | Share |
|---|---|
| United States | 30.7% |
| Italy | 6.3% |
| United Kingdom | 5.7% |
The strongest cross-interests of the Commercial vehicle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Radio-controlled car | Kids & Family | 6.29× | ||
| 02 | Wikipedia | Internet & Social Media | 4.89× | ||
| 03 | AutoScout24 | Cars & Mobility | 4.78× | ||
| 04 | Volvo | Cars & Mobility | 4.50× | ||
| 05 | Air conditioning | Technology & Electronics | 3.81× | ||
| 06 | Used car | Cars & Mobility | 3.45× | ||
| 07 | Satire | Literature | 3.36× | ||
| 08 | HVAC | Home & Garden | 3.28× | ||
| 09 | Car dealership | Cars & Mobility | 2.92× | ||
| 10 | Solar energy | Home & Garden | 2.91× | ||
| 11 | Mediaset | Technology & Electronics | 2.88× | ||
| 12 | Hyundai | Cars & Mobility | 2.80× | ||
| 13 | Personal finance | Business & Career | 2.66× | ||
| 14 | Champagne | Food & Beverages | 2.53× | ||
| 15 | Internet & Social Media | 2.24× | |||
| 16 | Subito.it | Shopping | 1.97× | ||
| 17 | Borsa Italiana | Business & Career | 1.93× | ||
| 18 | SuperEnalotto | Games | 1.81× | ||
| 19 | Energy | Home & Garden | 1.79× | ||
| 20 | SUVs | Cars & Mobility | 1.73× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.84× | |
| Need for Security | CONSERVATISM | 1.73× | |
| Risk Appetite | THRILL | 1.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.63× | |
| Mindfulness | BALANCE | 0.65× | |
| Price Sensitivity | PREMIUM | 0.65× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Commercial vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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