A data profile of the people who buy, follow and care about Germany in Spain — modelled from more than twelve digital signal sources. Germany has an estimated audience of 2,781,206 people in Spain.
The average Germany fan in Spain is 42.9 years old, balanced, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include Spanish language, Duolingo, Canada, with strongest over-indexing on Spanish language (1.61× the country average).
Demographically, the Germany audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Career Orientation, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Germany fan in Spain is balanced, around 42.9 years old, with strong Career Orientation tendencies and a notable affinity for Spanish language.
The key figures that characterise the Germany profile in Spain.
52.9% are female, 47.1% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 42.9 |
| Estimated audience size | 2,781,206 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 29% |
of the worldwide Germany audience comes from Spain.
| Country | Share |
|---|---|
| Germany | 26.9% |
| United States | 8.4% |
| France | 6.2% |
Where the Germany audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~900K | 1.69× | |
| 02 | Community of Madrid | ~700K | 1.55× | |
| 03 | Balearic Islands | ~100K | 1.45× | |
| 04 | Comunidad Valenciana | ~400K | 1.25× | |
| 05 | Canary Islands | ~200K | 1.25× | |
| 06 | Region of Murcia | ~100K | 1.09× | |
| 07 | Andalusia | ~600K | 1.03× | |
| 08 | Aragon | ~80K | 1.03× | |
| 09 | La Rioja | ~20K | 1.01× | |
| 10 | Navarre | ~30K | 0.89× | |
| 11 | Basque Autonomous Country | ~90K | 0.88× | |
| 12 | Cantabria | ~30K | 0.80× | |
| 13 | Castile and León | ~90K | 0.78× | |
| 14 | Principality of Asturias | ~50K | 0.78× | |
| 15 | Castilla-La Mancha | ~90K | 0.77× | |
| 16 | Extremadura | ~50K | 0.77× | |
| 17 | Galicia | ~100K | 0.74× |
The strongest cross-interests of the Germany audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Odessa | Travel & Leisure | 5.36× | ||
| 02 | Trentino-Alto Adige/Südtirol | Travel & Leisure | 5.11× | ||
| 03 | English studies | Business & Career | 4.61× | ||
| 04 | TOEIC | Business & Career | 4.15× | ||
| 05 | International English Language Testing System | Business & Career | 3.62× | ||
| 06 | International education | Business & Career | 3.60× | ||
| 07 | Russian language | Politics & Society | 3.58× | ||
| 08 | Business English | Business & Career | 3.54× | ||
| 09 | Duolingo | Business & Career | 3.52× | ||
| 10 | Test of English as a Foreign Language | Business & Career | 3.47× | ||
| 11 | English as a second or foreign language | Business & Career | 3.41× | ||
| 12 | International student | Business & Career | 3.32× | ||
| 13 | Language school | Kids & Family | 2.77× | ||
| 14 | Italian language | Politics & Society | 2.71× | ||
| 15 | Master's degree | Business & Career | 1.97× | ||
| 16 | English language | Politics & Society | 1.80× | ||
| 17 | Language | Business & Career | 1.68× | ||
| 18 | American English | Business & Career | 1.64× | ||
| 19 | Canada | Travel & Leisure | 1.62× | ||
| 20 | Spanish language | Politics & Society | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.42× | |
| Tradition | CONSERVATISM | 1.22× | |
| Community Orientation | OPEN | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.99× | |
| Healthy Lifestyle | BALANCE | 1.04× | |
| Risk Appetite | THRILL | 1.05× |
Germany has an estimated audience of 2,781,206 people in Spain, concentrated in Catalonia and Community of Madrid.
52.9% of Germany fans are female, 47.1% are male, with an average age of 42.9 years.
Germany fans show strongest brand affinity for Spanish language (1.61×), Duolingo (3.52×), and Canada (1.62×) over the country average.
Germany fans in Spain are most concentrated in Catalonia (reach ~900K), Community of Madrid (reach ~700K), and Andalusia (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Germany itself, the audience over-indexes on Duolingo (3.52×), Canada (1.62×), English studies (4.61×), and Language (1.68×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Germany. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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