A data profile of the people who buy, follow and care about Language in Spain — modelled from more than twelve digital signal sources. Language has an estimated audience of 7,145,745 people in Spain.
Language has an estimated audience of 7,145,745 people in Spain. 62.9% are female, 37.1% are male, average age 42.8. Top brand affinities: Language education, Volunteering, Bookselling, Rayo Vallecano, Wikipedia.
Top brand affinities include Language education, Volunteering, Bookselling, with strongest over-indexing on Language education (4.12× the country average).
Demographically, the Language audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Community Orientation, Spirituality.
The typical Language fan in Spain is more female, around 42.8 years old, with strong Community Orientation tendencies and a notable affinity for Language education.
The key figures that characterise the Language profile in Spain.
62.9% are female, 37.1% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 62.9% |
| Male | 37.1% |
| Average age | 42.8 |
| Estimated audience size | 7,145,745 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 27% |
of the worldwide Language audience comes from Spain.
| Country | Share |
|---|---|
| United States | 16.0% |
| India | 6.9% |
| Italy | 4.3% |
The strongest cross-interests of the Language audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Language education | Business & Career | 4.12× | ||
| 02 | Paula Echevarría | Movies & TV | 3.26× | ||
| 03 | Rayo Vallecano | Travel & Leisure | 2.98× | ||
| 04 | Volunteering | Politics & Society | 2.52× | ||
| 05 | Language school | Kids & Family | 2.47× | ||
| 06 | Satire | Literature | 2.42× | ||
| 07 | Bookselling | Literature | 2.21× | ||
| 08 | E-book readers | Technology & Electronics | 2.20× | ||
| 09 | Charity and causes | Business & Career | 1.95× | ||
| 10 | Video hosting service | Technology & Electronics | 1.91× | ||
| 11 | Wikipedia | Internet & Social Media | 1.88× | ||
| 12 | Travel website | Travel & Leisure | 1.87× | ||
| 13 | Health care provider | Health | 1.85× | ||
| 14 | Badoo | Internet & Social Media | 1.84× | ||
| 15 | Library | Literature | 1.79× | ||
| 16 | Genetics | Kids & Family | 1.64× | ||
| 17 | Fiction books | Literature | 1.53× | ||
| 18 | El Mueble | Home & Garden | 1.53× | ||
| 19 | Real property | Home & Garden | 1.52× | ||
| 20 | Mango | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.59× | |
| Spirituality | BALANCE | 1.36× | |
| Individualism | JOY | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.92× | |
| Design Affinity | PREMIUM | 0.92× | |
| Luxury Orientation | PREMIUM | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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