Language Audience in Spain
Language has an estimated audience of 7,145,745 people in Spain. 62.9% are female, 37.1% are male, average age 42.8. Top brand affinities: Iberia (airline), Aldi, TripAdvisor, WhatsApp, MSN.
Top brand affinities include Iberia (airline), Aldi, TripAdvisor, with strongest over-indexing on Iberia (airline) (1.8× the country average). Demographically, the Language audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Community Orientation, Need for Security.
Category: Business & Career · Type: Topic
Demographics of Language fans
| Metric | Value |
|---|---|
| Female | 62.9% |
| Male | 37.1% |
| Average age | 42.8 |
| Estimated audience size | 7,145,745 |
Audience persona
The typical Language fan in Spain is more female, around 42.8 years old, with strong Community Orientation tendencies and a notable affinity for Iberia (airline).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Iberia (airline) | 1.8× | Travel & Leisure |
| Aldi | 2.25× | Shopping |
| TripAdvisor | 2.64× | Travel & Leisure |
| 1.68× | Internet & Social Media | |
| MSN | 2.22× | News |
| Livemusic | 2.64× | Music & Radio |
| Movistar | 1.8× | Technology & Electronics |
| Science | 1.51× | Business & Career |
| Stradivarius | 1.83× | Shopping |
| CAC 40 | 2.06× | Business & Career |
| Badoo | 2.14× | Internet & Social Media |
| Coches.net | 1.57× | Cars & Mobility |
| Wedding dress | 2.53× | Fashion & Accessoires |
| Conforama | 2.24× | Home & Garden |
| Wikipedia | 1.86× | Internet & Social Media |
| Mapfre | 1.88× | Business & Career |
| Orange | 2.02× | Technology & Electronics |
| Lunch | 2.21× | Food & Beverages |
| Local food | 1.79× | Food & Beverages |
| Bookselling | 1.93× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.37 |
| Need for Security | CONSERVATISM | 1.09 |
| Mindfulness | BALANCE | 1.07 |
| Social Media Usage | JOY | 1.04 |
| Travelling | THRILL | 1.01 |
| Pet Ownership | JOY | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.0% |
| India | 6.9% |
| Italy | 4.3% |
See Language audiences in other countries
More Business & Career audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.