Language Audience in Spain
Language has an estimated audience of 7,145,745 people in Spain. 62.9% are female, 37.1% are male, average age 42.8. Top brand affinities: Language education, Volunteering, Bookselling, Wikipedia, Rayo Vallecano.
Top brand affinities include Language education, Volunteering, Bookselling, with strongest over-indexing on Language education (4.12× the country average). Demographically, the Language audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Community Orientation, Spirituality.
Category: Business & Career · Type: Topic
Demographics of Language fans
| Metric | Value |
|---|---|
| Female | 62.9% |
| Male | 37.1% |
| Average age | 42.8 |
| Estimated audience size | 7,145,745 |
Audience persona
The typical Language fan in Spain is more female, around 42.8 years old, with strong Community Orientation tendencies and a notable affinity for Language education.
Top brand affinities of Language fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Language education | 4.12× | Business & Career |
| Volunteering | 2.52× | Politics & Society |
| Bookselling | 2.21× | Literature |
| Wikipedia | 1.88× | Internet & Social Media |
| Rayo Vallecano | 2.98× | Travel & Leisure |
| Fiction books | 1.53× | Literature |
| Badoo | 1.84× | Internet & Social Media |
| Travel website | 1.87× | Travel & Leisure |
| E-book readers | 2.2× | Technology & Electronics |
| Charity and causes | 1.95× | Business & Career |
| Genetics | 1.64× | Kids & Family |
| Video hosting service | 1.91× | Technology & Electronics |
| Paula Echevarría | 3.26× | Movies & TV |
| Real property | 1.52× | Home & Garden |
| El Mueble | 1.53× | Home & Garden |
| Mango | 1.5× | Shopping |
| Satire | 2.42× | Literature |
| Library | 1.79× | Literature |
| Health care provider | 1.85× | Health |
| Duolingo | 1.93× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.59 |
| Spirituality | BALANCE | 1.36 |
| Individualism | JOY | 1.34 |
| Travelling | THRILL | 1.21 |
| Tradition | CONSERVATISM | 1.19 |
| Career Orientation | POWER | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.0% |
| India | 6.9% |
| Italy | 4.3% |
See Language audiences in other countries
More Business & Career audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.