A data profile of the people who buy, follow and care about Language in Brazil — modelled from more than twelve digital signal sources. Language has an estimated audience of 8,544,216 people in Brazil.
Language has an estimated audience of 8,544,216 people in Brazil. 64.3% are female, 35.7% are male, average age 38.4. Top brand affinities: Canada, Instagram, Medicine, Jazz music, Hip hop music.
Top brand affinities include Canada, Instagram, Medicine, with strongest over-indexing on Canada (2.63× the country average).
Demographically, the Language audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Individualism, Tradition.
The typical Language fan in Brazil is more female, around 38.4 years old, with strong Individualism tendencies and a notable affinity for Canada.
The key figures that characterise the Language profile in Brazil.
64.3% are female, 35.7% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 64.3% |
| Male | 35.7% |
| Average age | 38.4 |
| Estimated audience size | 8,544,216 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 20% |
of the worldwide Language audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 16.0% |
| India | 6.9% |
| Italy | 4.3% |
The strongest cross-interests of the Language audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Language education | Business & Career | 3.57× | ||
| 02 | Macau | Travel & Leisure | 2.81× | ||
| 03 | Canada | Travel & Leisure | 2.63× | ||
| 04 | Spanish language | Politics & Society | 2.06× | ||
| 05 | Crime fiction | Literature | 1.86× | ||
| 06 | Maria Bethânia | Music & Radio | 1.82× | ||
| 07 | GitHub | Internet & Social Media | 1.76× | ||
| 08 | Shawn Mendes | Music & Radio | 1.70× | ||
| 09 | Amazon Kindle | Literature | 1.67× | ||
| 10 | Hip hop music | Music & Radio | 1.61× | ||
| 11 | Khan Academy | Business & Career | 1.58× | ||
| 12 | Internet & Social Media | 1.57× | |||
| 13 | Iberia (airline) | Travel & Leisure | 1.54× | ||
| 14 | Medicine | Business & Career | 1.53× | ||
| 15 | Jazz music | Music & Radio | 1.53× | ||
| 16 | JusBrasil | Internet & Social Media | 1.53× | ||
| 17 | Paris | Travel & Leisure | 1.53× | ||
| 18 | Juliana Paes | Movies & TV | 1.53× | ||
| 19 | Soul music | Music & Radio | 1.52× | ||
| 20 | New York City | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.35× | |
| Tradition | CONSERVATISM | 1.31× | |
| Patriotism | CONSERVATISM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.73× | |
| Luxury Orientation | PREMIUM | 0.73× | |
| Quality Awareness | PREMIUM | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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