A data profile of the people who buy, follow and care about Language in India — modelled from more than twelve digital signal sources. Language has an estimated audience of 16,058,600 people in India.
Language has an estimated audience of 16,058,600 people in India. 25.9% are female, 74.1% are male, average age 32.4. Top brand affinities: Crossword, Sydney, Videography, Canada, High school.
Top brand affinities include Crossword, Sydney, Videography, with strongest over-indexing on Crossword (2.57× the country average).
Demographically, the Language audience skews more male with an average age of 32.4, and over-indexes on personality traits such as Mindfulness, Community Orientation.
The typical Language fan in India is more male, around 32.4 years old, with strong Mindfulness tendencies and a notable affinity for Crossword.
The key figures that characterise the Language profile in India.
25.9% are female, 74.1% are male, average age 32.4.
| Metric | Value |
|---|---|
| Female | 25.9% |
| Male | 74.1% |
| Average age | 32.4 |
| Estimated audience size | 16,058,600 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 28% | |
| 30-39 | 18% | |
| 40-49 | 12% | |
| 50+ | 9% |
of the worldwide Language audience comes from India.
| Country | Share |
|---|---|
| United States | 16.0% |
| India | 6.9% |
| Italy | 4.3% |
The strongest cross-interests of the Language audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Linguistics | Business & Career | 4.39× | ||
| 02 | Jobs in Dubai | Business & Career | 3.55× | ||
| 03 | Sydney | Travel & Leisure | 3.02× | ||
| 04 | German language | Politics & Society | 2.59× | ||
| 05 | Crossword | Games | 2.57× | ||
| 06 | Translation | Business & Career | 2.18× | ||
| 07 | Language education | Business & Career | 2.15× | ||
| 08 | Library | Literature | 2.12× | ||
| 09 | Korean drama | Movies & TV | 1.98× | ||
| 10 | Scholarship | Kids & Family | 1.92× | ||
| 11 | Videography | Internet & Social Media | 1.91× | ||
| 12 | High school | Business & Career | 1.81× | ||
| 13 | Real property | Home & Garden | 1.76× | ||
| 14 | Wattpad | Internet & Social Media | 1.70× | ||
| 15 | Seafood | Food & Beverages | 1.68× | ||
| 16 | One Piece | Movies & TV | 1.67× | ||
| 17 | Canada | Travel & Leisure | 1.66× | ||
| 18 | Philippines | Travel & Leisure | 1.63× | ||
| 19 | London | Travel & Leisure | 1.61× | ||
| 20 | Crystal | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.18× | |
| Community Orientation | OPEN | 1.16× | |
| Career Orientation | POWER | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.87× | |
| Family Orientation | CONSERVATISM | 0.91× | |
| Social Media Usage | JOY | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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