A data profile of the people who buy, follow and care about Language in Ireland — modelled from more than twelve digital signal sources. Language has an estimated audience of 755,260 people in Ireland.
Language has an estimated audience of 755,260 people in Ireland. 62.3% are female, 37.7% are male, average age 42.6. Top brand affinities: Crossword, Anthropology, Pedicure, Innovation, Germany.
Top brand affinities include Crossword, Anthropology, Pedicure, with strongest over-indexing on Crossword (1.98× the country average).
Demographically, the Language audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Career Orientation, Individualism.
The typical Language fan in Ireland is more female, around 42.6 years old, with strong Career Orientation tendencies and a notable affinity for Crossword.
The key figures that characterise the Language profile in Ireland.
62.3% are female, 37.7% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 42.6 |
| Estimated audience size | 755,260 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 25% |
of the worldwide Language audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 16.0% |
| India | 6.9% |
| Italy | 4.3% |
The strongest cross-interests of the Language audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mark Zuckerberg | Business & Career | 2.06× | ||
| 02 | Germany | Travel & Leisure | 2.04× | ||
| 03 | Crossword | Games | 1.98× | ||
| 04 | Salmon | Food & Beverages | 1.89× | ||
| 05 | Pride | Politics & Society | 1.74× | ||
| 06 | Expedia | Travel & Leisure | 1.66× | ||
| 07 | Bikini | Fashion & Accessoires | 1.65× | ||
| 08 | Duolingo | Business & Career | 1.65× | ||
| 09 | Stradivarius | Shopping | 1.63× | ||
| 10 | Pedicure | Beauty & Wellness | 1.62× | ||
| 11 | United Nations | Politics & Society | 1.62× | ||
| 12 | Millie Bobby Brown | Movies & TV | 1.58× | ||
| 13 | Anthropology | Business & Career | 1.56× | ||
| 14 | Maine Coon | Pets & Animals | 1.56× | ||
| 15 | Chocolate cake | Food & Beverages | 1.55× | ||
| 16 | Innovation | Business & Career | 1.54× | ||
| 17 | Non-alcoholic beverage | Food & Beverages | 1.54× | ||
| 18 | Employment agency | Business & Career | 1.54× | ||
| 19 | Luck | Health | 1.54× | ||
| 20 | Hostel | Travel & Leisure | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.36× | |
| Individualism | JOY | 1.25× | |
| Tradition | CONSERVATISM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.88× | |
| Need for Security | CONSERVATISM | 0.89× | |
| Price Sensitivity | PREMIUM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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