A data profile of the people who buy, follow and care about Language in Netherlands — modelled from more than twelve digital signal sources. Language has an estimated audience of 1,809,179 people in Netherlands.
Language has an estimated audience of 1,809,179 people in Netherlands. 62.4% are female, 37.6% are male, average age 42.5. Top brand affinities: Jumbo (supermarket), WhatsApp, Rabobank, Aldi, Language education.
Top brand affinities include Jumbo (supermarket), WhatsApp, Rabobank, with strongest over-indexing on Jumbo (supermarket) (1.76× the country average).
Demographically, the Language audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Career Orientation, Spirituality.
The typical Language fan in Netherlands is more female, around 42.5 years old, with strong Career Orientation tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the Language profile in Netherlands.
62.4% are female, 37.6% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 42.5 |
| Estimated audience size | 1,809,179 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Language audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 16.0% |
| India | 6.9% |
| Italy | 4.3% |
The strongest cross-interests of the Language audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Language education | Business & Career | 6.55× | ||
| 02 | Book discussion club | Literature | 4.00× | ||
| 03 | Sint Maarten | Travel & Leisure | 3.94× | ||
| 04 | High school | Business & Career | 2.73× | ||
| 05 | Earring | Fashion & Accessoires | 2.01× | ||
| 06 | Telegram | Internet & Social Media | 1.97× | ||
| 07 | Internet & Social Media | 1.82× | |||
| 08 | Poetry | Literature | 1.77× | ||
| 09 | Jumbo (supermarket) | Shopping | 1.76× | ||
| 10 | Cruises | Travel & Leisure | 1.75× | ||
| 11 | Hair products | Beauty & Wellness | 1.71× | ||
| 12 | Charity and causes | Business & Career | 1.68× | ||
| 13 | Rabobank | Business & Career | 1.65× | ||
| 14 | Breaking news | Movies & TV | 1.65× | ||
| 15 | TUI | Travel & Leisure | 1.64× | ||
| 16 | Skirt | Fashion & Accessoires | 1.64× | ||
| 17 | Wikipedia | Internet & Social Media | 1.56× | ||
| 18 | Aldi | Shopping | 1.55× | ||
| 19 | Indeed.com | Business & Career | 1.54× | ||
| 20 | Black Friday (shopping) | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.74× | |
| Spirituality | BALANCE | 1.49× | |
| Tradition | CONSERVATISM | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.84× | |
| Design Affinity | PREMIUM | 0.91× | |
| Quality Awareness | PREMIUM | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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