A data profile of the people who buy, follow and care about Language in Austria — modelled from more than twelve digital signal sources. Language has an estimated audience of 814,800 people in Austria.
The average Language fan in Austria is 38.0 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Google Maps, Billa (supermarket), Job interview, with strongest over-indexing on Google Maps (1.78× the country average).
Demographically, the Language audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Career Orientation, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Language fan in Austria is more female, around 38.0 years old, with strong Career Orientation tendencies and a notable affinity for Google Maps.
The key figures that characterise the Language profile in Austria.
57.3% are female, 42.7% are male, average age 38.0.
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 38.0 |
| Estimated audience size | 814,800 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 17% |
of the worldwide Language audience comes from Austria.
| Country | Share |
|---|---|
| United States | 16.0% |
| India | 6.9% |
| Italy | 4.3% |
Where the Language audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~200K | 1.36× | |
| 02 | Vorarlberg | ~30K | 1.04× | |
| 03 | Salzburg | ~60K | 1.03× | |
| 04 | Upper Austria | ~100K | 0.99× | |
| 05 | Tyrol | ~60K | 0.99× | |
| 06 | Styria | ~100K | 0.98× | |
| 07 | Carinthia (state) | ~40K | 0.95× | |
| 08 | Lower Austria | ~100K | 0.94× | |
| 09 | Burgenland | ~20K | 0.93× |
The strongest cross-interests of the Language audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Job interview | Business & Career | 4.08× | ||
| 02 | Deutsch lernen | Business & Career | 2.81× | ||
| 03 | Bookselling | Literature | 2.74× | ||
| 04 | TripAdvisor | Travel & Leisure | 2.57× | ||
| 05 | Politics | Politics & Society | 2.09× | ||
| 06 | Hobby | Home & Garden | 1.84× | ||
| 07 | Internet & Social Media | 1.83× | |||
| 08 | First-person shooter games | Games | 1.83× | ||
| 09 | Cruises | Travel & Leisure | 1.82× | ||
| 10 | Google Maps | Internet & Social Media | 1.78× | ||
| 11 | Toys | Games | 1.74× | ||
| 12 | Canada | Travel & Leisure | 1.71× | ||
| 13 | Blues music | Music & Radio | 1.68× | ||
| 14 | Psychology | Business & Career | 1.65× | ||
| 15 | Italian cuisine | Food & Beverages | 1.63× | ||
| 16 | Instant messaging | Internet & Social Media | 1.60× | ||
| 17 | Cineplexx Cinemas | Movies & TV | 1.58× | ||
| 18 | Billa (supermarket) | Shopping | 1.55× | ||
| 19 | Hair products | Beauty & Wellness | 1.53× | ||
| 20 | Austrian Airlines | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.61× | |
| Community Orientation | OPEN | 1.44× | |
| Mindfulness | BALANCE | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.90× | |
| Sports Activity | POWER | 0.92× | |
| Need for Security | CONSERVATISM | 0.94× |
Language has an estimated audience of 814,800 people in Austria, concentrated in Vienna and Lower Austria.
57.3% of Language fans are female, 42.7% are male, with an average age of 38.0 years.
Language fans show strongest brand affinity for Google Maps (1.78×), Billa (supermarket) (1.55×), and Job interview (4.08×) over the country average.
Language fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~100K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Language itself, the audience over-indexes on Billa (supermarket) (1.55×), Job interview (4.08×), WhatsApp (1.83×), and Politics (2.09×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.