A data profile of the people who buy, follow and care about Language in Sweden — modelled from more than twelve digital signal sources. Language has an estimated audience of 1,092,051 people in Sweden.
Language has an estimated audience of 1,092,051 people in Sweden. 59.2% are female, 40.8% are male, average age 43.0. Top brand affinities: Google, Fiction books, Happiness, Hair products, Dogs.
Top brand affinities include Google, Fiction books, Happiness, with strongest over-indexing on Google (1.53× the country average).
Demographically, the Language audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Community Orientation, Career Orientation.
The typical Language fan in Sweden is more female, around 43.0 years old, with strong Community Orientation tendencies and a notable affinity for Google.
The key figures that characterise the Language profile in Sweden.
59.2% are female, 40.8% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 43.0 |
| Estimated audience size | 1,092,051 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Language audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 16.0% |
| India | 6.9% |
| Italy | 4.3% |
The strongest cross-interests of the Language audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Language education | Business & Career | 5.23× | ||
| 02 | Bonprix | Shopping | 3.34× | ||
| 03 | Career development | Business & Career | 2.54× | ||
| 04 | Viral video | Internet & Social Media | 2.42× | ||
| 05 | News magazine | News | 2.41× | ||
| 06 | Fiction books | Literature | 2.30× | ||
| 07 | High school | Business & Career | 2.20× | ||
| 08 | Internet & Social Media | 2.15× | |||
| 09 | Charity and causes | Business & Career | 2.11× | ||
| 10 | First-person shooter games | Games | 2.05× | ||
| 11 | Financial services | Business & Career | 1.96× | ||
| 12 | Hair products | Beauty & Wellness | 1.76× | ||
| 13 | Modern architecture | Arts & Culture | 1.74× | ||
| 14 | Happiness | Health | 1.73× | ||
| 15 | Higher education | Business & Career | 1.68× | ||
| 16 | Meat | Food & Beverages | 1.65× | ||
| 17 | Celebrity | Movies & TV | 1.59× | ||
| 18 | Dogs | Pets & Animals | 1.57× | ||
| 19 | Internet & Social Media | 1.53× | |||
| 20 | Bars | Travel & Leisure | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.82× | |
| Career Orientation | POWER | 1.65× | |
| Spirituality | BALANCE | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.86× | |
| Design Affinity | PREMIUM | 0.93× | |
| Creativity | OPEN | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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