A data profile of the people who buy, follow and care about Bars in Sweden — modelled from more than twelve digital signal sources. Bars has an estimated audience of 1,801,721 people in Sweden.
Bars has an estimated audience of 1,801,721 people in Sweden. 53.1% are female, 46.9% are male, average age 47.6. Top brand affinities: Systembolaget, IKEA, Biltema, Tradera, Clas Ohlson.
Top brand affinities include Systembolaget, IKEA, Biltema, with strongest over-indexing on Systembolaget (1.87× the country average).
Demographically, the Bars audience skews balanced with an average age of 47.6, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The typical Bars fan in Sweden is balanced, around 47.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Systembolaget.
The key figures that characterise the Bars profile in Sweden.
53.1% are female, 46.9% are male, average age 47.6.
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 47.6 |
| Estimated audience size | 1,801,721 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 25% | |
| 50+ | 42% |
of the worldwide Bars audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 21.9% |
| Italy | 6.1% |
| United Kingdom | 5.8% |
The strongest cross-interests of the Bars audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nightclubs | Music & Radio | 3.18× | ||
| 02 | Coffee | Food & Beverages | 2.05× | ||
| 03 | Hotels | Travel & Leisure | 2.02× | ||
| 04 | Systembolaget | Shopping | 1.87× | ||
| 05 | SVT Play | Movies & TV | 1.84× | ||
| 06 | IKEA | Home & Garden | 1.81× | ||
| 07 | Avanza | Business & Career | 1.79× | ||
| 08 | Scandinavia | Travel & Leisure | 1.77× | ||
| 09 | Tradera | Shopping | 1.75× | ||
| 10 | Biltema | Business & Career | 1.74× | ||
| 11 | Stockholm | Travel & Leisure | 1.73× | ||
| 12 | Nordic countries | Travel & Leisure | 1.73× | ||
| 13 | Nature | Home & Garden | 1.71× | ||
| 14 | Shoes | Fashion & Accessoires | 1.71× | ||
| 15 | Internet & Social Media | 1.69× | |||
| 16 | Culture | Literature | 1.68× | ||
| 17 | Sweden | Travel & Leisure | 1.67× | ||
| 18 | Swedbank | Business & Career | 1.59× | ||
| 19 | Clas Ohlson | Shopping | 1.52× | ||
| 20 | YouTube | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.43× | |
| Social Media Usage | JOY | 1.21× | |
| Healthy Lifestyle | BALANCE | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.28× | |
| Patriotism | CONSERVATISM | 0.55× | |
| Design Affinity | PREMIUM | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Bars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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