A data profile of the people who buy, follow and care about Nightclubs in Sweden — modelled from more than twelve digital signal sources. Nightclubs has an estimated audience of 1,232,795 people in Sweden.
Nightclubs has an estimated audience of 1,232,795 people in Sweden. 50.2% are female, 49.8% are male, average age 44.2. Top brand affinities: Self care, Travel Adventures, Home Interior Design, Home construction, Decoration.
Top brand affinities include Self care, Travel Adventures, Home Interior Design, with strongest over-indexing on Self care (2.25× the country average).
Demographically, the Nightclubs audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Healthy Lifestyle, Design Affinity.
The typical Nightclubs fan in Sweden is balanced, around 44.2 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Self care.
The key figures that characterise the Nightclubs profile in Sweden.
50.2% are female, 49.8% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 50.2% |
| Male | 49.8% |
| Average age | 44.2 |
| Estimated audience size | 1,232,795 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Nightclubs audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 18.4% |
| Italy | 5.0% |
| United Kingdom | 4.9% |
The strongest cross-interests of the Nightclubs audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Beauty Makeup | Beauty & Wellness | 2.41× | ||
| 02 | Self care | Health | 2.25× | ||
| 03 | Dog toy | Pets & Animals | 2.21× | ||
| 04 | Gaming | Games | 2.16× | ||
| 05 | Bodybuilding & Fitness | Sports | 2.13× | ||
| 06 | Travel Adventures | Travel & Leisure | 2.07× | ||
| 07 | Home Decoration & Design | Home & Garden | 1.99× | ||
| 08 | Home Interior Design | Home & Garden | 1.94× | ||
| 09 | Handmade Crafts | Kids & Family | 1.94× | ||
| 10 | Healthy food | Health | 1.92× | ||
| 11 | Decoration | Home & Garden | 1.91× | ||
| 12 | Interior designs | Home & Garden | 1.84× | ||
| 13 | Classical dressage | Sports | 1.82× | ||
| 14 | Design & Interior | Home & Garden | 1.81× | ||
| 15 | Healthy habits | Health | 1.76× | ||
| 16 | Cat play and toys | Pets & Animals | 1.73× | ||
| 17 | Home construction | Home & Garden | 1.61× | ||
| 18 | Home decorating ideas | Home & Garden | 1.60× | ||
| 19 | Home Renovations | Home & Garden | 1.58× | ||
| 20 | Starter home | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.46× | |
| Design Affinity | PREMIUM | 1.16× | |
| Travelling | THRILL | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.68× | |
| Social Media Usage | JOY | 0.88× | |
| Patriotism | CONSERVATISM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Nightclubs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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