A data profile of the people who buy, follow and care about Nightclubs in Ireland — modelled from more than twelve digital signal sources. Nightclubs has an estimated audience of 765,050 people in Ireland.
Nightclubs has an estimated audience of 765,050 people in Ireland. 56.7% are female, 43.3% are male, average age 38.3. Top brand affinities: League of Communists of Yugoslavia, New Zealand National Party.
Top brand affinities include League of Communists of Yugoslavia, New Zealand National Party, with strongest over-indexing on League of Communists of Yugoslavia (1.63× the country average).
Demographically, the Nightclubs audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Patriotism, Need for Security.
The typical Nightclubs fan in Ireland is more female, around 38.3 years old, with strong Patriotism tendencies and a notable affinity for League of Communists of Yugoslavia.
The key figures that characterise the Nightclubs profile in Ireland.
56.7% are female, 43.3% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 38.3 |
| Estimated audience size | 765,050 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 17% |
of the worldwide Nightclubs audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 18.4% |
| Italy | 5.0% |
| United Kingdom | 4.9% |
The strongest cross-interests of the Nightclubs audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | League of Communists of Yugoslavia | Politics & Society | 1.63× | ||
| 02 | New Zealand National Party | Politics & Society | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.08× | |
| Need for Security | CONSERVATISM | 0.98× | |
| Travelling | THRILL | 0.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.81× | |
| Design Affinity | PREMIUM | 0.84× | |
| Travelling | THRILL | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Nightclubs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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