A data profile of the people who buy, follow and care about Nightclubs in Portugal — modelled from more than twelve digital signal sources. Nightclubs has an estimated audience of 1,607,168 people in Portugal.
The average Nightclubs fan in Portugal is 43.9 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Faro District.
Top brand affinities include Nightlife, Sheath dress, Bar (unit), with strongest over-indexing on Nightlife (1.53× the country average).
Demographically, the Nightclubs audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Extroversion, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 14 brand affinities and 20 regions tracked by Rascasse.
The typical Nightclubs fan in Portugal is balanced, around 43.9 years old, with strong Extroversion tendencies and a notable affinity for Nightlife.
The key figures that characterise the Nightclubs profile in Portugal.
53.2% are female, 46.8% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 43.9 |
| Estimated audience size | 1,607,168 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 30% |
of the worldwide Nightclubs audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 18.4% |
| Italy | 5.0% |
| United Kingdom | 4.9% |
Where the Nightclubs audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Faro District | ~400K | 3.64× | |
| 02 | Madeira | ~100K | 2.41× | |
| 03 | Lisbon District | ~800K | 1.61× | |
| 04 | Porto District | ~400K | 1.17× | |
| 05 | Santarém District | ~90K | 1.17× | |
| 06 | Azores | ~50K | 1.08× | |
| 07 | Bragança District | ~20K | 0.97× | |
| 08 | Guarda District | ~20K | 0.96× | |
| 09 | Portalegre District | ~20K | 0.96× | |
| 10 | Évora District | ~30K | 0.95× | |
| 11 | Beja District | ~20K | 0.95× | |
| 12 | Castelo Branco District | ~30K | 0.94× | |
| 13 | Vila Real District | ~30K | 0.94× | |
| 14 | Viseu District | ~50K | 0.92× | |
| 15 | Viana do Castelo District | ~40K | 0.92× | |
| 16 | Coimbra District | ~70K | 0.88× | |
| 17 | Leiria District | ~80K | 0.87× | |
| 18 | Aveiro District | ~100K | 0.84× | |
| 19 | Braga District | ~100K | 0.83× | |
| 20 | Setúbal District | ~100K | 0.81× |
The strongest cross-interests of the Nightclubs audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tenho Mais Discos Que Amigos | Website / Newspaper / Magazine | 2.47× | ||
| 02 | NB Club Coimbra | Brand | 2.01× | ||
| 03 | Astrix | Music & Radio | 1.65× | ||
| 04 | Drumcode Records | Music & Radio | 1.65× | ||
| 05 | Sheath dress | Fashion & Accessoires | 1.60× | ||
| 06 | RCA Records | Music & Radio | 1.59× | ||
| 07 | Bassline (music genre) | Music & Radio | 1.58× | ||
| 08 | Chris Liebing | Music & Radio | 1.58× | ||
| 09 | Joseph Capriati | Music & Radio | 1.58× | ||
| 10 | Jeff Mills | Music & Radio | 1.56× | ||
| 11 | Citadel | Travel & Leisure | 1.56× | ||
| 12 | Bar (unit) | Politics & Society | 1.55× | ||
| 13 | Pan-Pot | Music & Radio | 1.55× | ||
| 14 | Nightlife | Arts & Culture | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.02× | |
| Mindfulness | BALANCE | 0.99× | |
| Pet Ownership | JOY | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.83× | |
| Quality Awareness | PREMIUM | 0.83× | |
| Need for Security | CONSERVATISM | 0.84× |
Nightclubs has an estimated audience of 1,607,168 people in Portugal, concentrated in Lisbon District and Porto District.
53.2% of Nightclubs fans are female, 46.8% are male, with an average age of 43.9 years.
Nightclubs fans show strongest brand affinity for Nightlife (1.53×), Sheath dress (1.6×), and Bar (unit) (1.55×) over the country average.
Nightclubs fans in Portugal are most concentrated in Lisbon District (reach ~800K), Porto District (reach ~400K), and Faro District (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Nightclubs itself, the audience over-indexes on Sheath dress (1.6×), Bar (unit) (1.55×), Bassline (music genre) (1.58×), and NB Club Coimbra (2.01×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Nightclubs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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