Rascasse Audience Intelligence

Nightclubs Audience in Portugal

A data profile of the people who buy, follow and care about Nightclubs in Portugal — modelled from more than twelve digital signal sources. Nightclubs has an estimated audience of 1,607,168 people in Portugal.

The average Nightclubs fan in Portugal is 43.9 years old, balanced, and lives primarily in Lisbon District.

The audience is concentrated in Lisbon District, Porto District, Faro District.

Top brand affinities include Nightlife, Sheath dress, Bar (unit), with strongest over-indexing on Nightlife (1.53× the country average).

Demographically, the Nightclubs audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Extroversion, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 14 brand affinities and 20 regions tracked by Rascasse.

The typical Nightclubs fan in Portugal is balanced, around 43.9 years old, with strong Extroversion tendencies and a notable affinity for Nightlife.

Category: Music & Radio · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Nightclubs profile in Portugal.

Audience size
1.6M
in Portugal
Gender
53.2%
46.8% male
Age
43.9
average years
Country rank
#583
Touchpoint in Portugal
Fig. 01

Search interest · 12-month trend

-35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nightclubs fans

53.2% are female, 46.8% are male, average age 43.9.

Fig. 02

Gender split

53.2%
Female
46.8%
Male
Demographic split for Nightclubs audience in Portugal
MetricValue
Female53.2%
Male46.8%
Average age43.9
Estimated audience size1,607,168
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Nightclubs audience in Portugal
Age bracketShare%
16-199%
20-2917%
30-3919%
40-4925%
50+30%
Fig. 04

Worldwide distribution

0.7%

of the worldwide Nightclubs audience comes from Portugal.

Worldwide audience distribution share by country for Nightclubs
CountryShare
United States18.4%
Italy5.0%
United Kingdom4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Portugal average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nightclubs audience in Portugal is strongest.

Fig. 05

Top regions by affinity

Nightclubs fans by region: top regions in Portugal
#RegionReachAffinity×
01Faro District~400K3.64×
02Madeira~100K2.41×
03Lisbon District~800K1.61×
04Porto District~400K1.17×
05Santarém District~90K1.17×
06Azores~50K1.08×
07Bragança District~20K0.97×
08Guarda District~20K0.96×
09Portalegre District~20K0.96×
10Évora District~30K0.95×
11Beja District~20K0.95×
12Castelo Branco District~30K0.94×
13Vila Real District~30K0.94×
14Viseu District~50K0.92×
15Viana do Castelo District~40K0.92×
16Coimbra District~70K0.88×
17Leiria District~80K0.87×
18Aveiro District~100K0.84×
19Braga District~100K0.83×
20Setúbal District~100K0.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nightclubs audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nightclubs audience
#·InterestCategoryAffinity×
01Tenho Mais Discos Que AmigosWebsite / Newspaper / Magazine2.47×
02NB Club CoimbraBrand2.01×
03AstrixMusic & Radio1.65×
04Drumcode RecordsMusic & Radio1.65×
05Sheath dressFashion & Accessoires1.60×
06RCA RecordsMusic & Radio1.59×
07Bassline (music genre)Music & Radio1.58×
08Chris LiebingMusic & Radio1.58×
09Joseph CapriatiMusic & Radio1.58×
10Jeff MillsMusic & Radio1.56×
11CitadelTravel & Leisure1.56×
12Bar (unit)Politics & Society1.55×
13Pan-PotMusic & Radio1.55×
14NightlifeArts & Culture1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nightclubs audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Nightclubs audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.02×
MindfulnessBALANCE0.99×
Pet OwnershipJOY0.96×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Nightclubs audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.83×
Quality AwarenessPREMIUM0.83×
Need for SecurityCONSERVATISM0.84×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Nightclubs have in Portugal?

Nightclubs has an estimated audience of 1,607,168 people in Portugal, concentrated in Lisbon District and Porto District.

02

What is the gender split and age of Nightclubs fans?

53.2% of Nightclubs fans are female, 46.8% are male, with an average age of 43.9 years.

03

Which brands do Nightclubs fans like most?

Nightclubs fans show strongest brand affinity for Nightlife (1.53×), Sheath dress (1.6×), and Bar (unit) (1.55×) over the country average.

04

Where do Nightclubs fans live in Portugal?

Nightclubs fans in Portugal are most concentrated in Lisbon District (reach ~800K), Porto District (reach ~400K), and Faro District (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Nightclubs fans also like?

Beyond Nightclubs itself, the audience over-indexes on Sheath dress (1.6×), Bar (unit) (1.55×), Bassline (music genre) (1.58×), and NB Club Coimbra (2.01×) compared to the Portugal average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Portugal who actively search for Nightclubs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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