Rascasse Audience Intelligence

Nightclubs Audience in Netherlands

A data profile of the people who buy, follow and care about Nightclubs in Netherlands — modelled from more than twelve digital signal sources. Nightclubs has an estimated audience of 2,049,275 people in Netherlands.

The average Nightclubs fan in Netherlands is 42.1 years old, balanced, and lives primarily in North Holland.

The audience is concentrated in North Holland, Zuid-Holland, North Brabant.

Top brand affinities include Awakenings, Web development, Tech house, with strongest over-indexing on Awakenings (2.16× the country average).

Demographically, the Nightclubs audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Patriotism, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.

The typical Nightclubs fan in Netherlands is balanced, around 42.1 years old, with strong Patriotism tendencies and a notable affinity for Awakenings.

Category: Music & Radio · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-12.

Section 01

At a glance

The key figures that characterise the Nightclubs profile in Netherlands.

Audience size
2M
in Netherlands
Gender
49.5%
50.5% male
Age
42.1
average years
Country rank
#534
Touchpoint in Netherlands
Fig. 01

Search interest · 12-month trend

+74%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nightclubs fans

49.5% are female, 50.5% are male, average age 42.1.

Fig. 02

Gender split

49.5%
Female
50.5%
Male
Demographic split for Nightclubs audience in Netherlands
MetricValue
Female49.5%
Male50.5%
Average age42.1
Estimated audience size2,049,275
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Nightclubs audience in Netherlands
Age bracketShare%
16-1912%
20-2920%
30-3920%
40-4922%
50+26%
Fig. 04

Worldwide distribution

0.9%

of the worldwide Nightclubs audience comes from Netherlands.

Worldwide audience distribution share by country for Nightclubs
CountryShare
United States18.4%
Italy5.0%
United Kingdom4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Netherlands average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nightclubs audience in Netherlands is strongest.

Fig. 05

Top regions by affinity

Nightclubs fans by region: top regions in Netherlands
#RegionReachAffinity×
01North Holland~1M2.74×
02Zuid-Holland~600K1.28×
03Overijssel~100K0.98×
04Utrecht~200K0.97×
05Limburg~100K0.93×
06North Brabant~300K0.91×
07Flevoland~50K0.91×
08Groningen~60K0.89×
09Zeeland~40K0.88×
10Drenthe~50K0.86×
11Friesland~70K0.84×
12Gelderland~200K0.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nightclubs audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nightclubs audience
#·InterestCategoryAffinity×
01AwakeningsMusic & Radio2.16×
02Email marketingBusiness & Career1.94×
03RaveMusic & Radio1.72×
04Python (programming language)Technology & Electronics1.70×
05Web developmentBusiness & Career1.67×
06Tech houseMusic & Radio1.65×
07MysterylandMusic & Radio1.64×
08Chicago houseMusic & Radio1.63×
09Isabel MarantFashion & Accessoires1.60×
10The Breakfast ClubMovies & TV1.60×
11Music schoolMusic & Radio1.58×
12Manchester City F.C.Sports1.57×
13Max MaraFashion & Accessoires1.57×
14Independent musicMusic & Radio1.55×
15Vocal musicMusic & Radio1.55×
16Deep houseMusic & Radio1.53×
17Hi-NRGMusic & Radio1.53×
18Intelligent dance musicMusic & Radio1.53×
19Music educationMusic & Radio1.51×
20Lowlands (festival)Music & Radio1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nightclubs audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Nightclubs audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.24×
Social Media UsageJOY0.96×
TravellingTHRILL0.96×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Nightclubs audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.77×
Early Adopter MentalityPOWER0.85×
Need for SecurityCONSERVATISM0.88×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Nightclubs have in Netherlands?

Nightclubs has an estimated audience of 2,049,275 people in Netherlands, concentrated in North Holland and Zuid-Holland.

02

What is the gender split and age of Nightclubs fans?

49.5% of Nightclubs fans are female, 50.5% are male, with an average age of 42.1 years.

03

Which brands do Nightclubs fans like most?

Nightclubs fans show strongest brand affinity for Awakenings (2.16×), Web development (1.67×), and Tech house (1.65×) over the country average.

04

Where do Nightclubs fans live in Netherlands?

Nightclubs fans in Netherlands are most concentrated in North Holland (reach ~1M), Zuid-Holland (reach ~600K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Nightclubs fans also like?

Beyond Nightclubs itself, the audience over-indexes on Web development (1.67×), Tech house (1.65×), Manchester City F.C. (1.57×), and Rave (1.72×) compared to the Netherlands average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Netherlands who actively search for Nightclubs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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