A data profile of the people who buy, follow and care about Festival in Netherlands — modelled from more than twelve digital signal sources. Festival has an estimated audience of 3,531,544 people in Netherlands.
The average Festival fan in Netherlands is 41.1 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Feyenoord, PSV Eindhoven, Voetbalprimeur, with strongest over-indexing on Feyenoord (1.85× the country average).
Demographically, the Festival audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Patriotism, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Festival fan in Netherlands is balanced, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for Feyenoord.
The key figures that characterise the Festival profile in Netherlands.
52.1% are female, 47.9% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 41.1 |
| Estimated audience size | 3,531,544 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 26% |
of the worldwide Festival audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 22.1% |
| United Kingdom | 6.5% |
| Japan | 5.8% |
Where the Festival audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Brabant | ~800K | 1.41× | |
| 02 | Gelderland | ~600K | 1.35× | |
| 03 | North Holland | ~800K | 1.30× | |
| 04 | Zuid-Holland | ~900K | 1.06× | |
| 05 | Overijssel | ~300K | 1.05× | |
| 06 | Utrecht | ~300K | 1.02× | |
| 07 | Flevoland | ~90K | 0.93× | |
| 08 | Groningen | ~100K | 0.86× | |
| 09 | Limburg | ~200K | 0.82× | |
| 10 | Friesland | ~100K | 0.80× | |
| 11 | Drenthe | ~90K | 0.79× | |
| 12 | Zeeland | ~60K | 0.73× |
The strongest cross-interests of the Festival audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eredivisie | Sports | 2.07× | ||
| 02 | Real Madrid C.F. | Sports | 2.04× | ||
| 03 | PSV Eindhoven | Sports | 1.98× | ||
| 04 | Voetbalprimeur | Sports | 1.95× | ||
| 05 | voetbalzone | Sports | 1.91× | ||
| 06 | Electronic music | Music & Radio | 1.89× | ||
| 07 | Feyenoord | Sports | 1.85× | ||
| 08 | UEFA Champions League | Sports | 1.82× | ||
| 09 | Spotify | Internet & Social Media | 1.69× | ||
| 10 | Bol.com | Shopping | 1.68× | ||
| 11 | Rotterdam | Travel & Leisure | 1.68× | ||
| 12 | TUI | Travel & Leisure | 1.68× | ||
| 13 | HEMA | Shopping | 1.65× | ||
| 14 | AliExpress | Shopping | 1.63× | ||
| 15 | Coolblue | Shopping | 1.58× | ||
| 16 | Albert Heijn | Shopping | 1.56× | ||
| 17 | Primark | Shopping | 1.56× | ||
| 18 | House music | Music & Radio | 1.55× | ||
| 19 | Aldi | Shopping | 1.53× | ||
| 20 | Netherlands | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.41× | |
| Design Affinity | PREMIUM | 1.39× | |
| Individualism | JOY | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.05× | |
| Tradition | CONSERVATISM | 1.15× | |
| Healthy Lifestyle | BALANCE | 1.17× |
Festival has an estimated audience of 3,531,544 people in Netherlands, concentrated in Zuid-Holland and North Holland.
52.1% of Festival fans are female, 47.9% are male, with an average age of 41.1 years.
Festival fans show strongest brand affinity for Feyenoord (1.85×), PSV Eindhoven (1.98×), and Voetbalprimeur (1.95×) over the country average.
Festival fans in Netherlands are most concentrated in Zuid-Holland (reach ~900K), North Holland (reach ~800K), and North Brabant (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Festival itself, the audience over-indexes on PSV Eindhoven (1.98×), Voetbalprimeur (1.95×), Netherlands (1.52×), and Albert Heijn (1.56×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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