Festival Audience in Spain
Festival has an estimated audience of 5,980,601 people in Spain. 52.3% are female, 47.7% are male, average age 41.2. Top regions: Community of Madrid, Andalusia, Catalonia. Top brand affinities: Manchester City F.C., Bad Bunny, Serie A, Disc jockey, Inter Milan.
The average Festival fan in Spain is 41.2 years old, balanced, and lives primarily in Community of Madrid. The audience is concentrated in Community of Madrid, Andalusia, Catalonia. Top brand affinities include Manchester City F.C., Bad Bunny, Serie A, with strongest over-indexing on Manchester City F.C. (1.57× the country average). Demographically, the Festival audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Community Orientation, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Music & Radio · Type: Touchpoint
Demographics of Festival fans
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 41.2 |
| Estimated audience size | 5,980,601 |
Audience persona
The typical Festival fan in Spain is balanced, around 41.2 years old, with strong Community Orientation tendencies and a notable affinity for Manchester City F.C..
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Community of Madrid | 1,273,050 | 1.26× |
| Andalusia | 1,204,267 | 1.02× |
| Catalonia | 1,043,267 | 0.96× |
| Comunidad Valenciana | 677,024 | 1.01× |
| Galicia | 489,455 | 1.75× |
| Balearic Islands | 297,920 | 1.77× |
| Canary Islands | 289,375 | 0.97× |
| Castile and León | 276,245 | 1.06× |
| Basque Autonomous Country | 233,360 | 1.04× |
| Castilla-La Mancha | 227,927 | 0.94× |
| Region of Murcia | 154,573 | 0.75× |
| Aragon | 124,128 | 0.79× |
| Principality of Asturias | 110,204 | 0.78× |
| Extremadura | 93,563 | 0.73× |
| Navarre | 57,678 | 0.77× |
| Cantabria | 48,381 | 0.64× |
| La Rioja | 28,992 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Manchester City F.C. | 1.57× | Sports |
| Bad Bunny | 1.53× | Music & Radio |
| Serie A | 1.53× | Sports |
| Disc jockey | 1.73× | Music & Radio |
| Inter Milan | 1.79× | Sports |
| Juventus F.C. | 1.55× | Sports |
| Chelsea F.C. | 1.53× | Sports |
| Fortnite | 1.54× | Games |
| Deep house | 1.86× | Music & Radio |
| Anime and manga fandom | 1.55× | Literature |
| A.C. Milan | 1.64× | Sports |
| PC game | 1.57× | Games |
| Bundesliga | 1.53× | Sports |
| Ligue 1 | 1.77× | Sports |
| Counter-Strike: Global Offensive | 2.02× | Games |
| JD Sports | 1.51× | Shopping |
| Anime convention | 1.56× | Literature |
| League of Legends | 1.65× | Games |
| NBA Finals | 1.91× | Sports |
| Freestyle Motocross | 1.69× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.24 |
| Tradition | CONSERVATISM | 1.2 |
| Luxury Orientation | PREMIUM | 1.13 |
| Travelling | THRILL | 1.06 |
| Quality Awareness | PREMIUM | 1.02 |
| Sports Activity | POWER | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.1% |
| United Kingdom | 6.5% |
| Japan | 5.8% |
See Festival audiences in other countries
More Music & Radio audiences in Spain
- Gastronomy (14,981,543)
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- Shopping malls (11,535,955)
- Beauty salons (11,535,031)
- Parties (10,944,240)
Frequently asked questions
How many fans does Festival have in Spain?
Festival has an estimated audience of 5,980,601 people in Spain, concentrated in Community of Madrid and Andalusia.
What is the gender split and age of Festival fans?
52.3% of Festival fans are female, 47.7% are male, with an average age of 41.2 years.
Which brands do Festival fans like most?
Festival fans show strongest brand affinity for Manchester City F.C. (1.57×), Bad Bunny (1.53×), and Serie A (1.53×) over the country average.
Where do Festival fans live in Spain?
Festival fans in Spain are most concentrated in Community of Madrid (reach 1,273,050), Andalusia (reach 1,204,267), and Catalonia (reach 1,043,267). These three regions account for the largest share of the active audience.
What other brands do Festival fans also like?
Beyond Festival itself, the audience over-indexes on Bad Bunny (1.53×), Serie A (1.53×), Disc jockey (1.73×), and Inter Milan (1.79×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.