A data profile of the people who buy, follow and care about Festival in Canada — modelled from more than twelve digital signal sources. Festival has an estimated audience of 5,634,449 people in Canada.
The average Festival fan in Canada is 40.2 years old, balanced, and lives primarily in Quebec.
The audience is concentrated in Quebec, Ontario, British Columbia.
Top brand affinities include Télé-Québec, Mid-Autumn Festival, Ultra Music, with strongest over-indexing on Télé-Québec (1.5× the country average).
Demographically, the Festival audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Festival fan in Canada is balanced, around 40.2 years old, with strong Patriotism tendencies and a notable affinity for Télé-Québec.
The key figures that characterise the Festival profile in Canada.
55.0% are female, 45.0% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 40.2 |
| Estimated audience size | 5,634,449 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 23% |
of the worldwide Festival audience comes from Canada.
| Country | Share |
|---|---|
| United States | 22.1% |
| United Kingdom | 6.5% |
| Japan | 5.8% |
Where the Festival audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quebec | ~3.5M | 2.75× | |
| 02 | Manitoba | ~300K | 1.38× | |
| 03 | Ontario | ~3M | 1.17× | |
| 04 | New Brunswick | ~100K | 0.91× | |
| 05 | British Columbia | ~700K | 0.88× | |
| 06 | Prince Edward Island | ~20K | 0.86× | |
| 07 | Newfoundland and Labrador | ~60K | 0.76× | |
| 08 | Saskatchewan | ~100K | 0.75× | |
| 09 | Nova Scotia | ~100K | 0.75× | |
| 10 | Alberta | ~500K | 0.74× |
The strongest cross-interests of the Festival audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Soundwave (Australian music festival) | Music & Radio | 2.23× | ||
| 02 | RTHK | Music & Radio | 2.14× | ||
| 03 | Mooncake | Food & Beverages | 2.08× | ||
| 04 | Ran-D | Music & Radio | 2.05× | ||
| 05 | Frontliner | Music & Radio | 2.01× | ||
| 06 | Talamasca | Music & Radio | 1.89× | ||
| 07 | Athena (band) | Music & Radio | 1.72× | ||
| 08 | Christian Dior | Fashion & Accessoires | 1.70× | ||
| 09 | Dan and Phil | Music & Radio | 1.65× | ||
| 10 | Love, Bonito | Travel & Leisure | 1.63× | ||
| 11 | Mid-Autumn Festival | Travel & Leisure | 1.62× | ||
| 12 | Speck Products | Technology & Electronics | 1.62× | ||
| 13 | GMS (music group) | Music & Radio | 1.62× | ||
| 14 | Korean movies | Movies & TV | 1.59× | ||
| 15 | Excision (musician) | Music & Radio | 1.56× | ||
| 16 | Ultra Music | Music & Radio | 1.52× | ||
| 17 | Minimal techno | Music & Radio | 1.52× | ||
| 18 | Clin d'oeil | News | 1.51× | ||
| 19 | Télé-Québec | Movies & TV | 1.50× | ||
| 20 | La Voix | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.98× | |
| Need for Security | CONSERVATISM | 0.98× | |
| Tradition | CONSERVATISM | 0.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.84× | |
| Spirituality | BALANCE | 0.85× | |
| Price Sensitivity | PREMIUM | 0.88× |
Festival has an estimated audience of 5,634,449 people in Canada, concentrated in Quebec and Ontario.
55.0% of Festival fans are female, 45.0% are male, with an average age of 40.2 years.
Festival fans show strongest brand affinity for Télé-Québec (1.5×), Mid-Autumn Festival (1.62×), and Ultra Music (1.52×) over the country average.
Festival fans in Canada are most concentrated in Quebec (reach ~3.5M), Ontario (reach ~3M), and British Columbia (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Festival itself, the audience over-indexes on Mid-Autumn Festival (1.62×), Ultra Music (1.52×), Minimal techno (1.52×), and La Voix (1.5×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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