Festival Audience in Canada
Festival has an estimated audience of 5,634,449 people in Canada. 55.0% are female, 45.0% are male, average age 40.2. Top regions: Quebec, Ontario, British Columbia. Top brand affinities: Télé-Québec, Mid-Autumn Festival, Ultra Music, Minimal techno, Athena (band).
The average Festival fan in Canada is 40.2 years old, balanced, and lives primarily in Quebec. The audience is concentrated in Quebec, Ontario, British Columbia. Top brand affinities include Télé-Québec, Mid-Autumn Festival, Ultra Music, with strongest over-indexing on Télé-Québec (1.5× the country average). Demographically, the Festival audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Music & Radio · Type: Touchpoint
Demographics of Festival fans
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 40.2 |
| Estimated audience size | 5,634,449 |
Audience persona
The typical Festival fan in Canada is balanced, around 40.2 years old, with strong Patriotism tendencies and a notable affinity for Télé-Québec.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Quebec | 3,705,749 | 2.75× |
| Ontario | 2,756,881 | 1.17× |
| British Columbia | 744,457 | 0.88× |
| Alberta | 516,149 | 0.74× |
| Manitoba | 291,398 | 1.38× |
| Saskatchewan | 133,688 | 0.75× |
| Nova Scotia | 125,727 | 0.75× |
| New Brunswick | 118,660 | 0.91× |
| Newfoundland and Labrador | 64,745 | 0.76× |
| Prince Edward Island | 23,783 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Télé-Québec | 1.5× | Movies & TV |
| Mid-Autumn Festival | 1.62× | Travel & Leisure |
| Ultra Music | 1.52× | Music & Radio |
| Minimal techno | 1.52× | Music & Radio |
| Athena (band) | 1.72× | Music & Radio |
| La Voix | 1.5× | Movies & TV |
| Christian Dior | 1.7× | Fashion & Accessoires |
| Mooncake | 2.08× | Food & Beverages |
| Korean movies | 1.59× | Movies & TV |
| Clin d'oeil | 1.51× | News |
| Speck Products | 1.62× | Technology & Electronics |
| GMS (music group) | 1.62× | Music & Radio |
| Talamasca | 1.89× | Music & Radio |
| RTHK | 2.14× | Music & Radio |
| Tết | 1.51× | Travel & Leisure |
| Excision (musician) | 1.56× | Music & Radio |
| Dan and Phil | 1.65× | Music & Radio |
| Love, Bonito | 1.63× | Travel & Leisure |
| Soundwave (Australian music festival) | 2.23× | Music & Radio |
| Ran-D | 2.05× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 0.98 |
| Need for Security | CONSERVATISM | 0.98 |
| Tradition | CONSERVATISM | 0.97 |
| Social Media Usage | JOY | 0.96 |
| Career Orientation | POWER | 0.96 |
| Early Adopter Mentality | POWER | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.1% |
| United Kingdom | 6.5% |
| Japan | 5.8% |
See Festival audiences in other countries
More Music & Radio audiences in Canada
- Concerts (8,357,650)
- Parties (8,028,276)
- Spas (7,946,879)
- Beauty salons (7,600,580)
- Boutiques (7,430,450)
Frequently asked questions
How many fans does Festival have in Canada?
Festival has an estimated audience of 5,634,449 people in Canada, concentrated in Quebec and Ontario.
What is the gender split and age of Festival fans?
55.0% of Festival fans are female, 45.0% are male, with an average age of 40.2 years.
Which brands do Festival fans like most?
Festival fans show strongest brand affinity for Télé-Québec (1.5×), Mid-Autumn Festival (1.62×), and Ultra Music (1.52×) over the country average.
Where do Festival fans live in Canada?
Festival fans in Canada are most concentrated in Quebec (reach 3,705,749), Ontario (reach 2,756,881), and British Columbia (reach 744,457). These three regions account for the largest share of the active audience.
What other brands do Festival fans also like?
Beyond Festival itself, the audience over-indexes on Mid-Autumn Festival (1.62×), Ultra Music (1.52×), Minimal techno (1.52×), and Athena (band) (1.72×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.