Rascasse Audience Intelligence

Festival Audience in United States

A data profile of the people who buy, follow and care about Festival in United States — modelled from more than twelve digital signal sources. Festival has an estimated audience of 50,325,141 people in United States.

#9among Touchpoint in United States#26in Music & Radio

The average Festival fan in United States is 39.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Wisconsin, Texas.

Top brand affinities include Google Photos, Frontliner, Monterrey, with strongest over-indexing on Google Photos (1.68× the country average).

Demographically, the Festival audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Tradition, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Festival fan in United States is more female, around 39.8 years old, with strong Tradition tendencies and a notable affinity for Google Photos.

Category: Music & Radio · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Festival profile in United States.

Audience size
50.3M
in United States
Gender
57.0%♀
43.0% male
Age
39.8
average years
Country rank
#400
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Festival fans

57.0% are female, 43.0% are male, average age 39.8.

Fig. 02

Gender split

57.0%
Female
43.0%
Male
Demographic split for Festival audience in United States
MetricValue
Female57.0%
Male43.0%
Average age39.8
Estimated audience size50,325,141
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Festival audience in United States
Age bracketShare%
16-1919%
20-2919%
30-3919%
40-4921%
50+22%
Fig. 04

Worldwide distribution

22.1%

of the worldwide Festival audience comes from United States.

Worldwide audience distribution share by country for Festival
CountryShare
United States22.1%
United Kingdom6.5%
Japan5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Festival audience in United States is strongest.

Fig. 05

Top regions by affinity

Festival fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~4M12.54×
02Minnesota~1M1.52×
03Virginia~1.5M1.18×
04Louisiana~800K1.17×
05Illinois~2M1.12×
06Indiana~1M1.12×
07Ohio~1.5M1.05×
08Iowa~400K0.98×
09West Virginia~200K0.94×
10Wyoming~70K0.94×
11Florida~3M0.91×
12Georgia~1.5M0.86×
13New York~2.5M0.85×
14Kentucky~500K0.84×
15California~4.5M0.83×
16North Carolina~1.5M0.83×
17Maryland~700K0.83×
18Michigan~1M0.80×
19South Carolina~600K0.79×
20Kansas~300K0.79×
21Pennsylvania~1.5M0.77×
22New Jersey~1M0.77×
23Missouri~600K0.77×
24Delaware~100K0.77×
25South Dakota~90K0.76×
26Texas~3M0.75×
27Connecticut~400K0.75×
28Mississippi~300K0.75×
29Rhode Island~100K0.75×
30Washington, District of Columbia~100K0.75×
31Hawaii~200K0.74×
32Alabama~500K0.72×
33Arkansas~300K0.72×
34Tennessee~700K0.71×
35Nevada~300K0.71×
36Maine~100K0.70×
37Alaska~80K0.70×
38Arizona~700K0.69×
39Oregon~400K0.68×
40Oklahoma~400K0.68×
41Washington~700K0.67×
42New Hampshire~100K0.67×
43North Dakota~70K0.67×
44Utah~300K0.66×
45Massachusetts~600K0.64×
46New Mexico~200K0.64×
47Colorado~500K0.63×
48Montana~90K0.63×
49Idaho~200K0.61×
50Nebraska~200K0.61×
Fig. 06

Affinity by region

Affinity by region — Festival, United States
0.61×1.00×12.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Festival audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Festival audience
#·InterestCategoryAffinity×
01FrontlinerMusic & Radio2.16×
02IndyCarSports2.00×
03CuliacánTravel & Leisure1.85×
04ZacatecasTravel & Leisure1.70×
05Google PhotosTechnology & Electronics1.68×
06PueblaTravel & Leisure1.64×
07GuerreroTravel & Leisure1.63×
08Ponce, Puerto RicoTravel & Leisure1.63×
09COSShopping1.62×
10GuanajuatoTravel & Leisure1.60×
11TamaulipasTravel & Leisure1.60×
12musica rancheraMusic & Radio1.58×
13SinaloaTravel & Leisure1.57×
14Chihuahua (state)Travel & Leisure1.54×
15Norteño (music)Music & Radio1.53×
16State of MexicoTravel & Leisure1.52×
17MichoacánTravel & Leisure1.51×
18MonterreyTravel & Leisure1.50×
19MazatlánTravel & Leisure1.50×
20Nuevo LeónTravel & Leisure1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Festival audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Festival audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.14×
ExtroversionTHRILL1.11×
CreativityOPEN1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Festival audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.89×
MindfulnessBALANCE0.90×
Early Adopter MentalityPOWER0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Festival have in United States?

Festival has an estimated audience of 50,325,141 people in United States, concentrated in California and Wisconsin.

02

What is the gender split and age of Festival fans?

57.0% of Festival fans are female, 43.0% are male, with an average age of 39.8 years.

03

Which brands do Festival fans like most?

Festival fans show strongest brand affinity for Google Photos (1.68×), Frontliner (2.16×), and Monterrey (1.5×) over the country average.

04

Where do Festival fans live in United States?

Festival fans in United States are most concentrated in California (reach ~4.5M), Wisconsin (reach ~4M), and Texas (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Festival fans also like?

Beyond Festival itself, the audience over-indexes on Frontliner (2.16×), Monterrey (1.5×), Norteño (music) (1.53×), and Sinaloa (1.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See Festival audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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