Festival Audience in United States

Festival logo

Festival has an estimated audience of 50,325,141 people in United States. 57.0% are female, 43.0% are male, average age 39.8. Top regions: California, Wisconsin, Florida. Top brand affinities: Google Photos, Monterrey, Norteño (music), Sinaloa, Puebla.

The average Festival fan in United States is 39.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Wisconsin, Florida. Top brand affinities include Google Photos, Monterrey, Norteño (music), with strongest over-indexing on Google Photos (1.68× the country average). Demographically, the Festival audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Indulgence, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Touchpoint

Demographics of Festival fans

Demographic split for Festival audience in United States
MetricValue
Female57.0%
Male43.0%
Average age39.8
Estimated audience size50,325,141

Audience persona

The typical Festival fan in United States is more female, around 39.8 years old, with strong Indulgence tendencies and a notable affinity for Google Photos.

Top regions in United States

Top regions ranked by reach for Festival in United States
RegionReachAffinity
California4,851,2390.88×
Wisconsin3,780,00013.01×
Florida3,270,8300.96×
Texas3,252,0610.75×
New York2,456,6700.87×
Illinois1,954,7141.17×
Virginia1,585,0321.29×
Ohio1,476,3720.95×
Georgia1,368,7960.88×
North Carolina1,287,3370.85×
Pennsylvania1,272,5630.75×
Indiana1,263,3211.37×
Minnesota1,151,4641.6×
Michigan1,078,1130.82×
New Jersey936,0450.73×
Maryland761,2230.88×
Louisiana738,4731.14×
Arizona702,9940.68×
Tennessee681,9780.68×
Massachusetts665,9300.67×
Washington660,0240.65×
Missouri622,6620.77×
South Carolina593,1330.78×
Kentucky496,7590.79×
Alabama475,1500.68×
Colorado470,2480.59×
Iowa468,3541.13×
Oregon419,1640.73×
Connecticut363,0720.72×
Oklahoma361,3940.65×
Nevada326,4990.67×
Utah287,8750.64×
Mississippi286,7090.69×
Kansas274,1960.69×
Arkansas265,7020.64×
West Virginia186,1750.79×
Hawaii150,2130.69×
Idaho135,7560.54×
New Mexico131,2050.52×
Nebraska130,0620.52×
Washington, District of Columbia118,2640.78×
Rhode Island108,8370.68×
Maine108,3200.6×
New Hampshire106,1640.54×
Delaware99,0840.71×
South Dakota76,0310.65×
Montana58,2660.42×
Vermont51,9690.59×
Alaska50,9780.47×
North Dakota41,7600.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Festival audience
BrandAffinityCategory
Google Photos1.68×Technology & Electronics
Monterrey1.5×Travel & Leisure
Norteño (music)1.53×Music & Radio
Sinaloa1.57×Travel & Leisure
Puebla1.64×Travel & Leisure
musica ranchera1.58×Music & Radio
IndyCar2×Sports
State of Mexico1.52×Travel & Leisure
Michoacán1.51×Travel & Leisure
Mazatlán1.5×Travel & Leisure
COS1.62×Shopping
Culiacán1.85×Travel & Leisure
Zacatecas1.7×Travel & Leisure
Guerrero1.63×Travel & Leisure
Guanajuato1.6×Travel & Leisure
Nuevo León1.5×Travel & Leisure
Chihuahua (state)1.54×Travel & Leisure
Tamaulipas1.6×Travel & Leisure
Ponce, Puerto Rico1.63×Travel & Leisure
Guatemala City1.54×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Festival audience
TraitClusterScore
IndulgenceJOY1.72
Community OrientationOPEN1.33
ExtroversionTHRILL1.24
TraditionCONSERVATISM1.19
Family OrientationCONSERVATISM1.15
TravellingTHRILL1.13

Worldwide distribution

Worldwide audience distribution share by country for Festival
CountryShare
United States22.1%
United Kingdom6.5%
Japan5.8%

See Festival audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Festival have in United States?

Festival has an estimated audience of 50,325,141 people in United States, concentrated in California and Wisconsin.

What is the gender split and age of Festival fans?

57.0% of Festival fans are female, 43.0% are male, with an average age of 39.8 years.

Which brands do Festival fans like most?

Festival fans show strongest brand affinity for Google Photos (1.68×), Monterrey (1.5×), and Norteño (music) (1.53×) over the country average.

Where do Festival fans live in United States?

Festival fans in United States are most concentrated in California (reach 4,851,239), Wisconsin (reach 3,780,000), and Florida (reach 3,270,830). These three regions account for the largest share of the active audience.

What other brands do Festival fans also like?

Beyond Festival itself, the audience over-indexes on Monterrey (1.5×), Norteño (music) (1.53×), Sinaloa (1.57×), and Puebla (1.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.