Rascasse Audience Intelligence

Tamaulipas Audience in United States

A data profile of the people who buy, follow and care about Tamaulipas in United States — modelled from more than twelve digital signal sources. Tamaulipas has an estimated audience of 2,863,660 people in United States.

#794among POI in United States#856in Travel & Leisure

The average Tamaulipas fan in United States is 38.0 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Mariachi, Cruz Azul, Web server, with strongest over-indexing on Mariachi (14.41× the country average).

Demographically, the Tamaulipas audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Spirituality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tamaulipas fan in United States is more male, around 38.0 years old, with strong Spirituality tendencies and a notable affinity for Mariachi.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tamaulipas profile in United States.

Audience size
2.9M
in United States
Gender
41.2%♀
58.8% male
Age
38.0
average years
Country rank
#10688
POI in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tamaulipas fans

41.2% are female, 58.8% are male, average age 38.0.

Fig. 02

Gender split

41.2%
Female
58.8%
Male
Demographic split for Tamaulipas audience in United States
MetricValue
Female41.2%
Male58.8%
Average age38.0
Estimated audience size2,863,660
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Tamaulipas audience in United States
Age bracketShare%
16-1919%
20-2923%
30-3923%
40-4921%
50+15%
Fig. 04

Worldwide distribution

26.5%

of the worldwide Tamaulipas audience comes from United States.

Worldwide audience distribution share by country for Tamaulipas
CountryShare
Mexico50.1%
United States26.5%
Colombia5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tamaulipas audience in United States is strongest.

Fig. 05

Top regions by affinity

Tamaulipas fans by region: top regions in United States
#RegionReachAffinity×
01Texas~1M4.75×
02Arizona~100K1.79×
03New Mexico~30K1.78×
04California~600K1.76×
05Oklahoma~50K1.46×
06Arkansas~30K1.38×
07Illinois~100K1.35×
08Colorado~60K1.33×
09Georgia~100K1.31×
10Louisiana~50K1.29×
11Utah~30K1.17×
12North Carolina~100K1.16×
13Kansas~30K1.16×
14Nebraska~20K1.13×
15Oregon~40K1.12×
16Nevada~30K1.11×
17Missouri~50K1.09×
18Washington, District of Columbia~9K1.09×
19Tennessee~60K1.08×
20Washington~60K1.07×
21Florida~200K1.05×
22Iowa~20K1.02×
23Alabama~40K1.01×
24Idaho~10K1.00×
25Minnesota~40K0.93×
26Indiana~50K0.91×
27Wisconsin~40K0.90×
28Mississippi~20K0.89×
29North Dakota~5K0.89×
30South Dakota~6K0.87×
31Alaska~5K0.87×
32Virginia~60K0.86×
33Kentucky~30K0.85×
34Vermont~4K0.85×
35South Carolina~40K0.83×
36Montana~7K0.83×
37Michigan~60K0.79×
38Delaware~6K0.79×
39Rhode Island~7K0.78×
40West Virginia~10K0.75×
41Hawaii~9K0.75×
42New Hampshire~8K0.75×
43Maine~8K0.75×
44New Jersey~50K0.67×
45Maryland~30K0.67×
46Connecticut~20K0.66×
47New York~100K0.64×
48Ohio~60K0.62×
49Massachusetts~30K0.58×
50Pennsylvania~50K0.53×
Fig. 06

Affinity by region

Affinity by region — Tamaulipas, United States
0.53×1.00×4.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tamaulipas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tamaulipas audience
#·InterestCategoryAffinity×
01Lyric poetryLiterature19.39×
02El PaísNews18.66×
03AcapulcoTravel & Leisure17.95×
04FIFA Club World CupSports16.36×
05Cruz AzulSports14.79×
06MariachiMusic & Radio14.41×
07Atlético MadridSports13.69×
08Benny BlancoMusic & Radio13.50×
09CumbiaMusic & Radio12.43×
10VolarisTravel & Leisure12.07×
11Club AméricaSports11.19×
12Cillian MurphyMovies & TV10.26×
13Web serverTechnology & Electronics9.15×
14Liga MXSports8.46×
15La LigaSports7.04×
16WhatsAppInternet & Social Media4.91×
17WhataburgerFood & Beverages4.73×
18MexicoTravel & Leisure4.71×
19Las VegasTravel & Leisure4.48×
20TacoFood & Beverages4.46×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tamaulipas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tamaulipas audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.92×
Need for SecurityCONSERVATISM1.75×
ExtroversionTHRILL1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tamaulipas audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.55×
Luxury OrientationPREMIUM0.66×
IndividualismJOY0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tamaulipas have in United States?

Tamaulipas has an estimated audience of 2,863,660 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Tamaulipas fans?

41.2% of Tamaulipas fans are female, 58.8% are male, with an average age of 38.0 years.

03

Which brands do Tamaulipas fans like most?

Tamaulipas fans show strongest brand affinity for Mariachi (14.41×), Cruz Azul (14.79×), and Web server (9.15×) over the country average.

04

Where do Tamaulipas fans live in United States?

Tamaulipas fans in United States are most concentrated in Texas (reach ~1M), California (reach ~600K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Tamaulipas fans also like?

Beyond Tamaulipas itself, the audience over-indexes on Cruz Azul (14.79×), Web server (9.15×), Mexico (4.71×), and Cumbia (12.43×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Tamaulipas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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