Tamaulipas Audience in United States

Tamaulipas logo

Tamaulipas has an estimated audience of 2,863,660 people in United States. 41.2% are female, 58.8% are male, average age 38.0. Top regions: Texas, California, Florida. Top brand affinities: Nationality, Kendra Scott, Progressive rock, Minnesota, Homie.

The average Tamaulipas fan in United States is 38.0 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Nationality, Kendra Scott, Progressive rock, with strongest over-indexing on Nationality (7.38× the country average). Demographically, the Tamaulipas audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Extroversion, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Tamaulipas fans

Demographic split for Tamaulipas audience in United States
MetricValue
Female41.2%
Male58.8%
Average age38.0
Estimated audience size2,863,660

Audience persona

The typical Tamaulipas fan in United States is more male, around 38.0 years old, with strong Extroversion tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Tamaulipas in United States
RegionReachAffinity
Texas1,192,2684.84×
California588,8961.87×
Florida215,9961.11×
Illinois134,8531.41×
Georgia121,5161.38×
Arizona110,8741.9×
New York103,3720.65×
North Carolina97,5271.13×
Washington64,9261.13×
Tennessee63,2921.1×
Colorado62,5021.38×
Michigan61,5650.82×
Virginia60,5240.87×
Ohio52,7530.6×
Oklahoma49,5841.56×
Louisiana49,0871.33×
Missouri49,0381.06×
Indiana47,0180.9×
Pennsylvania46,5630.48×
New Jersey46,4360.64×
Minnesota39,0500.95×
Alabama38,5440.96×
Oregon37,7641.15×
Wisconsin37,3110.87×
Arkansas34,0011.44×
South Carolina32,6130.76×
Utah31,7211.24×
Nevada31,5421.14×
Maryland30,9240.63×
Massachusetts29,3280.52×
Kentucky29,2500.81×
New Mexico27,3801.91×
Kansas26,8601.19×
Iowa25,0091.06×
Mississippi18,9670.8×
Nebraska16,6951.16×
Connecticut15,7680.55×
Idaho12,9100.9×
Washington, District of Columbia8,9191.04×
Hawaii5,7970.47×
West Virginia4,3340.33×
Rhode Island4,2270.46×
Montana4,1350.52×
Delaware4,0840.52×
South Dakota4,0820.62×
New Hampshire3,9170.35×
North Dakota3,6230.62×
Maine3,3350.33×
Wyoming2,8270.67×
Alaska2,6510.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tamaulipas audience
BrandAffinityCategory
Nationality7.38×Politics & Society
Kendra Scott7.6×Fashion & Accessoires
Progressive rock3.75×Music & Radio
Minnesota2.73×Travel & Leisure
Homie17.97×Politics & Society
jordy nelson18.04×Sports
Panama4.02×Travel & Leisure
Personality6.53×Business & Career
Combat sport1.64×Sports
Macha10.26×Food & Beverages
Hog Hunting2.98×Sports
Jordan Fisher6.41×Movies & TV
James Madison University9×Business & Career
TeachHUB2.83×Business & Career
Buying and Selling Real Estate5.31×Home & Garden
Kemper Amps17.41×Music & Radio
HomeSense2.91×Home & Garden
Justice1.56×Politics & Society
MK2.12×Music & Radio
Spinal muscular atrophy4.64×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tamaulipas audience
TraitClusterScore
ExtroversionTHRILL1.31
SpiritualityBALANCE1.22
Need for SecurityCONSERVATISM1.22
Urban LifestyleOPEN1.09
Social Media UsageJOY1.07
TraditionCONSERVATISM1.03

Worldwide distribution

Worldwide audience distribution share by country for Tamaulipas
CountryShare
Mexico50.1%
United States26.5%
Colombia5.7%

See Tamaulipas audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Tamaulipas have in United States?

Tamaulipas has an estimated audience of 2,863,660 people in United States, concentrated in Texas and California.

What is the gender split and age of Tamaulipas fans?

41.2% of Tamaulipas fans are female, 58.8% are male, with an average age of 38.0 years.

Which brands do Tamaulipas fans like most?

Tamaulipas fans show strongest brand affinity for Nationality (7.38×), Kendra Scott (7.6×), and Progressive rock (3.75×) over the country average.

Where do Tamaulipas fans live in United States?

Tamaulipas fans in United States are most concentrated in Texas (reach 1,192,268), California (reach 588,896), and Florida (reach 215,996). These three regions account for the largest share of the active audience.

What other brands do Tamaulipas fans also like?

Beyond Tamaulipas itself, the audience over-indexes on Kendra Scott (7.6×), Progressive rock (3.75×), Minnesota (2.73×), and Homie (17.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tamaulipas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.