Rascasse Audience Intelligence

Nuevo León Audience in United States

A data profile of the people who buy, follow and care about Nuevo León in United States — modelled from more than twelve digital signal sources. Nuevo León has an estimated audience of 3,625,483 people in United States.

#639among POI in United States#719in Travel & Leisure

The average Nuevo León fan in United States is 37.6 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Illinois.

Top brand affinities include Cruz Azul, Mariachi, Volaris, with strongest over-indexing on Cruz Azul (13.15× the country average).

Demographically, the Nuevo León audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Spirituality, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nuevo León fan in United States is more male, around 37.6 years old, with strong Spirituality tendencies and a notable affinity for Cruz Azul.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nuevo León profile in United States.

Audience size
3.6M
in United States
Gender
44.5%♀
55.5% male
Age
37.6
average years
Country rank
#8743
POI in United States
Fig. 01

Search interest · 12-month trend

+50%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nuevo León fans

44.5% are female, 55.5% are male, average age 37.6.

Fig. 02

Gender split

44.5%
Female
55.5%
Male
Demographic split for Nuevo León audience in United States
MetricValue
Female44.5%
Male55.5%
Average age37.6
Estimated audience size3,625,483
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Nuevo León audience in United States
Age bracketShare%
16-1921%
20-2921%
30-3922%
40-4921%
50+15%
Fig. 04

Worldwide distribution

24.3%

of the worldwide Nuevo León audience comes from United States.

Worldwide audience distribution share by country for Nuevo León
CountryShare
Mexico48.1%
United States24.3%
Colombia6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nuevo León audience in United States is strongest.

Fig. 05

Top regions by affinity

Nuevo León fans by region: top regions in United States
#RegionReachAffinity×
01Texas~1.5M5.13×
02Illinois~300K2.27×
03California~700K1.79×
04Arizona~100K1.65×
05Oklahoma~60K1.47×
06New Mexico~30K1.46×
07Colorado~80K1.32×
08Nevada~40K1.19×
09Arkansas~30K1.16×
10Kansas~30K1.15×
11Utah~40K1.14×
12Washington, District of Columbia~10K1.14×
13Washington~80K1.13×
14Louisiana~50K1.13×
15Oregon~50K1.11×
16Iowa~30K1.01×
17Nebraska~20K1.00×
18Idaho~20K0.97×
19Michigan~90K0.96×
20Wisconsin~50K0.96×
21North Dakota~7K0.95×
22Tennessee~70K0.93×
23Georgia~100K0.92×
24Virginia~80K0.92×
25Alabama~50K0.91×
26Indiana~60K0.89×
27Alaska~7K0.89×
28Montana~9K0.88×
29Vermont~6K0.88×
30Minnesota~40K0.87×
31South Dakota~7K0.87×
32Florida~200K0.86×
33North Carolina~90K0.86×
34Missouri~50K0.85×
35Ohio~90K0.84×
36Kentucky~40K0.82×
37Rhode Island~9K0.82×
38Delaware~8K0.82×
39Mississippi~20K0.81×
40Hawaii~10K0.81×
41West Virginia~10K0.79×
42New Hampshire~10K0.79×
43Maine~10K0.79×
44South Carolina~40K0.76×
45New York~100K0.70×
46Massachusetts~50K0.70×
47Connecticut~30K0.69×
48Maryland~40K0.68×
49New Jersey~60K0.67×
50Pennsylvania~70K0.59×
Fig. 06

Affinity by region

Affinity by region — Nuevo León, United States
0.59×1.00×5.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nuevo León audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nuevo León audience
#·InterestCategoryAffinity×
01Lyric poetryLiterature20.85×
02FIFA Club World CupSports17.49×
03Tigres UANLSports15.27×
04AcapulcoTravel & Leisure15.14×
05Atlético MadridSports13.95×
06Cruz AzulSports13.15×
07VolarisTravel & Leisure13.15×
08MariachiMusic & Radio12.60×
09Benny BlancoMusic & Radio12.16×
10Club AméricaSports11.78×
11CumbiaMusic & Radio10.45×
12San Diego PadresSports8.50×
13Web serverTechnology & Electronics8.19×
14Liga MXSports7.02×
15Milwaukee BrewersSports5.92×
16Las VegasTravel & Leisure4.30×
17MexicoTravel & Leisure4.17×
18Detroit TigersSports4.06×
19Spanish languagePolitics & Society3.97×
20WhatsAppInternet & Social Media3.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nuevo León audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nuevo León audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.99×
Early Adopter MentalityPOWER1.90×
Need for SecurityCONSERVATISM1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nuevo León audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.14×
Design AffinityPREMIUM0.62×
Luxury OrientationPREMIUM0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nuevo León have in United States?

Nuevo León has an estimated audience of 3,625,483 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Nuevo León fans?

44.5% of Nuevo León fans are female, 55.5% are male, with an average age of 37.6 years.

03

Which brands do Nuevo León fans like most?

Nuevo León fans show strongest brand affinity for Cruz Azul (13.15×), Mariachi (12.6×), and Volaris (13.15×) over the country average.

04

Where do Nuevo León fans live in United States?

Nuevo León fans in United States are most concentrated in Texas (reach ~1.5M), California (reach ~700K), and Illinois (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Nuevo León fans also like?

Beyond Nuevo León itself, the audience over-indexes on Mariachi (12.6×), Volaris (13.15×), Club América (11.78×), and Lyric poetry (20.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Nuevo León audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nuevo León. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →