Nuevo León Audience in United States

Nuevo León logo

Nuevo León has an estimated audience of 3,625,483 people in United States. 44.5% are female, 55.5% are male, average age 37.6. Top regions: Texas, California, Illinois. Top brand affinities: Nationality, Kendra Scott, Progressive rock, Google Home, Governor of Michigan.

The average Nuevo León fan in United States is 37.6 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Illinois. Top brand affinities include Nationality, Kendra Scott, Progressive rock, with strongest over-indexing on Nationality (7.88× the country average). Demographically, the Nuevo León audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Spirituality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Nuevo León fans

Demographic split for Nuevo León audience in United States
MetricValue
Female44.5%
Male55.5%
Average age37.6
Estimated audience size3,625,483

Audience persona

The typical Nuevo León fan in United States is more male, around 37.6 years old, with strong Spirituality tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Nuevo León in United States
RegionReachAffinity
Texas1,753,3915.63×
California758,6211.9×
Illinois308,2542.55×
Florida224,6840.92×
New York140,0290.69×
Arizona126,6381.71×
Georgia110,9500.99×
Michigan98,1611.04×
North Carolina91,2130.84×
Virginia82,8180.94×
Colorado80,2921.41×
Washington79,6211.09×
Ohio71,9610.64×
Tennessee69,7890.96×
Pennsylvania63,5390.52×
Oklahoma62,1901.54×
Indiana60,9410.92×
Louisiana58,3631.25×
New Jersey55,4340.6×
Wisconsin50,6890.93×
Missouri48,7070.83×
Massachusetts46,2930.65×
Oregon46,2861.11×
Alabama44,4940.88×
Minnesota43,8030.84×
Nevada41,9801.2×
Utah37,1541.14×
Arkansas36,1501.21×
South Carolina36,0400.66×
Kentucky35,8090.79×
Maryland34,8260.56×
Kansas33,5201.17×
Iowa31,6071.06×
New Mexico28,7341.58×
Connecticut20,5440.56×
Mississippi19,0090.64×
Nebraska17,4100.96×
Idaho16,3030.9×
Washington, District of Columbia13,4981.24×
Hawaii7,1380.46×
Rhode Island6,4380.56×
West Virginia6,3750.38×
New Hampshire6,0610.42×
Montana5,3330.53×
Maine5,2640.41×
Delaware4,7170.47×
South Dakota4,4210.53×
North Dakota4,3050.58×
Wyoming3,5700.66×
Alaska3,4260.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nuevo León audience
BrandAffinityCategory
Nationality7.88×Politics & Society
Kendra Scott9.14×Fashion & Accessoires
Progressive rock4.34×Music & Radio
Google Home12.37×Technology & Electronics
Governor of Michigan13.08×Politics & Society
Grinch5.66×Movies & TV
Hibachi10.76×Food & Beverages
Hipster12.96×Politics & Society
Minnesota2.32×Travel & Leisure
Vocal harmony5.35×Music & Radio
Goop6.17×Internet & Social Media
Homie16.59×Politics & Society
Personality6.39×Business & Career
Wok6.85×Food & Beverages
Lahaina, Hawaii18.03×Travel & Leisure
Cherish (group)9.74×Music & Radio
Hog Hunting2.78×Sports
Macha9.54×Food & Beverages
jordy nelson13.03×Sports
Grace Slick6.76×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nuevo León audience
TraitClusterScore
SpiritualityBALANCE1.26
ExtroversionTHRILL1.26
Urban LifestyleOPEN1.23
Social Media UsageJOY1.2
Need for SecurityCONSERVATISM1.17
Early Adopter MentalityPOWER1.11

Worldwide distribution

Worldwide audience distribution share by country for Nuevo León
CountryShare
Mexico48.1%
United States24.3%
Colombia6.3%

See Nuevo León audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Nuevo León have in United States?

Nuevo León has an estimated audience of 3,625,483 people in United States, concentrated in Texas and California.

What is the gender split and age of Nuevo León fans?

44.5% of Nuevo León fans are female, 55.5% are male, with an average age of 37.6 years.

Which brands do Nuevo León fans like most?

Nuevo León fans show strongest brand affinity for Nationality (7.88×), Kendra Scott (9.14×), and Progressive rock (4.34×) over the country average.

Where do Nuevo León fans live in United States?

Nuevo León fans in United States are most concentrated in Texas (reach 1,753,391), California (reach 758,621), and Illinois (reach 308,254). These three regions account for the largest share of the active audience.

What other brands do Nuevo León fans also like?

Beyond Nuevo León itself, the audience over-indexes on Kendra Scott (9.14×), Progressive rock (4.34×), Google Home (12.37×), and Governor of Michigan (13.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nuevo León. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.