Nuevo León Audience in Mexico
Nuevo León has an estimated audience of 7,174,202 people in Mexico. 47.8% are female, 52.2% are male, average age 33.8. Top regions: Nuevo Leon, State of Mexico, Distrito Federal. Top brand affinities: Mobile payment, Catholic Church, Puma, MSN, Anti-aging cream.
The average Nuevo León fan in Mexico is 33.8 years old, balanced, and lives primarily in Nuevo Leon. The audience is concentrated in Nuevo Leon, State of Mexico, Distrito Federal. Top brand affinities include Mobile payment, Catholic Church, Puma, with strongest over-indexing on Mobile payment (5.93× the country average). Demographically, the Nuevo León audience skews balanced with an average age of 33.8, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 24 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI
Demographics of Nuevo León fans
| Metric | Value |
|---|---|
| Female | 47.8% |
| Male | 52.2% |
| Average age | 33.8 |
| Estimated audience size | 7,174,202 |
Audience persona
The typical Nuevo León fan in Mexico is balanced, around 33.8 years old, with strong Design Affinity tendencies and a notable affinity for Mobile payment.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| Nuevo Leon | 2,789,709 | 6.48× |
| State of Mexico | 1,116,636 | 1.13× |
| Distrito Federal | 840,801 | 0.89× |
| Jalisco | 409,825 | 0.77× |
| Veracruz (state) | 340,085 | 0.81× |
| Puebla | 327,724 | 0.86× |
| Guanajuato | 280,402 | 0.83× |
| Baja California | 244,908 | 0.82× |
| Coahuila de Zaragoza | 211,566 | 0.98× |
| Chihuahua | 180,058 | 0.73× |
| Michoacan de Ocampo | 165,049 | 0.66× |
| Chiapas | 156,769 | 0.73× |
| Hidalgo | 130,417 | 0.75× |
| Guerrero | 128,246 | 0.7× |
| Yucatan | 108,856 | 0.73× |
| Morelos | 93,366 | 0.75× |
| Durango | 74,818 | 0.75× |
| Aguascalientes | 66,364 | 0.73× |
| Zacatecas | 60,914 | 0.67× |
| Tlaxcala | 57,620 | 0.7× |
| Nayarit | 45,702 | 0.66× |
| Baja California Sur | 37,875 | 0.66× |
| Campeche | 31,241 | 0.57× |
| Colima | 28,830 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mobile payment | 5.93× | Business & Career |
| Catholic Church | 2.85× | Politics & Society |
| Puma | 2.76× | Fashion & Accessoires |
| MSN | 2.86× | News |
| Anti-aging cream | 3.68× | Beauty & Wellness |
| Banana | 2.68× | Food & Beverages |
| Travel agency | 2.81× | Travel & Leisure |
| Sarcasm | 2.63× | Politics & Society |
| Game consoles | 2.03× | Technology & Electronics |
| Local news | 4.84× | News |
| Pedro Pascal | 2.52× | Movies & TV |
| Radio | 1.89× | Technology & Electronics |
| Fast food | 1.55× | Food & Beverages |
| Art jewelry | 2.96× | Fashion & Accessoires |
| Single malt whisky | 7.12× | Food & Beverages |
| Skin care | 2.07× | Beauty & Wellness |
| Broadcasting of sports events | 3.4× | Movies & TV |
| El País | 2.55× | News |
| George Clooney | 5.84× | Movies & TV |
| Do it yourself (DIY) | 1.58× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.73 |
| Luxury Orientation | PREMIUM | 2.37 |
| Quality Awareness | PREMIUM | 2.1 |
| Career Orientation | POWER | 1.76 |
| Early Adopter Mentality | POWER | 1.75 |
| Travelling | THRILL | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 48.1% |
| United States | 24.3% |
| Colombia | 6.3% |
See Nuevo León audiences in other countries
More Travel & Leisure audiences in Mexico
- Mexico (16,315,999)
- United States (13,836,846)
- Mexico City (13,772,405)
- Guatemala (13,601,604)
- North America (13,567,450)
Frequently asked questions
How many fans does Nuevo León have in Mexico?
Nuevo León has an estimated audience of 7,174,202 people in Mexico, concentrated in Nuevo Leon and State of Mexico.
What is the gender split and age of Nuevo León fans?
47.8% of Nuevo León fans are female, 52.2% are male, with an average age of 33.8 years.
Which brands do Nuevo León fans like most?
Nuevo León fans show strongest brand affinity for Mobile payment (5.93×), Catholic Church (2.85×), and Puma (2.76×) over the country average.
Where do Nuevo León fans live in Mexico?
Nuevo León fans in Mexico are most concentrated in Nuevo Leon (reach 2,789,709), State of Mexico (reach 1,116,636), and Distrito Federal (reach 840,801). These three regions account for the largest share of the active audience.
What other brands do Nuevo León fans also like?
Beyond Nuevo León itself, the audience over-indexes on Catholic Church (2.85×), Puma (2.76×), MSN (2.86×), and Anti-aging cream (3.68×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Nuevo León. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.