Guanajuato Audience in United States

Guanajuato logo

Guanajuato has an estimated audience of 3,252,489 people in United States. 42.5% are female, 57.5% are male, average age 37.3. Top regions: California, Texas, Illinois. Top brand affinities: Nationality, Kendra Scott, Progressive rock, Minnesota, Homie.

The average Guanajuato fan in United States is 37.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Illinois. Top brand affinities include Nationality, Kendra Scott, Progressive rock, with strongest over-indexing on Nationality (6.14× the country average). Demographically, the Guanajuato audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Spirituality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Guanajuato fans

Demographic split for Guanajuato audience in United States
MetricValue
Female42.5%
Male57.5%
Average age37.3
Estimated audience size3,252,489

Audience persona

The typical Guanajuato fan in United States is more male, around 37.3 years old, with strong Spirituality tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Guanajuato in United States
RegionReachAffinity
California1,098,7343.07×
Texas851,0293.04×
Illinois263,3012.43×
Florida162,3960.74×
Arizona141,3922.13×
North Carolina109,8151.12×
Georgia104,6191.04×
New York103,6430.57×
Indiana89,6251.51×
Colorado87,6961.71×
Washington86,0941.32×
Wisconsin78,3331.6×
Oregon65,8431.77×
Michigan63,2600.74×
Nevada55,7811.77×
Tennessee52,6940.81×
Ohio49,2810.49×
Virginia47,5290.6×
Pennsylvania45,8020.42×
Kentucky45,1601.11×
Oklahoma44,0261.22×
Utah41,0941.41×
New Jersey38,1790.46×
Minnesota36,7150.79×
Missouri34,9460.67×
South Carolina34,5430.71×
Arkansas34,3071.28×
Alabama31,9610.7×
Massachusetts29,9410.47×
Maryland28,8600.52×
Louisiana28,4050.68×
Iowa27,5571.03×
Kansas27,4871.07×
New Mexico24,6961.51×
Nebraska22,4211.37×
Idaho22,0221.35×
Connecticut14,1650.43×
Mississippi12,8520.48×
Washington, District of Columbia10,3711.06×
Hawaii9,2700.66×
Montana5,8460.65×
Delaware5,0760.57×
Maine4,5000.39×
Alaska4,3360.62×
New Hampshire4,0800.32×
West Virginia3,9410.26×
Rhode Island3,6980.36×
Wyoming3,4330.71×
South Dakota3,2970.44×
North Dakota2,6190.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Guanajuato audience
BrandAffinityCategory
Nationality6.14×Politics & Society
Kendra Scott7.8×Fashion & Accessoires
Progressive rock3.96×Music & Radio
Minnesota2.31×Travel & Leisure
Homie18.17×Politics & Society
jordy nelson17.19×Sports
Combat sport1.7×Sports
Panama3.85×Travel & Leisure
Personality5.62×Business & Career
Jordan Fisher7.12×Movies & TV
Macha9.31×Food & Beverages
Hog Hunting2.69×Sports
Buying and Selling Real Estate4.77×Home & Garden
James Madison University7.29×Business & Career
Stucco3.59×Home & Garden
TeachHUB2.29×Business & Career
Kemper Amps15.34×Music & Radio
Sears2.21×Shopping
Schenectady County, New York13.33×Travel & Leisure
MK2.03×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Guanajuato audience
TraitClusterScore
SpiritualityBALANCE1.22
ExtroversionTHRILL1.17
Need for SecurityCONSERVATISM1.14
Urban LifestyleOPEN1.1
Social Media UsageJOY1.05
Risk AppetiteTHRILL1.02

Worldwide distribution

Worldwide audience distribution share by country for Guanajuato
CountryShare
Mexico49.9%
United States29.0%
Colombia4.1%

See Guanajuato audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Guanajuato have in United States?

Guanajuato has an estimated audience of 3,252,489 people in United States, concentrated in California and Texas.

What is the gender split and age of Guanajuato fans?

42.5% of Guanajuato fans are female, 57.5% are male, with an average age of 37.3 years.

Which brands do Guanajuato fans like most?

Guanajuato fans show strongest brand affinity for Nationality (6.14×), Kendra Scott (7.8×), and Progressive rock (3.96×) over the country average.

Where do Guanajuato fans live in United States?

Guanajuato fans in United States are most concentrated in California (reach 1,098,734), Texas (reach 851,029), and Illinois (reach 263,301). These three regions account for the largest share of the active audience.

What other brands do Guanajuato fans also like?

Beyond Guanajuato itself, the audience over-indexes on Kendra Scott (7.8×), Progressive rock (3.96×), Minnesota (2.31×), and Homie (18.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Guanajuato. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.