Rascasse Audience Intelligence

Guanajuato Audience in United States

A data profile of the people who buy, follow and care about Guanajuato in United States — modelled from more than twelve digital signal sources. Guanajuato has an estimated audience of 3,252,489 people in United States.

#140among City in United States#701among POI in United States#782in Travel & Leisure

The average Guanajuato fan in United States is 37.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Illinois.

Top brand affinities include Volaris, Mariachi, Cruz Azul, with strongest over-indexing on Volaris (15.83× the country average).

Demographically, the Guanajuato audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Spirituality, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Guanajuato fan in United States is more male, around 37.3 years old, with strong Spirituality tendencies and a notable affinity for Volaris.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Guanajuato profile in United States.

Audience size
3.3M
in United States
Gender
42.5%♀
57.5% male
Age
37.3
average years
Country rank
#9590
POI in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Guanajuato fans

42.5% are female, 57.5% are male, average age 37.3.

Fig. 02

Gender split

42.5%
Female
57.5%
Male
Demographic split for Guanajuato audience in United States
MetricValue
Female42.5%
Male57.5%
Average age37.3
Estimated audience size3,252,489
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Guanajuato audience in United States
Age bracketShare%
16-1921%
20-2922%
30-3923%
40-4921%
50+13%
Fig. 04

Worldwide distribution

29.0%

of the worldwide Guanajuato audience comes from United States.

Worldwide audience distribution share by country for Guanajuato
CountryShare
Mexico49.9%
United States29.0%
Colombia4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Guanajuato audience in United States is strongest.

Fig. 05

Top regions by affinity

Guanajuato fans by region: top regions in United States
#RegionReachAffinity×
01Texas~800K2.88×
02California~1M2.87×
03Illinois~300K2.38×
04Arizona~100K2.05×
05Nebraska~30K1.90×
06Oregon~60K1.71×
07Nevada~50K1.66×
08Colorado~80K1.62×
09Indiana~90K1.55×
10Wisconsin~80K1.55×
11New Mexico~20K1.49×
12Idaho~20K1.41×
13Arkansas~40K1.32×
14Utah~40K1.31×
15Washington~80K1.24×
16Oklahoma~40K1.22×
17Kentucky~40K1.10×
18Kansas~30K1.09×
19North Carolina~100K1.06×
20Washington, District of Columbia~10K1.03×
21Georgia~100K1.02×
22Iowa~30K1.01×
23Wyoming~4K0.83×
24Tennessee~50K0.81×
25Alaska~5K0.79×
26Minnesota~40K0.78×
27Montana~7K0.78×
28Michigan~70K0.77×
29South Carolina~40K0.75×
30Alabama~30K0.74×
31Florida~200K0.73×
32Delaware~7K0.73×
33Hawaii~10K0.72×
34Louisiana~30K0.71×
35South Dakota~5K0.69×
36North Dakota~5K0.69×
37Missouri~40K0.68×
38Virginia~50K0.61×
39Mississippi~20K0.61×
40Rhode Island~6K0.60×
41New York~100K0.58×
42Maine~7K0.58×
43West Virginia~9K0.57×
44New Hampshire~7K0.56×
45Maryland~30K0.53×
46Ohio~50K0.52×
47Connecticut~20K0.51×
48Massachusetts~30K0.48×
49New Jersey~40K0.47×
50Pennsylvania~50K0.46×
Fig. 06

Affinity by region

Affinity by region — Guanajuato, United States
0.46×1.00×2.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Guanajuato audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Guanajuato audience
#·InterestCategoryAffinity×
01Lyric poetryLiterature18.39×
02AcapulcoTravel & Leisure18.16×
03VolarisTravel & Leisure15.83×
04Benny BlancoMusic & Radio15.34×
05Cruz AzulSports14.68×
06FIFA Club World CupSports14.49×
07Tigres UANLSports14.46×
08MariachiMusic & Radio14.33×
09Atlético MadridSports13.53×
10Club AméricaSports12.97×
11CumbiaMusic & Radio12.19×
12Web serverTechnology & Electronics7.82×
13Liga MXSports7.14×
14MexicoTravel & Leisure4.66×
15TacoFood & Beverages4.47×
16Las VegasTravel & Leisure4.11×
17WhatsAppInternet & Social Media4.03×
18Staples (Canada)Business & Career3.55×
19Facebook MessengerInternet & Social Media3.42×
20NatureHome & Garden2.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Guanajuato audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Guanajuato audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.77×
Urban LifestyleOPEN1.63×
Need for SecurityCONSERVATISM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Guanajuato audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.71×
Design AffinityPREMIUM0.71×
Luxury OrientationPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Guanajuato have in United States?

Guanajuato has an estimated audience of 3,252,489 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Guanajuato fans?

42.5% of Guanajuato fans are female, 57.5% are male, with an average age of 37.3 years.

03

Which brands do Guanajuato fans like most?

Guanajuato fans show strongest brand affinity for Volaris (15.83×), Mariachi (14.33×), and Cruz Azul (14.68×) over the country average.

04

Where do Guanajuato fans live in United States?

Guanajuato fans in United States are most concentrated in California (reach ~1M), Texas (reach ~800K), and Illinois (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Guanajuato fans also like?

Beyond Guanajuato itself, the audience over-indexes on Mariachi (14.33×), Cruz Azul (14.68×), Club América (12.97×), and Mexico (4.66×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Guanajuato. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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