Guanajuato Audience in Mexico
Guanajuato has an estimated audience of 5,592,896 people in Mexico. 47.8% are female, 52.2% are male, average age 33.2. Top regions: Guanajuato, State of Mexico, Distrito Federal. Top brand affinities: Catholic Church, Banana, Sarcasm, Travel agency, El País.
The average Guanajuato fan in Mexico is 33.2 years old, balanced, and lives primarily in Guanajuato. The audience is concentrated in Guanajuato, State of Mexico, Distrito Federal. Top brand affinities include Catholic Church, Banana, Sarcasm, with strongest over-indexing on Catholic Church (2.75× the country average). Demographically, the Guanajuato audience skews balanced with an average age of 33.2, and over-indexes on personality traits such as Mindfulness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Guanajuato fans
| Metric | Value |
|---|---|
| Female | 47.8% |
| Male | 52.2% |
| Average age | 33.2 |
| Estimated audience size | 5,592,896 |
Audience persona
The typical Guanajuato fan in Mexico is balanced, around 33.2 years old, with strong Mindfulness tendencies and a notable affinity for Catholic Church.
Guanajuato fans by region: top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| Guanajuato | ~2M | 6.89× |
| State of Mexico | ~800K | 0.98× |
| Distrito Federal | ~700K | 0.88× |
| Jalisco | ~500K | 1.1× |
| Puebla | ~200K | 0.84× |
| Nuevo Leon | ~200K | 0.7× |
| Veracruz (state) | ~200K | 0.7× |
| Michoacan de Ocampo | ~200K | 1.13× |
| Baja California | ~200K | 0.91× |
| Chihuahua | ~100K | 0.69× |
| Hidalgo | ~100K | 0.81× |
| Coahuila de Zaragoza | ~100K | 0.64× |
| Guerrero | ~100K | 0.72× |
| Chiapas | ~100K | 0.58× |
| Sinaloa | ~90K | 0.58× |
| Yucatan | ~70K | 0.64× |
| Morelos | ~70K | 0.75× |
| Aguascalientes | ~60K | 0.91× |
| Zacatecas | ~50K | 0.77× |
| Tlaxcala | ~50K | 0.72× |
| Durango | ~50K | 0.59× |
| Nayarit | ~40K | 0.79× |
| Baja California Sur | ~30K | 0.74× |
| Colima | ~30K | 0.76× |
| Campeche | ~20K | 0.52× |
Top brand affinities of Guanajuato fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Catholic Church | 2.75× | Politics & Society |
| Banana | 3× | Food & Beverages |
| Sarcasm | 3× | Politics & Society |
| Travel agency | 3× | Travel & Leisure |
| El País | 3× | News |
| Freeware | 3× | Technology & Electronics |
| Dentistry | 3× | Business & Career |
| Office 365 | 3× | Technology & Electronics |
| Game consoles | 1.94× | Technology & Electronics |
| Google Drive | 3× | Technology & Electronics |
| Sexology | 3× | Kids & Family |
| Radio | 1.6× | Technology & Electronics |
| Costa Rica | 2.07× | Travel & Leisure |
| Broadcasting of sports events | 3× | Movies & TV |
| Breastfeeding | 3× | Kids & Family |
| captain america | 3× | Movies & TV |
| Twilight (series) | 3× | Movies & TV |
| Avocado | 3× | Food & Beverages |
| Doctor of Medicine | 3× | Business & Career |
| Papaya | 3× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.29 |
| Need for Security | CONSERVATISM | 1.73 |
| Travelling | THRILL | 1.66 |
| Risk Appetite | THRILL | 1.61 |
| Spirituality | BALANCE | 1.43 |
| Urban Lifestyle | OPEN | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 49.9% |
| United States | 29.0% |
| Colombia | 4.1% |
See Guanajuato audiences in other countries
More City audiences in Mexico
- Mexico City (13,772,405)
- Monterrey (9,936,750)
- Liverpool (8,335,387)
- Guadalajara (7,743,913)
- Oaxaca (7,671,037)
Frequently asked questions
How many fans does Guanajuato have in Mexico?
Guanajuato has an estimated audience of 5,592,896 people in Mexico, concentrated in Guanajuato and State of Mexico.
What is the gender split and age of Guanajuato fans?
47.8% of Guanajuato fans are female, 52.2% are male, with an average age of 33.2 years.
Which brands do Guanajuato fans like most?
Guanajuato fans show strongest brand affinity for Catholic Church (2.75×), Banana (3×), and Sarcasm (3×) over the country average.
Where do Guanajuato fans live in Mexico?
Guanajuato fans in Mexico are most concentrated in Guanajuato (reach ~2M), State of Mexico (reach ~800K), and Distrito Federal (reach ~700K). These three regions account for the largest share of the active audience.
What other brands do Guanajuato fans also like?
Beyond Guanajuato itself, the audience over-indexes on Banana (3×), Sarcasm (3×), Travel agency (3×), and El País (3×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Guanajuato. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.