A data profile of the people who buy, follow and care about Guanajuato in Mexico — modelled from more than twelve digital signal sources. Guanajuato has an estimated audience of 5,592,896 people in Mexico.
The average Guanajuato fan in Mexico is 33.2 years old, balanced, and lives primarily in Guanajuato.
The audience is concentrated in Guanajuato, State of Mexico, Distrito Federal.
Top brand affinities include Catholic Church, Banana, Sarcasm, with strongest over-indexing on Catholic Church (2.75× the country average).
Demographically, the Guanajuato audience skews balanced with an average age of 33.2, and over-indexes on personality traits such as Mindfulness, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
The typical Guanajuato fan in Mexico is balanced, around 33.2 years old, with strong Mindfulness tendencies and a notable affinity for Catholic Church.
The key figures that characterise the Guanajuato profile in Mexico.
47.8% are female, 52.2% are male, average age 33.2.
| Metric | Value |
|---|---|
| Female | 47.8% |
| Male | 52.2% |
| Average age | 33.2 |
| Estimated audience size | 5,592,896 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 15% | |
| 50+ | 8% |
of the worldwide Guanajuato audience comes from Mexico.
| Country | Share |
|---|---|
| Mexico | 49.9% |
| United States | 29.0% |
| Colombia | 4.1% |
Where the Guanajuato audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Guanajuato | ~2M | 6.89× | |
| 02 | Michoacan de Ocampo | ~200K | 1.13× | |
| 03 | Jalisco | ~500K | 1.10× | |
| 04 | State of Mexico | ~800K | 0.98× | |
| 05 | Baja California | ~200K | 0.91× | |
| 06 | Aguascalientes | ~60K | 0.91× | |
| 07 | Distrito Federal | ~700K | 0.88× | |
| 08 | Puebla | ~200K | 0.84× | |
| 09 | Hidalgo | ~100K | 0.81× | |
| 10 | Nayarit | ~40K | 0.79× | |
| 11 | Zacatecas | ~50K | 0.77× | |
| 12 | Colima | ~30K | 0.76× | |
| 13 | Morelos | ~70K | 0.75× | |
| 14 | Baja California Sur | ~30K | 0.74× | |
| 15 | Guerrero | ~100K | 0.72× | |
| 16 | Tlaxcala | ~50K | 0.72× | |
| 17 | Nuevo Leon | ~200K | 0.70× | |
| 18 | Veracruz (state) | ~200K | 0.70× | |
| 19 | Chihuahua | ~100K | 0.69× | |
| 20 | Coahuila de Zaragoza | ~100K | 0.64× | |
| 21 | Yucatan | ~70K | 0.64× | |
| 22 | Durango | ~50K | 0.59× | |
| 23 | Chiapas | ~100K | 0.58× | |
| 24 | Sinaloa | ~90K | 0.58× | |
| 25 | Campeche | ~20K | 0.52× |
The strongest cross-interests of the Guanajuato audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Banana | Food & Beverages | 3.00× | ||
| 02 | Sarcasm | Politics & Society | 3.00× | ||
| 03 | Travel agency | Travel & Leisure | 3.00× | ||
| 04 | El País | News | 3.00× | ||
| 05 | Freeware | Technology & Electronics | 3.00× | ||
| 06 | Dentistry | Business & Career | 3.00× | ||
| 07 | Office 365 | Technology & Electronics | 3.00× | ||
| 08 | Google Drive | Technology & Electronics | 3.00× | ||
| 09 | Sexology | Kids & Family | 3.00× | ||
| 10 | Broadcasting of sports events | Movies & TV | 3.00× | ||
| 11 | Breastfeeding | Kids & Family | 3.00× | ||
| 12 | Twilight (series) | Movies & TV | 3.00× | ||
| 13 | captain america | Movies & TV | 3.00× | ||
| 14 | Avocado | Food & Beverages | 3.00× | ||
| 15 | Doctor of Medicine | Business & Career | 3.00× | ||
| 16 | Papaya | Food & Beverages | 3.00× | ||
| 17 | Catholic Church | Politics & Society | 2.75× | ||
| 18 | Costa Rica | Travel & Leisure | 2.07× | ||
| 19 | Game consoles | Technology & Electronics | 1.94× | ||
| 20 | Radio | Technology & Electronics | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.29× | |
| Need for Security | CONSERVATISM | 1.73× | |
| Travelling | THRILL | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.89× | |
| Early Adopter Mentality | POWER | 0.90× | |
| Price Sensitivity | PREMIUM | 0.90× |
Guanajuato has an estimated audience of 5,592,896 people in Mexico, concentrated in Guanajuato and State of Mexico.
47.8% of Guanajuato fans are female, 52.2% are male, with an average age of 33.2 years.
Guanajuato fans show strongest brand affinity for Catholic Church (2.75×), Banana (3×), and Sarcasm (3×) over the country average.
Guanajuato fans in Mexico are most concentrated in Guanajuato (reach ~2M), State of Mexico (reach ~800K), and Distrito Federal (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Guanajuato itself, the audience over-indexes on Banana (3×), Sarcasm (3×), Travel agency (3×), and El País (3×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Guanajuato. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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