Rascasse Audience Intelligence

IndyCar Audience in United States

A data profile of the people who buy, follow and care about IndyCar in United States — modelled from more than twelve digital signal sources. IndyCar has an estimated audience of 3,374,528 people in United States.

#114among Event in United States#819in Sports

The average IndyCar fan in United States is 42.0 years old, more male, and lives primarily in Indiana.

The audience is concentrated in Indiana, California, Texas.

Top brand affinities include Max Verstappen, Hand tool, Menards, with strongest over-indexing on Max Verstappen (17.32× the country average).

Demographically, the IndyCar audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical IndyCar fan in United States is more male, around 42.0 years old, with strong Patriotism tendencies and a notable affinity for Max Verstappen.

Category: Sports · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the IndyCar profile in United States.

Audience size
3.4M
in United States
Gender
25.9%♀
74.1% male
Age
42.0
average years
Country rank
#9317
Event in United States
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of IndyCar fans

25.9% are female, 74.1% are male, average age 42.0.

Fig. 02

Gender split

25.9%
Female
74.1%
Male
Demographic split for IndyCar audience in United States
MetricValue
Female25.9%
Male74.1%
Average age42.0
Estimated audience size3,374,528
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the IndyCar audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3917%
40-4921%
50+29%
Fig. 04

Worldwide distribution

51.5%

of the worldwide IndyCar audience comes from United States.

Worldwide audience distribution share by country for IndyCar
CountryShare
United States51.5%
Poland7.6%
United Kingdom4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the IndyCar audience in United States is strongest.

Fig. 05

Top regions by affinity

IndyCar fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~400K5.84×
02Wisconsin~100K2.18×
03Iowa~50K1.71×
04Ohio~200K1.65×
05Michigan~100K1.43×
06Illinois~100K1.28×
07Missouri~60K1.12×
08North Carolina~100K1.09×
09Oregon~40K1.09×
10Pennsylvania~100K1.07×
11Kentucky~40K1.05×
12Arizona~70K1.03×
13Tennessee~70K1.03×
14Florida~200K1.02×
15Nebraska~20K1.02×
16Connecticut~30K0.99×
17Maine~10K0.98×
18Colorado~50K0.94×
19Alabama~40K0.94×
20Nevada~30K0.94×
21Idaho~20K0.94×
22Virginia~80K0.91×
23Minnesota~40K0.91×
24California~300K0.90×
25New Mexico~20K0.90×
26South Carolina~40K0.88×
27Kansas~20K0.86×
28Texas~200K0.85×
29West Virginia~10K0.85×
30Washington, District of Columbia~9K0.84×
31New Hampshire~10K0.83×
32South Dakota~6K0.81×
33Washington~50K0.79×
34Oklahoma~30K0.79×
35North Dakota~5K0.79×
36Montana~7K0.77×
37Utah~20K0.74×
38Delaware~7K0.73×
39Alaska~5K0.72×
40Georgia~70K0.71×
41Vermont~4K0.70×
42New Jersey~60K0.67×
43Maryland~40K0.67×
44New York~100K0.64×
45Arkansas~20K0.64×
46Massachusetts~40K0.60×
47Rhode Island~6K0.60×
48Louisiana~30K0.58×
49Mississippi~20K0.55×
50Hawaii~8K0.55×
Fig. 06

Affinity by region

Affinity by region — IndyCar, United States
0.55×1.00×5.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the IndyCar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for IndyCar audience
#·InterestCategoryAffinity×
01Max VerstappenSports17.32×
02Greg BiffleSports9.47×
03Light truckCars & Mobility7.56×
04Hand toolHome & Garden6.66×
05MachiningBusiness & Career5.85×
06Auto maintenanceCars & Mobility5.45×
07Mass productionBusiness & Career4.84×
08MenardsHome & Garden4.83×
09Planned maintenanceBusiness & Career4.33×
10General MotorsCars & Mobility4.10×
11Used carCars & Mobility3.82×
12Fishing reelSports3.69×
13Freight transportCars & Mobility3.48×
14AutoZoneCars & Mobility3.36×
15TexasTravel & Leisure2.58×
16U.S. stateTravel & Leisure2.20×
17TelevisionsTechnology & Electronics1.95×
18Video gamesGames1.90×
19Online shoppingShopping1.75×
20BusinessBusiness & Career1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the IndyCar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by IndyCar audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.12×
Need for SecurityCONSERVATISM1.96×
Family OrientationCONSERVATISM1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by IndyCar audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.56×
ExtroversionTHRILL0.64×
CreativityOPEN0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does IndyCar have in United States?

IndyCar has an estimated audience of 3,374,528 people in United States, concentrated in Indiana and California.

02

What is the gender split and age of IndyCar fans?

25.9% of IndyCar fans are female, 74.1% are male, with an average age of 42.0 years.

03

Which brands do IndyCar fans like most?

IndyCar fans show strongest brand affinity for Max Verstappen (17.32×), Hand tool (6.66×), and Menards (4.83×) over the country average.

04

Where do IndyCar fans live in United States?

IndyCar fans in United States are most concentrated in Indiana (reach ~400K), California (reach ~300K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do IndyCar fans also like?

Beyond IndyCar itself, the audience over-indexes on Hand tool (6.66×), Menards (4.83×), Greg Biffle (9.47×), and AutoZone (3.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See IndyCar audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for IndyCar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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