IndyCar Audience in United States

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IndyCar has an estimated audience of 3,375,381 people in United States. 25.9% are female, 74.1% are male, average age 42.0. Top regions: Indiana, California, Florida. Top brand affinities: Max Verstappen, Hand tool, Menards, AutoZone, Greg Biffle.

The average IndyCar fan in United States is 42.0 years old, more male, and lives primarily in Indiana. The audience is concentrated in Indiana, California, Florida. Top brand affinities include Max Verstappen, Hand tool, Menards, with strongest over-indexing on Max Verstappen (17.32× the country average). Demographically, the IndyCar audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event

Demographics of IndyCar fans

Demographic split for IndyCar audience in United States
MetricValue
Female25.9%
Male74.1%
Average age42.0
Estimated audience size3,375,381

Audience persona

The typical IndyCar fan in United States is more male, around 42.0 years old, with strong Patriotism tendencies and a notable affinity for Max Verstappen.

Top regions in United States

Top regions ranked by reach for IndyCar in United States
RegionReachAffinity
Indiana371,6626.03×
California358,0450.96×
Florida238,7311.04×
Texas229,2390.79×
Ohio178,0951.71×
Illinois153,5081.37×
Michigan129,6881.47×
New York127,1990.67×
Pennsylvania125,3641.1×
North Carolina117,9621.16×
Wisconsin113,1742.23×
Georgia76,4360.74×
Virginia71,7620.87×
Tennessee71,5471.06×
Missouri61,3281.13×
Arizona60,3870.88×
New Jersey58,3720.68×
Washington53,5910.79×
Colorado52,6020.99×
Iowa51,7311.86×
Alabama46,1860.98×
South Carolina44,9720.89×
Minnesota44,3430.92×
Kentucky43,7361.03×
Oregon41,3271.07×
Massachusetts40,2180.6×
Connecticut35,7981.06×
Maryland34,8800.6×
Nevada32,3480.99×
Oklahoma29,3370.78×
Louisiana24,0530.55×
Utah23,2940.77×
Kansas23,2410.87×
Nebraska17,4251.03×
Arkansas15,8400.57×
Idaho15,0370.89×
New Mexico14,5280.86×
Mississippi13,5120.49×
West Virginia12,2360.78×
Maine12,1801.01×
New Hampshire11,2950.85×
Hawaii6,9800.48×
Washington, District of Columbia6,5320.64×
Delaware6,1290.66×
Montana5,7620.62×
South Dakota5,7270.73×
Rhode Island5,1420.48×
North Dakota4,5570.66×
Vermont3,6720.62×
Alaska3,0760.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for IndyCar audience
BrandAffinityCategory
Max Verstappen17.32×Sports
Hand tool6.66×Home & Garden
Menards4.83×Home & Garden
AutoZone3.36×Cars & Mobility
Greg Biffle9.47×Sports
Used car3.82×Cars & Mobility
Freight transport3.48×Cars & Mobility
Machining5.85×Business & Career
U.S. state2.2×Travel & Leisure
Texas2.58×Travel & Leisure
Online shopping1.75×Shopping
General Motors4.1×Cars & Mobility
Televisions1.95×Technology & Electronics
Mass production4.84×Business & Career
Auto maintenance5.45×Cars & Mobility
Business1.66×Business & Career
Video games1.9×Games
Planned maintenance4.33×Business & Career
Fishing reel3.69×Sports
Light truck7.56×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by IndyCar audience
TraitClusterScore
PatriotismCONSERVATISM1.94
Family OrientationCONSERVATISM1.78
Need for SecurityCONSERVATISM1.48
Risk AppetiteTHRILL1.22
Price SensitivityPREMIUM1.18
ExtroversionTHRILL1.15

Worldwide distribution

Worldwide audience distribution share by country for IndyCar
CountryShare
United States51.6%
Poland7.6%
United Kingdom5.0%

See IndyCar audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does IndyCar have in United States?

IndyCar has an estimated audience of 3,375,381 people in United States, concentrated in Indiana and California.

What is the gender split and age of IndyCar fans?

25.9% of IndyCar fans are female, 74.1% are male, with an average age of 42.0 years.

Which brands do IndyCar fans like most?

IndyCar fans show strongest brand affinity for Max Verstappen (17.32×), Hand tool (6.66×), and Menards (4.83×) over the country average.

Where do IndyCar fans live in United States?

IndyCar fans in United States are most concentrated in Indiana (reach 371,662), California (reach 358,045), and Florida (reach 238,731). These three regions account for the largest share of the active audience.

What other brands do IndyCar fans also like?

Beyond IndyCar itself, the audience over-indexes on Hand tool (6.66×), Menards (4.83×), AutoZone (3.36×), and Greg Biffle (9.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for IndyCar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.