Rascasse Audience Intelligence

Chihuahua (state) Audience in United States

A data profile of the people who buy, follow and care about Chihuahua (state) in United States — modelled from more than twelve digital signal sources. Chihuahua (state) has an estimated audience of 3,081,489 people in United States.

#737among POI in United States#813in Travel & Leisure

The average Chihuahua (state) fan in United States is 41.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Volaris, The Loud House, Club América, with strongest over-indexing on Volaris (23.64× the country average).

Demographically, the Chihuahua (state) audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Family Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chihuahua (state) fan in United States is more female, around 41.8 years old, with strong Family Orientation tendencies and a notable affinity for Volaris.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chihuahua (state) profile in United States.

Audience size
3.1M
in United States
Gender
59.0%♀
41.0% male
Age
41.8
average years
Country rank
#10061
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chihuahua (state) fans

59.0% are female, 41.0% are male, average age 41.8.

Fig. 02

Gender split

59.0%
Female
41.0%
Male
Demographic split for Chihuahua (state) audience in United States
MetricValue
Female59.0%
Male41.0%
Average age41.8
Estimated audience size3,081,489
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Chihuahua (state) audience in United States
Age bracketShare%
16-1915%
20-2916%
30-3920%
40-4925%
50+25%
Fig. 04

Worldwide distribution

29.8%

of the worldwide Chihuahua (state) audience comes from United States.

Worldwide audience distribution share by country for Chihuahua (state)
CountryShare
Mexico32.5%
United States29.8%
Spain3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chihuahua (state) audience in United States is strongest.

Fig. 05

Top regions by affinity

Chihuahua (state) fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~30K1.65×
02Arizona~100K1.60×
03Texas~400K1.39×
04Alabama~60K1.29×
05Oklahoma~40K1.29×
06Nevada~40K1.21×
07Arkansas~30K1.21×
08California~400K1.13×
09Kentucky~40K1.13×
10West Virginia~20K1.13×
11Louisiana~40K1.11×
12Mississippi~30K1.10×
13Kansas~30K1.09×
14Alaska~7K1.09×
15Tennessee~70K1.08×
16Oregon~40K1.08×
17North Carolina~100K1.07×
18Washington~70K1.07×
19Idaho~20K1.07×
20Florida~200K1.04×
21Missouri~50K1.04×
22South Carolina~50K1.04×
23Georgia~100K1.03×
24Colorado~50K1.02×
25Indiana~60K0.99×
26Maryland~50K0.98×
27Utah~30K0.97×
28Nebraska~10K0.96×
29Virginia~70K0.94×
30Wyoming~4K0.94×
31Illinois~90K0.92×
32Iowa~20K0.92×
33Michigan~70K0.89×
34Ohio~80K0.88×
35Montana~8K0.88×
36South Dakota~6K0.88×
37North Dakota~6K0.88×
38Pennsylvania~90K0.86×
39Wisconsin~40K0.86×
40Hawaii~10K0.84×
41Connecticut~30K0.83×
42Minnesota~40K0.81×
43New Hampshire~10K0.81×
44Massachusetts~50K0.80×
45New York~100K0.79×
46Maine~9K0.79×
47New Jersey~60K0.78×
48Rhode Island~8K0.77×
49Delaware~6K0.76×
50Washington, District of Columbia~6K0.66×
Fig. 06

Affinity by region

Affinity by region — Chihuahua (state), United States
0.66×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chihuahua (state) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chihuahua (state) audience
#·InterestCategoryAffinity×
01The Loud HouseMovies & TV40.73×
02Halifax (United Kingdom bank)Business & Career28.04×
03Taco TimeFood & Beverages25.66×
04VolarisTravel & Leisure23.64×
05Midsomer MurdersMovies & TV22.61×
06Tigres UANLSports18.41×
07AcapulcoTravel & Leisure16.77×
08Club AméricaSports15.03×
09Cruz AzulSports11.96×
10Ricky MartinMusic & Radio9.25×
11CumbiaMusic & Radio8.99×
12MariachiMusic & Radio8.50×
13SnakePets & Animals7.99×
14Liga MXSports7.65×
15Buffalo Wild WingsFood & Beverages5.42×
16WingstopFood & Beverages5.29×
17Sustainable energyHome & Garden4.66×
18Taco BellFood & Beverages4.33×
19Chipotle Mexican GrillFood & Beverages3.71×
20MexicoTravel & Leisure3.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chihuahua (state) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chihuahua (state) audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.97×
SustainabilityBALANCE1.72×
SpiritualityBALANCE1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chihuahua (state) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.79×
DIY MentalityTHRILL0.91×
MindfulnessBALANCE0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chihuahua (state) have in United States?

Chihuahua (state) has an estimated audience of 3,081,489 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Chihuahua (state) fans?

59.0% of Chihuahua (state) fans are female, 41.0% are male, with an average age of 41.8 years.

03

Which brands do Chihuahua (state) fans like most?

Chihuahua (state) fans show strongest brand affinity for Volaris (23.64×), The Loud House (40.73×), and Club América (15.03×) over the country average.

04

Where do Chihuahua (state) fans live in United States?

Chihuahua (state) fans in United States are most concentrated in California (reach ~400K), Texas (reach ~400K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Chihuahua (state) fans also like?

Beyond Chihuahua (state) itself, the audience over-indexes on The Loud House (40.73×), Club América (15.03×), Wingstop (5.29×), and Taco Bell (4.33×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Chihuahua (state). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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