Chihuahua (state) Audience in United States

Chihuahua (state) logo

Chihuahua (state) has an estimated audience of 3,081,489 people in United States. 59.0% are female, 41.0% are male, average age 41.8. Top regions: California, Texas, Florida. Top brand affinities: Kendra Scott, Nationality, Home equity, Kemper Amps, Schenectady County, New York.

The average Chihuahua (state) fan in United States is 41.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kendra Scott, Nationality, Home equity, with strongest over-indexing on Kendra Scott (15.76× the country average). Demographically, the Chihuahua (state) audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Spirituality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Chihuahua (state) fans

Demographic split for Chihuahua (state) audience in United States
MetricValue
Female59.0%
Male41.0%
Average age41.8
Estimated audience size3,081,489

Audience persona

The typical Chihuahua (state) fan in United States is more female, around 41.8 years old, with strong Spirituality tendencies and a notable affinity for Kendra Scott.

Top regions in United States

Top regions ranked by reach for Chihuahua (state) in United States
RegionReachAffinity
California399,7561.18×
Texas387,2571.46×
Florida226,3121.08×
New York147,0760.85×
Arizona103,5851.65×
North Carolina102,9271.11×
Georgia100,1971.06×
Illinois99,6840.97×
Pennsylvania90,2930.87×
Ohio85,9180.91×
Michigan74,1370.92×
Virginia72,0560.96×
Washington68,5431.11×
Tennessee68,4211.11×
New Jersey62,3860.8×
Indiana56,9091.01×
Alabama55,1691.28×
Maryland53,4581.01×
Colorado52,6161.08×
Missouri52,4761.06×
Massachusetts50,2960.83×
South Carolina48,7391.05×
Oklahoma44,2301.29×
Louisiana44,1111.11×
Kentucky43,4701.13×
Wisconsin39,5580.85×
Oregon39,1921.11×
Nevada36,9951.24×
Minnesota36,4300.83×
Arkansas29,9701.18×
Utah27,1020.98×
Kansas26,9091.11×
Mississippi26,7911.06×
Connecticut25,8480.84×
New Mexico24,6281.59×
Iowa22,9380.9×
Idaho16,2731.05×
West Virginia15,5101.08×
Nebraska14,2880.92×
Hawaii11,1630.84×
New Hampshire9,2310.76×
Maine8,5510.77×
Rhode Island7,1810.73×
Montana7,0170.82×
Alaska6,6111×
Washington, District of Columbia6,1280.66×
Delaware5,9960.71×
South Dakota5,5980.79×
North Dakota4,9500.78×
Wyoming3,9940.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chihuahua (state) audience
BrandAffinityCategory
Kendra Scott15.76×Fashion & Accessoires
Nationality3.47×Politics & Society
Home equity2.61×Home & Garden
Kemper Amps35.59×Music & Radio
Schenectady County, New York32.95×Travel & Leisure
Progressive rock2.55×Music & Radio
Personality7.02×Business & Career
Homie16.54×Politics & Society
Jordan Fisher8.1×Movies & TV
Macha10.28×Food & Beverages
jordy nelson13.51×Sports
Panama2.63×Travel & Leisure
Home staging3.59×Home & Garden
Hog Hunting2.28×Sports
Nebraska Cornhuskers football2.39×Sports
Gett30.46×Cars & Mobility
Jesse Plemons1.88×Movies & TV
TeachHUB1.98×Business & Career
College of the Holy Cross7.14×Business & Career
Harvey Mudd College10.33×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chihuahua (state) audience
TraitClusterScore
SpiritualityBALANCE1.25
ExtroversionTHRILL1.21
Urban LifestyleOPEN1.12
Social Media UsageJOY1.12
Family OrientationCONSERVATISM1.09
Pet OwnershipJOY1.06

Worldwide distribution

Worldwide audience distribution share by country for Chihuahua (state)
CountryShare
Mexico32.7%
United States30.0%
Spain3.9%

See Chihuahua (state) audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Chihuahua (state) have in United States?

Chihuahua (state) has an estimated audience of 3,081,489 people in United States, concentrated in California and Texas.

What is the gender split and age of Chihuahua (state) fans?

59.0% of Chihuahua (state) fans are female, 41.0% are male, with an average age of 41.8 years.

Which brands do Chihuahua (state) fans like most?

Chihuahua (state) fans show strongest brand affinity for Kendra Scott (15.76×), Nationality (3.47×), and Home equity (2.61×) over the country average.

Where do Chihuahua (state) fans live in United States?

Chihuahua (state) fans in United States are most concentrated in California (reach 399,756), Texas (reach 387,257), and Florida (reach 226,312). These three regions account for the largest share of the active audience.

What other brands do Chihuahua (state) fans also like?

Beyond Chihuahua (state) itself, the audience over-indexes on Nationality (3.47×), Home equity (2.61×), Kemper Amps (35.59×), and Schenectady County, New York (32.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chihuahua (state). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.