Rascasse Audience Intelligence

Taco Time Target Market in United States

A data profile of the people who buy, follow and care about Taco Time in United States — modelled from more than twelve digital signal sources. Taco Time has an estimated audience of 1,348,993 people in United States.

#1958among Brand in United States#1119in Food & Beverages

The average Taco Time fan in United States is 34.9 years old, balanced, and lives primarily in Washington.

The audience is concentrated in Washington, Utah, Oregon.

Top brand affinities include Taco Bueno, Coca-Cola 600, Taco John's, with strongest over-indexing on Taco Bueno (81.15× the country average).

Demographically, the Taco Time audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Tradition, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Taco Time fan in United States is balanced, around 34.9 years old, with strong Tradition tendencies and a notable affinity for Taco Bueno.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Taco Time profile in United States.

Audience size
1.3M
in United States
Gender
52.8%♀
47.2% male
Age
34.9
average years
Country rank
#19181
Brand in United States
Fig. 01

Search interest · 12-month trend

+90%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Taco Time

52.8% are female, 47.2% are male, average age 34.9.

Fig. 02

Gender split

52.8%
Female
47.2%
Male
Demographic split for Taco Time audience in United States
MetricValue
Female52.8%
Male47.2%
Average age34.9
Estimated audience size1,348,993
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Taco Time audience in United States
Age bracketShare%
16-1930%
20-2922%
30-3920%
40-4918%
50+11%
Fig. 04

Worldwide distribution

71.4%

of the worldwide Taco Time audience comes from United States.

Worldwide audience distribution share by country for Taco Time
CountryShare
United States71.4%
Canada21.1%
France2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Taco Time audience in United States is strongest.

Fig. 05

Top regions by affinity

Taco Time customers by region in United States
#RegionReachAffinity×
01Washington~300K14.28×
02Utah~100K9.55×
03Idaho~50K8.26×
04Wyoming~9K5.42×
05Oregon~70K5.30×
06Montana~8K2.45×
07Alaska~2K0.73×
08Vermont~1K0.73×
09Rhode Island~3K0.70×
10New Hampshire~3K0.69×
11Delaware~2K0.68×
12Nevada~7K0.65×
13Maine~3K0.61×
14West Virginia~3K0.60×
15Mississippi~5K0.55×
16South Dakota~1K0.50×
17Washington, District of Columbia~2K0.45×
18South Carolina~7K0.40×
19Louisiana~6K0.39×
20Colorado~7K0.38×
21Connecticut~4K0.37×
22Nebraska~2K0.36×
23Hawaii~2K0.36×
24Alabama~6K0.34×
25Ohio~10K0.32×
26New Mexico~2K0.32×
27Kansas~3K0.31×
28New York~20K0.30×
29Oklahoma~4K0.29×
30Arkansas~3K0.29×
31Iowa~2K0.26×
32Wisconsin~4K0.25×
33Maryland~5K0.24×
34Kentucky~3K0.24×
35Arizona~5K0.22×
36Tennessee~5K0.21×
37Indiana~4K0.20×
38Missouri~4K0.20×
39Minnesota~3K0.20×
40Massachusetts~4K0.19×
41Michigan~5K0.17×
42Pennsylvania~6K0.15×
43Georgia~5K0.15×
44New Jersey~5K0.15×
45Virginia~4K0.15×
46California~20K0.14×
47Florida~10K0.14×
48North Carolina~5K0.14×
49Illinois~5K0.13×
50Texas~10K0.11×
Fig. 06

Affinity by region

Affinity by region — Taco Time, United States
0.11×1.00×14.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Taco Time audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Taco Time audience
#·InterestCategoryAffinity×
01Fabrizio CoronaMovies & TV167.28×
02Taco del MarFood & Beverages146.20×
03Coca-Cola 600Sports125.26×
04MALBAArts & Culture110.83×
05Wahoo's Fish TacoBusiness & Career104.62×
06Los HermanosMusic & Radio84.64×
07BlimpieFood & Beverages84.14×
08Taco BuenoFood & Beverages81.15×
09Laurel and HardyMovies & TV74.28×
10Taco John'sFood & Beverages42.04×
11Taco CabanaFood & Beverages26.75×
12Chihuahua (state)Travel & Leisure25.66×
13Cafe RioFood & Beverages23.77×
14El Pollo LocoFood & Beverages19.59×
15Schlotzsky'sFood & Beverages18.85×
16Del TacoFood & Beverages18.08×
17ZacatecasTravel & Leisure17.38×
18JollibeeFood & Beverages10.38×
19Taco BellFood & Beverages6.47×
20Chipotle Mexican GrillFood & Beverages5.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Taco Time audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Taco Time audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.47×
Convenience OrientationPREMIUM1.46×
Urban LifestyleOPEN1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Taco Time audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.89×
CreativityOPEN0.93×
Community OrientationOPEN0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Taco Time's target market in United States?

Taco Time's target market in United States covers an estimated 1,348,993 people, concentrated in Washington and Utah.

02

What is the gender split and age of Taco Time customers?

52.8% of the Taco Time audience are female, 47.2% are male, with an average age of 34.9 years.

03

Which brands do Taco Time fans like most?

Taco Time fans show strongest brand affinity for Taco Bueno (81.15×), Coca-Cola 600 (125.26×), and Taco John's (42.04×) over the country average.

04

Where do Taco Time fans live in United States?

Taco Time fans in United States are most concentrated in Washington (reach ~300K), Utah (reach ~100K), and Oregon (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Taco Time fans also like?

Beyond Taco Time itself, the audience over-indexes on Coca-Cola 600 (125.26×), Taco John's (42.04×), Taco del Mar (146.2×), and Wahoo's Fish Taco (104.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Taco Time audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Taco Time. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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