Taco Time Audience in United States

Taco Time logo

Taco Time has an estimated audience of 1,153,952 people in United States. 52.8% are female, 47.2% are male, average age 34.9. Top regions: Washington, Utah, Oregon. Top brand affinities: Taco Bueno, Taco John's, Coca-Cola 600, Taco del Mar, Wahoo's Fish Taco.

The average Taco Time fan in United States is 34.9 years old, balanced, and lives primarily in Washington. The audience is concentrated in Washington, Utah, Oregon. Top brand affinities include Taco Bueno, Taco John's, Coca-Cola 600, with strongest over-indexing on Taco Bueno (81.15× the country average). Demographically, the Taco Time audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Taco Time fans

Demographic split for Taco Time audience in United States
MetricValue
Female52.8%
Male47.2%
Average age34.9
Estimated audience size1,153,952

Audience persona

The typical Taco Time fan in United States is balanced, around 34.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Taco Bueno.

Top regions in United States

Top regions ranked by reach for Taco Time in United States
RegionReachAffinity
Washington325,67814.07×
Utah100,2409.7×
Oregon68,5695.18×
Idaho42,9857.43×
New York23,3310.36×
California21,1040.17×
Ohio12,1070.34×
Florida11,8590.15×
Texas11,2070.11×
Wyoming9,6285.63×
Colorado8,1010.45×
South Carolina7,4610.43×
Montana7,2362.26×
Nevada6,3800.57×
Arizona5,1570.22×
New Hampshire3,5680.78×
New Jersey3,3940.12×
North Carolina2,6920.08×
Illinois2,3430.06×
Virginia2,1250.08×
Georgia2,0000.06×
Kentucky1,6980.12×
Indiana1,6980.08×
Missouri1,5500.08×
Michigan1,5430.05×
Alaska1,4850.6×
Pennsylvania1,4770.04×
Tennessee1,4650.06×
Arkansas1,3950.15×
Iowa1,3450.14×
Massachusetts1,1590.05×
Minnesota1,1360.07×
Oklahoma9950.08×
Maryland9750.05×
Kansas9470.1×
Wisconsin9070.05×
New Mexico7430.13×
Alabama7030.04×
Hawaii6710.14×
Nebraska6400.11×
Louisiana5270.04×
Connecticut4900.04×
South Dakota3520.13×
Mississippi3360.04×
North Dakota2870.12×
Washington, District of Columbia2350.07×
West Virginia2180.04×
Maine1470.04×
Rhode Island1320.04×
Delaware1080.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Taco Time audience
BrandAffinityCategory
Taco Bueno81.15×Food & Beverages
Taco John's42.04×Food & Beverages
Coca-Cola 600125.26×Sports
Taco del Mar146.2×Food & Beverages
Wahoo's Fish Taco104.62×Business & Career
Blimpie84.14×Food & Beverages
Laurel and Hardy74.28×Movies & TV
Taco Bell6.47×Food & Beverages
El Pollo Loco19.59×Food & Beverages
Del Taco18.08×Food & Beverages
Los Hermanos84.64×Music & Radio
Chihuahua (state)25.66×Travel & Leisure
Taco Cabana26.75×Food & Beverages
Chipotle Mexican Grill5.76×Food & Beverages
Schlotzsky's18.85×Food & Beverages
Fabrizio Corona167.28×Movies & TV
Zacatecas17.38×Travel & Leisure
Jollibee10.38×Food & Beverages
Cafe Rio23.77×Food & Beverages
MALBA110.83×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Taco Time audience
TraitClusterScore
Luxury OrientationPREMIUM2.01
Risk AppetiteTHRILL1.65
Urban LifestyleOPEN1.64
IndulgenceJOY1.4
ExtroversionTHRILL1.23
Quality AwarenessPREMIUM1.21

Worldwide distribution

Worldwide audience distribution share by country for Taco Time
CountryShare
United States68.0%
Canada23.2%
France2.2%

See Taco Time audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Taco Time have in United States?

Taco Time has an estimated audience of 1,153,952 people in United States, concentrated in Washington and Utah.

What is the gender split and age of Taco Time fans?

52.8% of Taco Time fans are female, 47.2% are male, with an average age of 34.9 years.

Which brands do Taco Time fans like most?

Taco Time fans show strongest brand affinity for Taco Bueno (81.15×), Taco John's (42.04×), and Coca-Cola 600 (125.26×) over the country average.

Where do Taco Time fans live in United States?

Taco Time fans in United States are most concentrated in Washington (reach 325,678), Utah (reach 100,240), and Oregon (reach 68,569). These three regions account for the largest share of the active audience.

What other brands do Taco Time fans also like?

Beyond Taco Time itself, the audience over-indexes on Taco John's (42.04×), Coca-Cola 600 (125.26×), Taco del Mar (146.2×), and Wahoo's Fish Taco (104.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Taco Time. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.