Wahoo's Fish Taco Audience in United States

Wahoo's Fish Taco has an estimated audience of 301,906 people in United States. 48.1% are female, 51.9% are male, average age 39.4. Top brand affinities: Irrigation management, Macha, Justice, Rajkumar Hirani, Nebraska.
Top brand affinities include Irrigation management, Macha, Justice, with strongest over-indexing on Irrigation management (62.61× the country average). Demographically, the Wahoo's Fish Taco audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Luxury Orientation, Urban Lifestyle.
Category: Business & Career · Type: Brand
Demographics of Wahoo's Fish Taco fans
| Metric | Value |
|---|---|
| Female | 48.1% |
| Male | 51.9% |
| Average age | 39.4 |
| Estimated audience size | 301,906 |
Audience persona
The typical Wahoo's Fish Taco fan in United States is balanced, around 39.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Irrigation management.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Irrigation management | 62.61× | Home & Garden |
| Macha | 21.43× | Food & Beverages |
| Justice | 3.21× | Politics & Society |
| Rajkumar Hirani | 55.22× | Movies & TV |
| Nebraska | 2.84× | Travel & Leisure |
| Nationality | 2.06× | Politics & Society |
| Leif Erikson Day | 12.77× | Politics & Society |
| Magazine (band) | 4.33× | Music & Radio |
| Historic site | 2.8× | Arts & Culture |
| Corona (band) | 3.67× | Music & Radio |
| John Havlicek | 9.89× | Sports |
| edureka | 23.05× | Business & Career |
| Nebraska Cornhuskers football | 2.26× | Sports |
| JDSU | 1.81× | Business & Career |
| Goop | 3.15× | Internet & Social Media |
| Wikia | 1.93× | Internet & Social Media |
| Public speaking | 2.18× | Politics & Society |
| Keenan Allen | 3.58× | Sports |
| Kendra Scott | 1.54× | Fashion & Accessoires |
| Mathcore | 4.15× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.75 |
| Urban Lifestyle | OPEN | 2 |
| Indulgence | JOY | 1.86 |
| Risk Appetite | THRILL | 1.63 |
| Spirituality | BALANCE | 1.51 |
| Quality Awareness | PREMIUM | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 97.0% |
| Canada | 1.5% |
| Sweden | 0.4% |
See Wahoo's Fish Taco audiences in other countries
More Business & Career audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for Wahoo's Fish Taco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.