Rascasse Audience Intelligence

Wahoo's Fish Taco Target Market in United States

A data profile of the people who buy, follow and care about Wahoo's Fish Taco in United States — modelled from more than twelve digital signal sources. Wahoo's Fish Taco has an estimated audience of 308,560 people in United States.

#4930among Brand in United States#2945in Business & Career

The average Wahoo's Fish Taco fan in United States is 39.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Colorado, Nevada.

Top brand affinities include Taco Time, Seasons 52, Cafe Rio, with strongest over-indexing on Taco Time (104.62× the country average).

Demographically, the Wahoo's Fish Taco audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wahoo's Fish Taco fan in United States is balanced, around 39.4 years old, with strong Indulgence tendencies and a notable affinity for Taco Time.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wahoo's Fish Taco profile in United States.

Audience size
309K
in United States
Gender
48.1%♀
51.9% male
Age
39.4
average years
Country rank
#47648
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Wahoo's Fish Taco

48.1% are female, 51.9% are male, average age 39.4.

Fig. 02

Gender split

48.1%
Female
51.9%
Male
Demographic split for Wahoo's Fish Taco audience in United States
MetricValue
Female48.1%
Male51.9%
Average age39.4
Estimated audience size308,560
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Wahoo's Fish Taco audience in United States
Age bracketShare%
16-1921%
20-2917%
30-3919%
40-4922%
50+20%
Fig. 04

Worldwide distribution

97.0%

of the worldwide Wahoo's Fish Taco audience comes from United States.

Worldwide audience distribution share by country for Wahoo's Fish Taco
CountryShare
United States97.0%
Canada1.5%
Sweden0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wahoo's Fish Taco audience in United States is strongest.

Fig. 05

Top regions by affinity

Wahoo's Fish Taco customers by region in United States
#RegionReachAffinity×
01Nevada~60K19.83×
02Colorado~80K16.13×
03California~200K7.96×
04Texas~30K1.20×
05Alaska<1K0.93×
06West Virginia~1K0.92×
07Rhode Island<1K0.92×
08Vermont<1K0.92×
09Maine<1K0.91×
10Montana<1K0.91×
11Delaware<1K0.91×
12South Dakota<1K0.91×
13North Dakota<1K0.91×
14Alabama~4K0.90×
15Mississippi~2K0.90×
16Arkansas~2K0.90×
17New Hampshire~1K0.90×
18Connecticut~3K0.88×
19Washington, District of Columbia<1K0.88×
20Louisiana~3K0.87×
21Iowa~2K0.87×
22Kentucky~3K0.86×
23Wisconsin~4K0.85×
24Oklahoma~3K0.85×
25New Mexico~1K0.85×
26Nebraska~1K0.84×
27Indiana~4K0.82×
28Kansas~2K0.82×
29Idaho~1K0.81×
30South Carolina~4K0.80×
31Hawaii~1K0.80×
32Missouri~4K0.79×
33Maryland~4K0.78×
34Minnesota~3K0.78×
35Tennessee~5K0.76×
36Massachusetts~4K0.75×
37Michigan~6K0.72×
38Ohio~6K0.69×
39Oregon~2K0.69×
40Georgia~6K0.68×
41Utah~2K0.67×
42Pennsylvania~7K0.66×
43North Carolina~6K0.66×
44Virginia~5K0.62×
45Illinois~6K0.57×
46Washington~3K0.55×
47Arizona~3K0.54×
48New Jersey~4K0.49×
49New York~8K0.48×
50Florida~9K0.45×
Fig. 06

Affinity by region

Affinity by region — Wahoo's Fish Taco, United States
0.45×1.00×19.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wahoo's Fish Taco audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wahoo's Fish Taco audience
#·InterestCategoryAffinity×
01Taco TimeFood & Beverages104.62×
02Taco BuenoFood & Beverages60.28×
03Cafe RioFood & Beverages59.14×
04Seasons 52Food & Beverages51.68×
05Taco John'sFood & Beverages42.87×
06Kim Woo-binMovies & TV39.27×
07Domestic partnershipKids & Family39.23×
08Caso CerradoMovies & TV35.97×
09Fuzzy's Taco ShopShopping35.97×
10Torchy's TacosFood & Beverages20.00×
11Fazoli'sFood & Beverages17.76×
12Taco CabanaFood & Beverages17.59×
13Family FeudMovies & TV15.78×
14Chevrolet TahoeCars & Mobility14.57×
15Del TacoFood & Beverages12.27×
16El Pollo LocoFood & Beverages11.72×
17Chipotle Mexican GrillFood & Beverages9.89×
18Taco BellFood & Beverages8.29×
19Non-alcoholic beverageFood & Beverages5.29×
20TacoFood & Beverages4.43×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wahoo's Fish Taco audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wahoo's Fish Taco audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.16×
Urban LifestyleOPEN2.12×
Family OrientationCONSERVATISM1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wahoo's Fish Taco audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.75×
Early Adopter MentalityPOWER0.77×
Pet OwnershipJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Wahoo's Fish Taco's target market in United States?

Wahoo's Fish Taco's target market in United States covers an estimated 308,560 people, concentrated in California and Colorado.

02

What is the gender split and age of Wahoo's Fish Taco customers?

48.1% of the Wahoo's Fish Taco audience are female, 51.9% are male, with an average age of 39.4 years.

03

Which brands do Wahoo's Fish Taco fans like most?

Wahoo's Fish Taco fans show strongest brand affinity for Taco Time (104.62×), Seasons 52 (51.68×), and Cafe Rio (59.14×) over the country average.

04

Where do Wahoo's Fish Taco fans live in United States?

Wahoo's Fish Taco fans in United States are most concentrated in California (reach ~200K), Colorado (reach ~80K), and Nevada (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Wahoo's Fish Taco fans also like?

Beyond Wahoo's Fish Taco itself, the audience over-indexes on Seasons 52 (51.68×), Cafe Rio (59.14×), Taco John's (42.87×), and Taco Bell (8.29×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Wahoo's Fish Taco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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