Wahoo's Fish Taco Audience in United States

Wahoo's Fish Taco logo

Wahoo's Fish Taco has an estimated audience of 301,906 people in United States. 48.1% are female, 51.9% are male, average age 39.4. Top brand affinities: Irrigation management, Macha, Justice, Rajkumar Hirani, Nebraska.

Top brand affinities include Irrigation management, Macha, Justice, with strongest over-indexing on Irrigation management (62.61× the country average). Demographically, the Wahoo's Fish Taco audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Luxury Orientation, Urban Lifestyle.

Category: Business & Career · Type: Brand

Demographics of Wahoo's Fish Taco fans

Demographic split for Wahoo's Fish Taco audience in United States
MetricValue
Female48.1%
Male51.9%
Average age39.4
Estimated audience size301,906

Audience persona

The typical Wahoo's Fish Taco fan in United States is balanced, around 39.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Irrigation management.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wahoo's Fish Taco audience
BrandAffinityCategory
Irrigation management62.61×Home & Garden
Macha21.43×Food & Beverages
Justice3.21×Politics & Society
Rajkumar Hirani55.22×Movies & TV
Nebraska2.84×Travel & Leisure
Nationality2.06×Politics & Society
Leif Erikson Day12.77×Politics & Society
Magazine (band)4.33×Music & Radio
Historic site2.8×Arts & Culture
Corona (band)3.67×Music & Radio
John Havlicek9.89×Sports
edureka23.05×Business & Career
Nebraska Cornhuskers football2.26×Sports
JDSU1.81×Business & Career
Goop3.15×Internet & Social Media
Wikia1.93×Internet & Social Media
Public speaking2.18×Politics & Society
Keenan Allen3.58×Sports
Kendra Scott1.54×Fashion & Accessoires
Mathcore4.15×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wahoo's Fish Taco audience
TraitClusterScore
Luxury OrientationPREMIUM2.75
Urban LifestyleOPEN2
IndulgenceJOY1.86
Risk AppetiteTHRILL1.63
SpiritualityBALANCE1.51
Quality AwarenessPREMIUM1.47

Worldwide distribution

Worldwide audience distribution share by country for Wahoo's Fish Taco
CountryShare
United States97.0%
Canada1.5%
Sweden0.4%

See Wahoo's Fish Taco audiences in other countries

More Business & Career audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Wahoo's Fish Taco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.