Domestic partnership Audience in United States

Domestic partnership logo

Domestic partnership has an estimated audience of 1,371,956 people in United States. 50.0% are female, 50.0% are male, average age 40.0. Top regions: California, New York, Texas. Top brand affinities: Once Upon a Time in Mexico, Soulmate, Coca-Cola 600, Powerball, Taco John's.

The average Domestic partnership fan in United States is 40.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Once Upon a Time in Mexico, Soulmate, Coca-Cola 600, with strongest over-indexing on Once Upon a Time in Mexico (104.46× the country average). Demographically, the Domestic partnership audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Extroversion, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Domestic partnership fans

Demographic split for Domestic partnership audience in United States
MetricValue
Female50.0%
Male50.0%
Average age40.0
Estimated audience size1,371,956

Audience persona

The typical Domestic partnership fan in United States is balanced, around 40.0 years old, with strong Extroversion tendencies and a notable affinity for Once Upon a Time in Mexico.

Top regions in United States

Top regions ranked by reach for Domestic partnership in United States
RegionReachAffinity
California264,5181.75×
New York113,8071.48×
Texas102,3280.87×
Florida80,5050.87×
Illinois46,1191.01×
Pennsylvania42,6840.92×
Ohio42,3151×
Georgia40,8260.97×
North Carolina39,1680.95×
New Jersey37,0941.06×
Washington36,7341.33×
Michigan36,2001.01×
Virginia30,1380.9×
Massachusetts28,3681.05×
Arizona26,6060.95×
Tennessee26,0770.95×
Indiana25,8931.03×
Missouri22,4951.02×
Colorado21,9791.02×
Maryland21,8300.93×
Nevada21,3491.61×
Wisconsin20,2510.98×
Minnesota19,5761×
Oregon18,8791.2×
Kentucky18,0611.05×
Louisiana17,2550.98×
Alabama17,1980.9×
South Carolina16,8050.81×
Oklahoma14,9360.98×
Connecticut12,8660.93×
Iowa11,2260.99×
Arkansas10,5050.93×
Utah10,4150.85×
Kansas10,3730.96×
Mississippi9,9530.88×
Idaho6,3750.93×
Nebraska5,8810.85×
West Virginia5,8730.92×
New Mexico5,8510.85×
Hawaii5,4080.92×
Maine5,1821.05×
New Hampshire5,0720.94×
Rhode Island4,2420.97×
Washington, District of Columbia4,2271.03×
Montana3,5850.94×
Delaware3,1380.83×
Alaska3,1361.07×
South Dakota2,8530.9×
North Dakota2,7130.96×
Vermont2,3991×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Domestic partnership audience
BrandAffinityCategory
Once Upon a Time in Mexico104.46×Movies & TV
Soulmate12.45×Kids & Family
Coca-Cola 60052.79×Sports
Powerball3.39×Games
Taco John's16.39×Food & Beverages
Friendship2.79×Kids & Family
Tsingtao Brewery55.87×Food & Beverages
Interpersonal relationship3.47×Kids & Family
Wahoo's Fish Taco39.23×Business & Career
Taco Time19.57×Food & Beverages
Tim Gunn30.78×Movies & TV
Laurel and Hardy30.22×Movies & TV
Virtue2.82×Politics & Society
Fatherhood2.47×Kids & Family
Brujeria (band)34.69×Music & Radio
Chihuahua (state)11.36×Travel & Leisure
United States1.7×Travel & Leisure
MALBA71.25×Arts & Culture
Taco Bueno18.2×Food & Beverages
Comedy movies1.82×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Domestic partnership audience
TraitClusterScore
ExtroversionTHRILL1.37
Pet OwnershipJOY1.35
TravellingTHRILL1.27
Career OrientationPOWER1.27
SpiritualityBALANCE1.22
Social Media UsageJOY1.22

Worldwide distribution

Worldwide audience distribution share by country for Domestic partnership
CountryShare
United States34.9%
India11.9%
Spain5.8%

See Domestic partnership audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Domestic partnership have in United States?

Domestic partnership has an estimated audience of 1,371,956 people in United States, concentrated in California and New York.

What is the gender split and age of Domestic partnership fans?

50.0% of Domestic partnership fans are female, 50.0% are male, with an average age of 40.0 years.

Which brands do Domestic partnership fans like most?

Domestic partnership fans show strongest brand affinity for Once Upon a Time in Mexico (104.46×), Soulmate (12.45×), and Coca-Cola 600 (52.79×) over the country average.

Where do Domestic partnership fans live in United States?

Domestic partnership fans in United States are most concentrated in California (reach 264,518), New York (reach 113,807), and Texas (reach 102,328). These three regions account for the largest share of the active audience.

What other brands do Domestic partnership fans also like?

Beyond Domestic partnership itself, the audience over-indexes on Soulmate (12.45×), Coca-Cola 600 (52.79×), Powerball (3.39×), and Taco John's (16.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Domestic partnership. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.