Rascasse Audience Intelligence

Domestic partnership Audience in United States

A data profile of the people who buy, follow and care about Domestic partnership in United States — modelled from more than twelve digital signal sources. Domestic partnership has an estimated audience of 1,371,956 people in United States.

#7600among Topic in United States#375in Kids & Family

The average Domestic partnership fan in United States is 40.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Once Upon a Time in Mexico, Soulmate, Coca-Cola 600, with strongest over-indexing on Once Upon a Time in Mexico (104.46× the country average).

Demographically, the Domestic partnership audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Tradition, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Domestic partnership fan in United States is balanced, around 40.0 years old, with strong Tradition tendencies and a notable affinity for Once Upon a Time in Mexico.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Domestic partnership profile in United States.

Audience size
1.4M
in United States
Gender
50.0%♀
50.0% male
Age
40.0
average years
Country rank
#18962
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Domestic partnership fans

50.0% are female, 50.0% are male, average age 40.0.

Fig. 02

Gender split

50.0%
Female
50.0%
Male
Demographic split for Domestic partnership audience in United States
MetricValue
Female50.0%
Male50.0%
Average age40.0
Estimated audience size1,371,956
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Domestic partnership audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3918%
40-4919%
50+25%
Fig. 04

Worldwide distribution

34.8%

of the worldwide Domestic partnership audience comes from United States.

Worldwide audience distribution share by country for Domestic partnership
CountryShare
United States34.8%
India11.9%
Spain5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Domestic partnership audience in United States is strongest.

Fig. 05

Top regions by affinity

Domestic partnership fans by region: top regions in United States
#RegionReachAffinity×
01California~300K1.70×
02Nevada~20K1.70×
03New York~100K1.52×
04Washington~40K1.31×
05Oregon~20K1.31×
06Maine~6K1.14×
07Alaska~3K1.11×
08New Jersey~40K1.04×
09Vermont~3K1.04×
10Washington, District of Columbia~4K1.03×
11Kentucky~20K1.01×
12West Virginia~6K1.01×
13Iowa~10K1.00×
14Hawaii~6K1.00×
15North Dakota~3K1.00×
16Massachusetts~30K0.98×
17Missouri~20K0.98×
18Minnesota~20K0.98×
19Rhode Island~4K0.98×
20Indiana~20K0.97×
21Louisiana~20K0.97×
22Oklahoma~10K0.96×
23New Hampshire~5K0.96×
24Montana~4K0.96×
25Illinois~40K0.95×
26Arizona~30K0.95×
27Colorado~20K0.95×
28Arkansas~10K0.95×
29Mississippi~10K0.95×
30Kansas~10K0.95×
31Idaho~7K0.95×
32South Dakota~3K0.95×
33Ohio~40K0.94×
34Michigan~30K0.94×
35Wisconsin~20K0.94×
36Connecticut~10K0.94×
37Tennessee~30K0.93×
38New Mexico~6K0.93×
39Maryland~20K0.92×
40Georgia~40K0.91×
41Alabama~20K0.91×
42Pennsylvania~40K0.90×
43North Carolina~40K0.90×
44Delaware~3K0.89×
45Virginia~30K0.88×
46Nebraska~6K0.88×
47South Carolina~20K0.85×
48Florida~80K0.84×
49Utah~10K0.84×
50Texas~100K0.81×
Fig. 06

Affinity by region

Affinity by region — Domestic partnership, United States
0.81×1.00×1.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Domestic partnership audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Domestic partnership audience
#·InterestCategoryAffinity×
01Once Upon a Time in MexicoMovies & TV104.46×
02MALBAArts & Culture71.25×
03Tsingtao BreweryFood & Beverages55.87×
04Aşk-ı Memnu (TV series)Movies & TV55.51×
05Coca-Cola 600Sports52.79×
06Wahoo's Fish TacoBusiness & Career39.23×
07Brujeria (band)Music & Radio34.69×
08Tim GunnMovies & TV30.78×
09Laurel and HardyMovies & TV30.22×
10Taco TimeFood & Beverages19.57×
11Taco John'sFood & Beverages16.39×
12SoulmateKids & Family12.45×
13Chihuahua (state)Travel & Leisure11.36×
14Interpersonal relationshipKids & Family3.47×
15PowerballGames3.39×
16VirtuePolitics & Society2.82×
17FriendshipKids & Family2.79×
18FatherhoodKids & Family2.47×
19United StatesTravel & Leisure1.70×
20FIFA World Cup 2026Sports1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Domestic partnership audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Domestic partnership audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.00×
DIY MentalityTHRILL1.51×
Need for SecurityCONSERVATISM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Domestic partnership audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.94×
Healthy LifestyleBALANCE1.03×
Pet OwnershipJOY1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Domestic partnership have in United States?

Domestic partnership has an estimated audience of 1,371,956 people in United States, concentrated in California and New York.

02

What is the gender split and age of Domestic partnership fans?

50.0% of Domestic partnership fans are female, 50.0% are male, with an average age of 40.0 years.

03

Which brands do Domestic partnership fans like most?

Domestic partnership fans show strongest brand affinity for Once Upon a Time in Mexico (104.46×), Soulmate (12.45×), and Coca-Cola 600 (52.79×) over the country average.

04

Where do Domestic partnership fans live in United States?

Domestic partnership fans in United States are most concentrated in California (reach ~300K), New York (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Domestic partnership fans also like?

Beyond Domestic partnership itself, the audience over-indexes on Soulmate (12.45×), Coca-Cola 600 (52.79×), Powerball (3.39×), and Taco John's (16.39×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Domestic partnership audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Domestic partnership. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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