Rascasse Audience Intelligence

Once Upon a Time in Mexico Audience in United States

A data profile of the people who buy, follow and care about Once Upon a Time in Mexico in United States — modelled from more than twelve digital signal sources. Once Upon a Time in Mexico has an estimated audience of 316,720 people in United States.

#4214among Movie / TV Show / Series in United States#8534in Movies & TV

The average Once Upon a Time in Mexico fan in United States is 36.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Fannie Mae, Domestic partnership, Caso Cerrado, with strongest over-indexing on Fannie Mae (460.3× the country average).

Demographically, the Once Upon a Time in Mexico audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Once Upon a Time in Mexico fan in United States is balanced, around 36.5 years old, with strong Need for Security tendencies and a notable affinity for Fannie Mae.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Once Upon a Time in Mexico profile in United States.

Audience size
317K
in United States
Gender
54.9%♀
45.1% male
Age
36.5
average years
Country rank
#47004
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Once Upon a Time in Mexico viewers

54.9% are female, 45.1% are male, average age 36.5.

Fig. 02

Gender split

54.9%
Female
45.1%
Male
Demographic split for Once Upon a Time in Mexico audience in United States
MetricValue
Female54.9%
Male45.1%
Average age36.5
Estimated audience size316,720
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Once Upon a Time in Mexico audience in United States
Age bracketShare%
16-1931%
20-2916%
30-3918%
40-4920%
50+16%
Fig. 04

Worldwide distribution

48.7%

of the worldwide Once Upon a Time in Mexico audience comes from United States.

Worldwide audience distribution share by country for Once Upon a Time in Mexico
CountryShare
United States48.7%
United Kingdom6.3%
Mexico5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Once Upon a Time in Mexico audience in United States is strongest.

Fig. 05

Top regions by affinity

Once Upon a Time in Mexico fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~3K1.88×
02Arizona~10K1.58×
03Texas~40K1.42×
04California~50K1.40×
05Nevada~4K1.35×
06Oregon~5K1.34×
07Colorado~6K1.24×
08Oklahoma~4K1.22×
09Idaho~2K1.16×
10Alaska<1K1.15×
11Washington~7K1.14×
12Montana<1K1.13×
13Kansas~3K1.12×
14Utah~3K1.11×
15Arkansas~3K1.11×
16Wyoming<1K1.07×
17Nebraska~2K1.05×
18Missouri~5K1.04×
19Illinois~10K1.02×
20Kentucky~4K1.02×
21North Dakota<1K1.01×
22South Dakota<1K1.00×
23Tennessee~6K0.97×
24Indiana~5K0.96×
25Iowa~2K0.96×
26Alabama~4K0.94×
27Wisconsin~4K0.93×
28North Carolina~8K0.92×
29Louisiana~4K0.92×
30Mississippi~2K0.92×
31Michigan~7K0.89×
32West Virginia~1K0.89×
33Hawaii~1K0.89×
34South Carolina~4K0.88×
35Minnesota~4K0.88×
36Florida~20K0.87×
37Georgia~8K0.87×
38Ohio~8K0.85×
39Maine<1K0.85×
40Rhode Island<1K0.84×
41Virginia~6K0.83×
42Delaware<1K0.82×
43New Hampshire<1K0.81×
44Connecticut~2K0.80×
45Maryland~4K0.79×
46Pennsylvania~8K0.76×
47New York~10K0.75×
48Washington, District of Columbia<1K0.75×
49New Jersey~5K0.71×
50Massachusetts~4K0.70×
Fig. 06

Affinity by region

Affinity by region — Once Upon a Time in Mexico, United States
0.70×1.00×1.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Once Upon a Time in Mexico audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Once Upon a Time in Mexico audience
#·InterestCategoryAffinity×
01Fannie MaeBusiness & Career460.30×
02Domestic partnershipKids & Family104.46×
03Caso CerradoMovies & TV94.73×
04Taco BuenoFood & Beverages52.89×
05Chevrolet MalibuCars & Mobility51.59×
06Family FeudMovies & TV43.29×
07DreddMovies & TV41.19×
08Chevrolet TahoeCars & Mobility39.49×
09Michelle RodriguezMovies & TV35.79×
10SiaMusic & Radio33.93×
11CharmedMovies & TV20.87×
12Guy RitchieMovies & TV20.00×
13Torchy's TacosFood & Beverages17.52×
14Javier BardemMovies & TV15.32×
15Florida LotteryGames13.45×
16VuduInternet & Social Media11.04×
17Social media marketingBusiness & Career8.00×
18DrawingHome & Garden6.29×
19PowerballGames4.97×
20HappinessHealth3.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Once Upon a Time in Mexico audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Once Upon a Time in Mexico audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.24×
Family OrientationCONSERVATISM1.85×
PatriotismCONSERVATISM1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Once Upon a Time in Mexico audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.73×
Design AffinityPREMIUM0.73×
Pet OwnershipJOY0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Once Upon a Time in Mexico have in United States?

Once Upon a Time in Mexico has an estimated audience of 316,720 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Once Upon a Time in Mexico viewers?

54.9% of Once Upon a Time in Mexico fans are female, 45.1% are male, with an average age of 36.5 years.

03

Which brands do Once Upon a Time in Mexico fans like most?

Once Upon a Time in Mexico fans show strongest brand affinity for Fannie Mae (460.3×), Domestic partnership (104.46×), and Caso Cerrado (94.73×) over the country average.

04

Where do Once Upon a Time in Mexico fans live in United States?

Once Upon a Time in Mexico fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Once Upon a Time in Mexico fans also like?

Beyond Once Upon a Time in Mexico itself, the audience over-indexes on Domestic partnership (104.46×), Caso Cerrado (94.73×), Family Feud (43.29×), and Michelle Rodriguez (35.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Once Upon a Time in Mexico audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Once Upon a Time in Mexico. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →