Once Upon a Time in Mexico Audience in United States

Once Upon a Time in Mexico has an estimated audience of 295,520 people in United States. 54.9% are female, 45.1% are male, average age 36.5. Top regions: California, Texas, Florida. Top brand affinities: Caso Cerrado, Autism Awareness, Domestic partnership, Diabetes mellitus awareness, Family Feud.

The average Once Upon a Time in Mexico fan in United States is 36.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Caso Cerrado, Autism Awareness, Domestic partnership, with strongest over-indexing on Caso Cerrado (85.95× the country average). Demographically, the Once Upon a Time in Mexico audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Need for Security, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Once Upon a Time in Mexico fans

Demographic split for Once Upon a Time in Mexico audience in United States
MetricValue
Female54.9%
Male45.1%
Average age36.5
Estimated audience size295,520

Audience persona

The typical Once Upon a Time in Mexico fan in United States is balanced, around 36.5 years old, with strong Need for Security tendencies and a notable affinity for Caso Cerrado.

Top regions in United States

Top regions ranked by reach for Once Upon a Time in Mexico in United States
RegionReachAffinity
California47,0261.45×
Texas36,5851.44×
Florida17,8920.89×
New York12,7290.77×
Illinois10,4441.06×
Arizona9,7531.62×
North Carolina8,6750.98×
Georgia8,3820.92×
Ohio8,1630.9×
Pennsylvania7,7590.78×
Washington7,1941.21×
Michigan7,0400.91×
Virginia6,3050.88×
Colorado6,0781.3×
Tennessee5,8830.99×
Indiana5,4171×
Missouri5,0731.06×
New Jersey5,0510.67×
Oregon4,6491.37×
Wisconsin4,2050.95×
Oklahoma4,1221.26×
Massachusetts4,0940.7×
South Carolina4,0270.91×
Kentucky3,9271.06×
Nevada3,9071.37×
Maryland3,8790.76×
Minnesota3,7920.9×
Alabama3,7320.9×
Louisiana3,4090.89×
Utah2,9411.11×
New Mexico2,7871.88×
Arkansas2,6461.09×
Kansas2,5871.11×
Iowa2,3160.95×
Mississippi2,2070.91×
Connecticut2,1830.74×
Idaho1,8081.22×
Nebraska1,5341.04×
West Virginia1,1610.84×
Hawaii1,0340.81×
Montana9111.11×
New Hampshire8350.72×
Maine8150.77×
Rhode Island7520.8×
Alaska7161.13×
Washington, District of Columbia5920.67×
North Dakota5900.97×
South Dakota5870.86×
Delaware5270.65×
Wyoming4240.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Once Upon a Time in Mexico audience
BrandAffinityCategory
Caso Cerrado85.95×Movies & TV
Autism Awareness19.03×Health
Domestic partnership52.01×Kids & Family
Diabetes mellitus awareness12.48×Health
Family Feud24.43×Movies & TV
Fannie Mae52.62×Business & Career
Taco Bueno44.2×Food & Beverages
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Florida Lottery11.59×Games
Torchy's Tacos20×Food & Beverages
Chevrolet Tahoe25.72×Cars & Mobility
Income tax13.19×Business & Career
Sia23.01×Music & Radio
Guy Ritchie20×Movies & TV
Michelle Rodriguez21.85×Movies & TV
Chicano rap6.75×Music & Radio
Powerball4.06×Games
World of Coca-Cola55.33×Travel & Leisure
Charmed18.02×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Once Upon a Time in Mexico audience
TraitClusterScore
Need for SecurityCONSERVATISM1.62
Quality AwarenessPREMIUM1.56
Risk AppetiteTHRILL1.47
Family OrientationCONSERVATISM1.46
Career OrientationPOWER1.19
Urban LifestyleOPEN1.17

Worldwide distribution

Worldwide audience distribution share by country for Once Upon a Time in Mexico
CountryShare
United States49.5%
United Kingdom7.6%
Mexico5.7%

See Once Upon a Time in Mexico audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Once Upon a Time in Mexico have in United States?

Once Upon a Time in Mexico has an estimated audience of 295,520 people in United States, concentrated in California and Texas.

What is the gender split and age of Once Upon a Time in Mexico fans?

54.9% of Once Upon a Time in Mexico fans are female, 45.1% are male, with an average age of 36.5 years.

Which brands do Once Upon a Time in Mexico fans like most?

Once Upon a Time in Mexico fans show strongest brand affinity for Caso Cerrado (85.95×), Autism Awareness (19.03×), and Domestic partnership (52.01×) over the country average.

Where do Once Upon a Time in Mexico fans live in United States?

Once Upon a Time in Mexico fans in United States are most concentrated in California (reach 47,026), Texas (reach 36,585), and Florida (reach 17,892). These three regions account for the largest share of the active audience.

What other brands do Once Upon a Time in Mexico fans also like?

Beyond Once Upon a Time in Mexico itself, the audience over-indexes on Autism Awareness (19.03×), Domestic partnership (52.01×), Diabetes mellitus awareness (12.48×), and Family Feud (24.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Once Upon a Time in Mexico. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.