Once Upon a Time in Mexico Audience in United States

Once Upon a Time in Mexico logo

Once Upon a Time in Mexico has an estimated audience of 295,520 people in United States. 54.9% are female, 45.1% are male, average age 36.5. Top regions: California, Texas, Florida. Top brand affinities: Theocracy, Nationality, Kendra Scott, Head shaving, Maracaibo.

The average Once Upon a Time in Mexico fan in United States is 36.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Theocracy, Nationality, Kendra Scott, with strongest over-indexing on Theocracy (20× the country average). Demographically, the Once Upon a Time in Mexico audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Need for Security, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Once Upon a Time in Mexico fans

Demographic split for Once Upon a Time in Mexico audience in United States
MetricValue
Female54.9%
Male45.1%
Average age36.5
Estimated audience size295,520

Audience persona

The typical Once Upon a Time in Mexico fan in United States is balanced, around 36.5 years old, with strong Need for Security tendencies and a notable affinity for Theocracy.

Top regions in United States

Top regions ranked by reach for Once Upon a Time in Mexico in United States
RegionReachAffinity
California47,0261.45×
Texas36,5851.44×
Florida17,8920.89×
New York12,7290.77×
Illinois10,4441.06×
Arizona9,7531.62×
North Carolina8,6750.98×
Georgia8,3820.92×
Ohio8,1630.9×
Pennsylvania7,7590.78×
Washington7,1941.21×
Michigan7,0400.91×
Virginia6,3050.88×
Colorado6,0781.3×
Tennessee5,8830.99×
Indiana5,4171×
Missouri5,0731.06×
New Jersey5,0510.67×
Oregon4,6491.37×
Wisconsin4,2050.95×
Oklahoma4,1221.26×
Massachusetts4,0940.7×
South Carolina4,0270.91×
Kentucky3,9271.06×
Nevada3,9071.37×
Maryland3,8790.76×
Minnesota3,7920.9×
Alabama3,7320.9×
Louisiana3,4090.89×
Utah2,9411.11×
New Mexico2,7871.88×
Arkansas2,6461.09×
Kansas2,5871.11×
Iowa2,3160.95×
Mississippi2,2070.91×
Connecticut2,1830.74×
Idaho1,8081.22×
Nebraska1,5341.04×
West Virginia1,1610.84×
Hawaii1,0340.81×
Montana9111.11×
New Hampshire8350.72×
Maine8150.77×
Rhode Island7520.8×
Alaska7161.13×
Washington, District of Columbia5920.67×
North Dakota5900.97×
South Dakota5870.86×
Delaware5270.65×
Wyoming4240.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Once Upon a Time in Mexico audience
BrandAffinityCategory
Theocracy20×Music & Radio
Nationality1.74×Politics & Society
Kendra Scott2.2×Fashion & Accessoires
Head shaving16.43×Beauty & Wellness
Maracaibo7.39×Travel & Leisure
Hamden, Connecticut11.47×Travel & Leisure
Corona (band)3.13×Music & Radio
TeachHUB2.07×Business & Career
Lindy Hop5.17×Music & Radio
Hog Hunting1.76×Sports
MK2.13×Music & Radio
Governor of Michigan3.3×Politics & Society
Life of Pi4.24×Movies & TV
Jordan Fisher3.55×Movies & TV
Home staging2.15×Home & Garden
Leverage (TV series)2.6×Movies & TV
Israeli cuisine3.63×Food & Beverages
Personalised Gifts1.69×Home & Garden
Vocal harmony1.61×Music & Radio
Elsword5.69×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Once Upon a Time in Mexico audience
TraitClusterScore
Need for SecurityCONSERVATISM1.62
Quality AwarenessPREMIUM1.56
Risk AppetiteTHRILL1.47
Family OrientationCONSERVATISM1.46
Career OrientationPOWER1.19
Urban LifestyleOPEN1.17

Worldwide distribution

Worldwide audience distribution share by country for Once Upon a Time in Mexico
CountryShare
United States49.5%
United Kingdom7.6%
Mexico5.7%

See Once Upon a Time in Mexico audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Once Upon a Time in Mexico have in United States?

Once Upon a Time in Mexico has an estimated audience of 295,520 people in United States, concentrated in California and Texas.

What is the gender split and age of Once Upon a Time in Mexico fans?

54.9% of Once Upon a Time in Mexico fans are female, 45.1% are male, with an average age of 36.5 years.

Which brands do Once Upon a Time in Mexico fans like most?

Once Upon a Time in Mexico fans show strongest brand affinity for Theocracy (20×), Nationality (1.74×), and Kendra Scott (2.2×) over the country average.

Where do Once Upon a Time in Mexico fans live in United States?

Once Upon a Time in Mexico fans in United States are most concentrated in California (reach 47,026), Texas (reach 36,585), and Florida (reach 17,892). These three regions account for the largest share of the active audience.

What other brands do Once Upon a Time in Mexico fans also like?

Beyond Once Upon a Time in Mexico itself, the audience over-indexes on Nationality (1.74×), Kendra Scott (2.2×), Head shaving (16.43×), and Maracaibo (7.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Once Upon a Time in Mexico. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.