Fannie Mae Audience in United States

Fannie Mae logo

Fannie Mae has an estimated audience of 899,317 people in United States. 57.2% are female, 42.8% are male, average age 45.6. Top regions: Texas, Virginia, California. Top brand affinities: Once Upon a Time in Mexico, Stade Français, Key Food, Peter Thiel, Google News.

The average Fannie Mae fan in United States is 45.6 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Virginia, California. Top brand affinities include Once Upon a Time in Mexico, Stade Français, Key Food, with strongest over-indexing on Once Upon a Time in Mexico (460.3× the country average). Demographically, the Fannie Mae audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Fannie Mae fans

Demographic split for Fannie Mae audience in United States
MetricValue
Female57.2%
Male42.8%
Average age45.6
Estimated audience size899,317

Audience persona

The typical Fannie Mae fan in United States is more female, around 45.6 years old, with strong Risk Appetite tendencies and a notable affinity for Once Upon a Time in Mexico.

Top regions in United States

Top regions ranked by reach for Fannie Mae in United States
RegionReachAffinity
Texas87,4521.13×
Virginia80,9203.69×
California80,7740.82×
New York58,9451.17×
Florida56,9890.94×
Illinois49,1561.64×
Maryland39,0892.53×
Georgia27,0610.98×
Michigan26,3851.12×
Pennsylvania26,0680.86×
North Carolina24,8890.92×
Ohio23,8350.86×
New Jersey23,2931.02×
Massachusetts18,5331.05×
Washington, District of Columbia15,3065.66×
Indiana15,0100.91×
Washington14,8320.82×
Tennessee13,7290.76×
Arizona13,6370.74×
Missouri13,0410.9×
Wisconsin12,1780.9×
Colorado11,6050.82×
Minnesota11,1840.87×
South Carolina10,7460.79×
Alabama8,8700.71×
Louisiana8,1490.7×
Connecticut7,8550.87×
Oregon7,4190.72×
Kentucky7,0520.63×
Iowa6,2920.85×
Oklahoma6,2740.63×
Utah5,9840.74×
Nevada5,7770.66×
Mississippi5,1290.69×
Kansas4,9920.7×
Arkansas4,9040.66×
Nebraska3,6050.8×
Idaho3,1380.7×
New Hampshire2,9560.83×
West Virginia2,7970.67×
Delaware2,6121.05×
Hawaii2,5260.65×
Rhode Island2,3320.81×
New Mexico2,2630.5×
Maine2,1090.65×
Montana1,5900.64×
South Dakota1,3680.66×
Vermont1,2560.8×
North Dakota1,2110.66×
Alaska1,1120.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fannie Mae audience
BrandAffinityCategory
Once Upon a Time in Mexico460.3×Movies & TV
Stade Français620.22×Sports
Key Food84.11×Shopping
Peter Thiel51.24×Business & Career
Google News20×News
Peter Bogdanovich144.17×Movies & TV
Vera Farmiga52.32×Movies & TV
Smashwords157.48×Literature
Porter Airlines102.03×Travel & Leisure
Citi Trends40.36×Shopping
KeyBank32.15×Business & Career
Fifth Third Bank27.49×Business & Career
Hess Corporation120.12×Home & Garden
Asurion45.06×Business & Career
The UPS Store7.9×Shopping
Abt Electronics74.7×Shopping
Aeroplan86.34×Travel & Leisure
Boscov's23.08×Fashion & Accessoires
Hotel Rwanda63.19×Movies & TV
Umami Burger120.76×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fannie Mae audience
TraitClusterScore
Risk AppetiteTHRILL2.48
Career OrientationPOWER2.28
Luxury OrientationPREMIUM1.93
Need for SecurityCONSERVATISM1.83
Price SensitivityPREMIUM1.59
Quality AwarenessPREMIUM1.53

Worldwide distribution

Worldwide audience distribution share by country for Fannie Mae
CountryShare
United States58.4%
Germany8.2%
Japan7.8%

See Fannie Mae audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Fannie Mae have in United States?

Fannie Mae has an estimated audience of 899,317 people in United States, concentrated in Texas and Virginia.

What is the gender split and age of Fannie Mae fans?

57.2% of Fannie Mae fans are female, 42.8% are male, with an average age of 45.6 years.

Which brands do Fannie Mae fans like most?

Fannie Mae fans show strongest brand affinity for Once Upon a Time in Mexico (460.3×), Stade Français (620.22×), and Key Food (84.11×) over the country average.

Where do Fannie Mae fans live in United States?

Fannie Mae fans in United States are most concentrated in Texas (reach 87,452), Virginia (reach 80,920), and California (reach 80,774). These three regions account for the largest share of the active audience.

What other brands do Fannie Mae fans also like?

Beyond Fannie Mae itself, the audience over-indexes on Stade Français (620.22×), Key Food (84.11×), Peter Thiel (51.24×), and Google News (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fannie Mae. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.