Rascasse Audience Intelligence

Fannie Mae Target Market in United States

A data profile of the people who buy, follow and care about Fannie Mae in United States — modelled from more than twelve digital signal sources. Fannie Mae has an estimated audience of 835,324 people in United States.

#2730among Brand in United States#1697in Business & Career

The average Fannie Mae fan in United States is 45.6 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Virginia, California.

Top brand affinities include Once Upon a Time in Mexico, Peter Thiel, Stade Français, with strongest over-indexing on Once Upon a Time in Mexico (460.3× the country average).

Demographically, the Fannie Mae audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Career Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fannie Mae fan in United States is more female, around 45.6 years old, with strong Career Orientation tendencies and a notable affinity for Once Upon a Time in Mexico.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fannie Mae profile in United States.

Audience size
835K
in United States
Gender
57.2%♀
42.8% male
Age
45.6
average years
Country rank
#26674
Brand in United States
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Fannie Mae

57.2% are female, 42.8% are male, average age 45.6.

Fig. 02

Gender split

57.2%
Female
42.8%
Male
Demographic split for Fannie Mae audience in United States
MetricValue
Female57.2%
Male42.8%
Average age45.6
Estimated audience size835,324
Fig. 03

Age distribution

Ø 45.6
average years
Age distribution of the Fannie Mae audience in United States
Age bracketShare%
16-198%
20-2914%
30-3918%
40-4924%
50+36%
Fig. 04

Worldwide distribution

56.3%

of the worldwide Fannie Mae audience comes from United States.

Worldwide audience distribution share by country for Fannie Mae
CountryShare
United States56.3%
Japan8.2%
Germany8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fannie Mae audience in United States is strongest.

Fig. 05

Top regions by affinity

Fannie Mae customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K6.63×
02Virginia~80K3.58×
03Maryland~40K2.56×
04Illinois~50K1.50×
05Texas~100K1.25×
06New York~50K1.05×
07Michigan~20K1.05×
08Delaware~2K0.98×
09Massachusetts~20K0.95×
10Georgia~30K0.94×
11New Jersey~20K0.94×
12Wisconsin~10K0.92×
13Alabama~10K0.92×
14Indiana~10K0.91×
15Florida~50K0.89×
16North Carolina~20K0.88×
17Missouri~10K0.87×
18Connecticut~8K0.85×
19Iowa~6K0.85×
20New Hampshire~3K0.84×
21Rhode Island~2K0.84×
22Vermont~1K0.84×
23Ohio~20K0.82×
24Minnesota~10K0.82×
25Pennsylvania~20K0.81×
26South Carolina~10K0.81×
27Nebraska~4K0.81×
28Colorado~10K0.77×
29California~70K0.76×
30Washington~10K0.76×
31Tennessee~10K0.76×
32Oregon~8K0.75×
33Mississippi~6K0.75×
34Idaho~3K0.75×
35North Dakota~1K0.75×
36Utah~6K0.74×
37Kansas~5K0.74×
38West Virginia~3K0.74×
39Montana~2K0.73×
40South Dakota~2K0.73×
41Alaska~1K0.73×
42Arizona~10K0.72×
43Maine~2K0.72×
44Arkansas~5K0.71×
45Nevada~6K0.70×
46Louisiana~8K0.69×
47Hawaii~3K0.69×
48Oklahoma~7K0.66×
49Kentucky~7K0.65×
50New Mexico~3K0.58×
Fig. 06

Affinity by region

Affinity by region — Fannie Mae, United States
0.58×1.00×6.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fannie Mae audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fannie Mae audience
#·InterestCategoryAffinity×
01Stade FrançaisSports620.22×
02Once Upon a Time in MexicoMovies & TV460.30×
03SmashwordsLiterature157.48×
04Peter BogdanovichMovies & TV144.17×
05Hess CorporationHome & Garden120.12×
06Porter AirlinesTravel & Leisure102.03×
07AeroplanTravel & Leisure86.34×
08Key FoodShopping84.11×
09Abt ElectronicsShopping74.70×
10Hotel RwandaMovies & TV63.19×
11Fazoli'sFood & Beverages61.23×
12Vera FarmigaMovies & TV52.32×
13Peter ThielBusiness & Career51.24×
14AsurionBusiness & Career45.06×
15Citi TrendsShopping40.36×
16KeyBankBusiness & Career32.15×
17Fifth Third BankBusiness & Career27.49×
18Boscov'sFashion & Accessoires23.08×
19Google NewsNews20.00×
20The UPS StoreShopping7.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fannie Mae audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fannie Mae audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.48×
SpiritualityBALANCE1.84×
Quality AwarenessPREMIUM1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fannie Mae audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.08×
Luxury OrientationPREMIUM1.11×
ExtroversionTHRILL1.15×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Fannie Mae's target market in United States?

Fannie Mae's target market in United States covers an estimated 835,324 people, concentrated in Texas and Virginia.

02

What is the gender split and age of Fannie Mae customers?

57.2% of the Fannie Mae audience are female, 42.8% are male, with an average age of 45.6 years.

03

Which brands do Fannie Mae fans like most?

Fannie Mae fans show strongest brand affinity for Once Upon a Time in Mexico (460.3×), Peter Thiel (51.24×), and Stade Français (620.22×) over the country average.

04

Where do Fannie Mae fans live in United States?

Fannie Mae fans in United States are most concentrated in Texas (reach ~100K), Virginia (reach ~80K), and California (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Fannie Mae fans also like?

Beyond Fannie Mae itself, the audience over-indexes on Peter Thiel (51.24×), Stade Français (620.22×), Key Food (84.11×), and Google News (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Fannie Mae audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fannie Mae. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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