Hess Corporation Audience in United States
Hess Corporation has an estimated audience of 280,225 people in United States. 49.5% are female, 50.5% are male, average age 45.9. Top brand affinities: Key Food, Capital One, Speedway LLC, Google Maps, P. C. Richard & Son.
Top brand affinities include Key Food, Capital One, Speedway LLC, with strongest over-indexing on Key Food (114.39× the country average). Demographically, the Hess Corporation audience skews balanced with an average age of 45.9, and over-indexes on personality traits such as Price Sensitivity, Indulgence.
Category: Home & Garden · Type: Brand · Subtype: Energy
Demographics of Hess Corporation fans
| Metric | Value |
|---|---|
| Female | 49.5% |
| Male | 50.5% |
| Average age | 45.9 |
| Estimated audience size | 280,225 |
Audience persona
The typical Hess Corporation fan in United States is balanced, around 45.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Key Food.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Key Food | 114.39× | Shopping |
| Capital One | 19.98× | Business & Career |
| Speedway LLC | 28.31× | Food & Beverages |
| Google Maps | 9.82× | Internet & Social Media |
| P. C. Richard & Son | 79.95× | Shopping |
| Circle K | 14.09× | Shopping |
| CarGurus | 11.5× | Cars & Mobility |
| Aaron Rodgers | 12.53× | Sports |
| Rupert Murdoch | 43.77× | Business & Career |
| Pretzel | 23.27× | Food & Beverages |
| MetLife | 29.33× | Business & Career |
| AccuWeather | 10.33× | Home & Garden |
| Party City | 18.26× | Kids & Family |
| Fannie Mae | 51.71× | Business & Career |
| Enterprise Rent-A-Car | 9.18× | Cars & Mobility |
| Indeed.com | 6.18× | Business & Career |
| PSV Eindhoven | 53.61× | Sports |
| Aeroplan | 76× | Travel & Leisure |
| Bruce Willis | 9.41× | Movies & TV |
| Khan Academy | 10.71× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.44 |
| Indulgence | JOY | 1.42 |
| DIY Mentality | THRILL | 1.4 |
| Community Orientation | OPEN | 1.36 |
| Luxury Orientation | PREMIUM | 1.34 |
| Career Orientation | POWER | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 68.7% |
| France | 15.9% |
| Germany | 5.6% |
See Hess Corporation audiences in other countries
More Energy audiences in United States
- Chevron Corporation (14,847,539)
- Xcel Energy (3,663,937)
- Atmos Energy (2,218,394)
- OVO (1,377,259)
- DTE Energy (908,705)
How to read this data
Audience size is the estimated number of people in United States who actively search for Hess Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.