Hess Corporation Audience in United States
Hess Corporation has an estimated audience of 280,225 people in United States. 49.5% are female, 50.5% are male, average age 45.9. Top brand affinities: Lulu 黃路梓茵, Morphine (band), Lindy Hop, Alaska, Jesse Plemons.
Top brand affinities include Lulu 黃路梓茵, Morphine (band), Lindy Hop, with strongest over-indexing on Lulu 黃路梓茵 (20× the country average). Demographically, the Hess Corporation audience skews balanced with an average age of 45.9, and over-indexes on personality traits such as Price Sensitivity, Indulgence.
Category: Home & Garden · Type: Brand · Subtype: Energy
Demographics of Hess Corporation fans
| Metric | Value |
|---|---|
| Female | 49.5% |
| Male | 50.5% |
| Average age | 45.9 |
| Estimated audience size | 280,225 |
Audience persona
The typical Hess Corporation fan in United States is balanced, around 45.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Lulu 黃路梓茵.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lulu 黃路梓茵 | 20× | Movies & TV |
| Morphine (band) | 20× | Music & Radio |
| Lindy Hop | 20× | Music & Radio |
| Alaska | 2.77× | Travel & Leisure |
| Jesse Plemons | 4.88× | Movies & TV |
| Goop | 7.44× | Internet & Social Media |
| Wok | 8.87× | Food & Beverages |
| Governor of Michigan | 9.81× | Politics & Society |
| Mangaka | 5.4× | Literature |
| Kikar HaShabbat | 20.64× | News |
| Cherish (group) | 12.25× | Music & Radio |
| Pillow | 2.24× | Home & Garden |
| headspace | 9.56× | Health |
| Google Analytics | 4.97× | Internet & Social Media |
| Minnesota | 1.72× | Travel & Leisure |
| Hipster | 8.78× | Politics & Society |
| Nebraska Cornhuskers football | 3.24× | Sports |
| Jingoism | 1.63× | Politics & Society |
| Unique Gifts | 1.68× | Shopping |
| Nationality | 1.5× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.44 |
| Indulgence | JOY | 1.42 |
| DIY Mentality | THRILL | 1.4 |
| Community Orientation | OPEN | 1.36 |
| Luxury Orientation | PREMIUM | 1.34 |
| Career Orientation | POWER | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 68.7% |
| France | 15.9% |
| Germany | 5.6% |
See Hess Corporation audiences in other countries
More Energy audiences in United States
- Chevron Corporation (14,847,539)
- Xcel Energy (3,663,937)
- Atmos Energy (2,218,394)
- OVO (1,377,259)
- DTE Energy (908,705)
How to read this data
Audience size is the estimated number of people in United States who actively search for Hess Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.