Rascasse Audience Intelligence

Hess Corporation Target Market in United States

A data profile of the people who buy, follow and care about Hess Corporation in United States — modelled from more than twelve digital signal sources. Hess Corporation has an estimated audience of 278,845 people in United States.

#11among Energy in United States#5209among Brand in United States#1719in Home & Garden

The average Hess Corporation fan in United States is 45.9 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, Texas, Florida.

Top brand affinities include Key Food, Fannie Mae, Abt Electronics, with strongest over-indexing on Key Food (151.24× the country average).

Demographically, the Hess Corporation audience skews balanced with an average age of 45.9, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hess Corporation fan in United States is balanced, around 45.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Key Food.

Category: Home & Garden · Type: Brand · Subtype: Energy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hess Corporation profile in United States.

Audience size
279K
in United States
Gender
49.5%♀
50.5% male
Age
45.9
average years
Country rank
#50169
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Hess Corporation

49.5% are female, 50.5% are male, average age 45.9.

Fig. 02

Gender split

49.5%
Female
50.5%
Male
Demographic split for Hess Corporation audience in United States
MetricValue
Female49.5%
Male50.5%
Average age45.9
Estimated audience size278,845
Fig. 03

Age distribution

Ø 45.9
average years
Age distribution of the Hess Corporation audience in United States
Age bracketShare%
16-1910%
20-2912%
30-3916%
40-4921%
50+40%
Fig. 04

Worldwide distribution

65.1%

of the worldwide Hess Corporation audience comes from United States.

Worldwide audience distribution share by country for Hess Corporation
CountryShare
United States65.1%
France15.0%
Germany10.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hess Corporation audience in United States is strongest.

Fig. 05

Top regions by affinity

Hess Corporation customers by region in United States
#RegionReachAffinity×
01North Dakota~3K4.97×
02New Jersey~10K2.05×
03New York~30K1.98×
04Pennsylvania~20K1.74×
05Connecticut~4K1.48×
06Oklahoma~4K1.37×
07Arkansas~3K1.28×
08Texas~30K1.26×
09Delaware<1K1.26×
10Florida~20K1.14×
11Massachusetts~6K1.14×
12Maryland~5K1.13×
13Alaska<1K1.09×
14Vermont<1K1.08×
15New Hampshire~1K1.07×
16South Carolina~4K1.04×
17Washington, District of Columbia<1K1.04×
18Rhode Island<1K1.00×
19Maine<1K0.97×
20Louisiana~3K0.96×
21Montana<1K0.94×
22West Virginia~1K0.91×
23Virginia~6K0.90×
24Kansas~2K0.89×
25South Dakota<1K0.88×
26North Carolina~7K0.84×
27Hawaii<1K0.82×
28Idaho~1K0.81×
29Mississippi~2K0.80×
30Colorado~3K0.79×
31Minnesota~3K0.79×
32New Mexico~1K0.78×
33Georgia~7K0.77×
34Nebraska~1K0.77×
35Kentucky~3K0.74×
36Ohio~6K0.72×
37Oregon~2K0.72×
38Utah~2K0.72×
39Iowa~2K0.72×
40Washington~4K0.71×
41Tennessee~4K0.71×
42Alabama~3K0.71×
43Indiana~4K0.69×
44Missouri~3K0.69×
45Wisconsin~3K0.66×
46Nevada~2K0.66×
47Illinois~6K0.65×
48Michigan~5K0.64×
49Arizona~4K0.63×
50California~20K0.60×
Fig. 06

Affinity by region

Affinity by region — Hess Corporation, United States
0.60×1.00×4.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hess Corporation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hess Corporation audience
#·InterestCategoryAffinity×
01Key FoodShopping151.24×
02Abt ElectronicsShopping128.33×
03Fannie MaeBusiness & Career120.12×
04P. C. Richard & SonShopping85.72×
05RackspaceTechnology & Electronics84.78×
06AsurionBusiness & Career63.28×
07AeroplanTravel & Leisure49.86×
08Rockwell AutomationBusiness & Career49.16×
09WellCareHealth40.70×
10Trend MicroTechnology & Electronics35.91×
11RingCentralTechnology & Electronics31.66×
12Rupert MurdochBusiness & Career28.87×
13RubbermaidHome & Garden27.69×
14Speedway LLCFood & Beverages21.09×
15Vera FarmigaMovies & TV20.00×
16Party CityKids & Family13.15×
17Seattle MarinersSports9.42×
18The Weather ChannelMovies & TV8.86×
19QVCMovies & TV7.78×
20Weather forecastingHome & Garden7.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hess Corporation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hess Corporation audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.20×
Price SensitivityPREMIUM2.07×
PatriotismCONSERVATISM1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hess Corporation audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.71×
Design AffinityPREMIUM0.71×
Pet OwnershipJOY0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Hess Corporation's target market in United States?

Hess Corporation's target market in United States covers an estimated 278,845 people, concentrated in New York and Texas.

02

What is the gender split and age of Hess Corporation customers?

49.5% of the Hess Corporation audience are female, 50.5% are male, with an average age of 45.9 years.

03

Which brands do Hess Corporation fans like most?

Hess Corporation fans show strongest brand affinity for Key Food (151.24×), Fannie Mae (120.12×), and Abt Electronics (128.33×) over the country average.

04

Where do Hess Corporation fans live in United States?

Hess Corporation fans in United States are most concentrated in New York (reach ~30K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Hess Corporation fans also like?

Beyond Hess Corporation itself, the audience over-indexes on Fannie Mae (120.12×), Abt Electronics (128.33×), Asurion (63.28×), and Speedway LLC (21.09×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Energy audiences in United States

See Hess Corporation audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hess Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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