DTE Energy Audience in United States

DTE Energy logo

DTE Energy has an estimated audience of 908,704 people in United States. 50.1% are female, 49.9% are male, average age 43.4. Top regions: Michigan, Ohio, Florida. Top brand affinities: Laguna (province), JTV (Indonesia), Elsword, Minnesota, Zoo Tycoon (series).

The average DTE Energy fan in United States is 43.4 years old, balanced, and lives primarily in Michigan. The audience is concentrated in Michigan, Ohio, Florida. Top brand affinities include Laguna (province), JTV (Indonesia), Elsword, with strongest over-indexing on Laguna (province) (22.14× the country average). Demographically, the DTE Energy audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Sustainability, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Energy

Demographics of DTE Energy fans

Demographic split for DTE Energy audience in United States
MetricValue
Female50.1%
Male49.9%
Average age43.4
Estimated audience size908,704

Audience persona

The typical DTE Energy fan in United States is balanced, around 43.4 years old, with strong Sustainability tendencies and a notable affinity for Laguna (province).

Top regions in United States

Top regions ranked by reach for DTE Energy in United States
RegionReachAffinity
Michigan681,52844.91×
Ohio10,6340.38×
Florida10,2790.17×
Texas9,2020.12×
California9,0410.09×
Illinois8,7060.29×
New York8,1340.16×
Georgia4,5200.16×
Virginia4,0520.18×
Indiana3,9510.24×
Pennsylvania3,6770.12×
North Carolina3,5810.13×
Tennessee2,8880.16×
Wisconsin2,1510.16×
Arizona2,1130.11×
New Jersey2,0890.09×
Colorado1,9430.14×
Massachusetts1,9400.11×
Kentucky1,9290.17×
Maryland1,8150.12×
South Carolina1,7350.13×
Missouri1,6970.12×
Washington1,6250.09×
Minnesota1,3780.11×
Nevada1,1560.13×
Louisiana1,1330.1×
Alabama1,1050.09×
Hawaii1,0240.26×
Oklahoma8440.08×
Connecticut7600.08×
Oregon7450.07×
West Virginia7020.17×
Washington, District of Columbia6190.23×
Utah6030.07×
Kansas6020.08×
Iowa5930.08×
Arkansas5300.07×
Mississippi5260.07×
New Hampshire3510.1×
Nebraska3300.07×
Maine2990.09×
Idaho2390.05×
New Mexico2280.05×
South Dakota2010.1×
Delaware1900.08×
Rhode Island1730.06×
Montana1600.06×
Vermont1570.1×
North Dakota1470.08×
Alaska1420.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for DTE Energy audience
BrandAffinityCategory
Laguna (province)22.14×
JTV (Indonesia)10.29×
Elsword20×Games
Minnesota1.82×Travel & Leisure
Zoo Tycoon (series)20×Games
Governor of Michigan6.66×Politics & Society
Goop4.52×Internet & Social Media
Vocal harmony3.4×Music & Radio
Grinch2.97×Movies & TV
Wok4.36×Food & Beverages
Hipster6.25×Politics & Society
Noodle (Gorillaz)1.99×Music & Radio
Fairy godmother3.98×Literature
Cherish (group)5.72×Music & Radio
Hibachi4.09×Food & Beverages
Google Home3.32×Technology & Electronics
Wikia1.74×Internet & Social Media
Historic site2.17×Arts & Culture
El Paso County, Colorado6.53×Travel & Leisure
TV Fanatic5.25×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by DTE Energy audience
TraitClusterScore
SustainabilityBALANCE1.46
Convenience OrientationPREMIUM1.32
Quality AwarenessPREMIUM1.28
Risk AppetiteTHRILL1.27
Family OrientationCONSERVATISM1.27
Need for SecurityCONSERVATISM1.25

Worldwide distribution

Worldwide audience distribution share by country for DTE Energy
CountryShare
United States99.6%
Germany0.3%
Italy0.1%

See DTE Energy audiences in other countries

More Energy audiences in United States

Frequently asked questions

How many fans does DTE Energy have in United States?

DTE Energy has an estimated audience of 908,704 people in United States, concentrated in Michigan and Ohio.

What is the gender split and age of DTE Energy fans?

50.1% of DTE Energy fans are female, 49.9% are male, with an average age of 43.4 years.

Which brands do DTE Energy fans like most?

DTE Energy fans show strongest brand affinity for Laguna (province) (22.14×), JTV (Indonesia) (10.29×), and Elsword (20×) over the country average.

Where do DTE Energy fans live in United States?

DTE Energy fans in United States are most concentrated in Michigan (reach 681,528), Ohio (reach 10,634), and Florida (reach 10,279). These three regions account for the largest share of the active audience.

What other brands do DTE Energy fans also like?

Beyond DTE Energy itself, the audience over-indexes on JTV (Indonesia) (10.29×), Elsword (20×), Minnesota (1.82×), and Zoo Tycoon (series) (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for DTE Energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.