Rascasse Audience Intelligence

Atmos Energy Target Market in United States

A data profile of the people who buy, follow and care about Atmos Energy in United States — modelled from more than twelve digital signal sources. Atmos Energy has an estimated audience of 2,194,871 people in United States.

#3among Energy in United States#1342among Brand in United States#750in Home & Garden

The average Atmos Energy fan in United States is 50.1 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Mississippi, Louisiana.

Top brand affinities include Elderly care, FedEx, Weather forecasting, with strongest over-indexing on Elderly care (15.13× the country average).

Demographically, the Atmos Energy audience skews more female with an average age of 50.1, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Atmos Energy fan in United States is more female, around 50.1 years old, with strong Family Orientation tendencies and a notable affinity for Elderly care.

Category: Home & Garden · Type: Brand · Subtype: Energy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Atmos Energy profile in United States.

Audience size
2.2M
in United States
Gender
57.5%♀
42.5% male
Age
50.1
average years
Country rank
#13222
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Atmos Energy

57.5% are female, 42.5% are male, average age 50.1.

Fig. 02

Gender split

57.5%
Female
42.5%
Male
Demographic split for Atmos Energy audience in United States
MetricValue
Female57.5%
Male42.5%
Average age50.1
Estimated audience size2,194,871
Fig. 03

Age distribution

Ø 50.1
average years
Age distribution of the Atmos Energy audience in United States
Age bracketShare%
16-190%
20-2913%
30-3914%
40-4923%
50+50%
Fig. 04

Worldwide distribution

99.8%

of the worldwide Atmos Energy audience comes from United States.

Worldwide audience distribution share by country for Atmos Energy
CountryShare
United States99.8%
Germany0.2%
Italy0.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Atmos Energy audience in United States is strongest.

Fig. 05

Top regions by affinity

Atmos Energy customers by region in United States
#RegionReachAffinity×
01Mississippi~300K17.35×
02Texas~1.5M8.49×
03Louisiana~200K7.03×
04Kentucky~100K5.36×
05Kansas~80K4.80×
06Colorado~80K2.17×
07Tennessee~90K2.04×
08Vermont~3K0.75×
09Rhode Island~5K0.69×
10Delaware~4K0.65×
11Alaska~3K0.61×
12Maine~5K0.59×
13New Hampshire~5K0.58×
14West Virginia~6K0.55×
15Montana~3K0.51×
16North Dakota~2K0.50×
17South Dakota~3K0.49×
18Idaho~5K0.46×
19Hawaii~4K0.44×
20Connecticut~9K0.40×
21Arkansas~6K0.35×
22Missouri~10K0.34×
23Oklahoma~8K0.34×
24New Mexico~3K0.31×
25Washington, District of Columbia~2K0.31×
26Nebraska~3K0.30×
27Alabama~8K0.26×
28Utah~5K0.26×
29Oregon~6K0.25×
30Maryland~9K0.24×
31Nevada~5K0.24×
32Iowa~4K0.24×
33South Carolina~8K0.23×
34Massachusetts~9K0.21×
35Wisconsin~7K0.20×
36Minnesota~6K0.19×
37New Jersey~10K0.18×
38Virginia~10K0.18×
39Indiana~7K0.18×
40Michigan~10K0.17×
41Washington~7K0.16×
42Pennsylvania~10K0.15×
43Arizona~7K0.15×
44Georgia~10K0.14×
45Ohio~9K0.14×
46North Carolina~9K0.13×
47Illinois~9K0.12×
48Florida~10K0.10×
49New York~10K0.09×
50California~20K0.07×
Fig. 06

Affinity by region

Affinity by region — Atmos Energy, United States
0.07×1.00×17.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Atmos Energy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Atmos Energy audience
#·InterestCategoryAffinity×
01Elderly careHealth15.13×
02ExxonMobilCars & Mobility13.89×
03Weather forecastingHome & Garden7.04×
04Garden centreHome & Garden6.48×
05FedExBusiness & Career5.11×
06LotteryGames4.80×
07Vehicle insuranceCars & Mobility4.63×
08Air pollutionHealth4.31×
09Online bankingBusiness & Career4.26×
10Renewable energyBusiness & Career4.03×
11QVCMovies & TV3.91×
12Solar energyHome & Garden3.59×
13PinterestInternet & Social Media3.02×
14McDonald'sFood & Beverages2.95×
15RedditInternet & Social Media2.78×
16Mortgage loansBusiness & Career2.59×
17Cancer awarenessHealth2.47×
18SubwayFood & Beverages2.26×
19SUVsCars & Mobility2.03×
20BarbecueFood & Beverages1.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Atmos Energy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Atmos Energy audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.82×
Convenience OrientationPREMIUM1.82×
PatriotismCONSERVATISM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Atmos Energy audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.70×
Pet OwnershipJOY0.81×
Healthy LifestyleBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Atmos Energy's target market in United States?

Atmos Energy's target market in United States covers an estimated 2,194,871 people, concentrated in Texas and Mississippi.

02

What is the gender split and age of Atmos Energy customers?

57.5% of the Atmos Energy audience are female, 42.5% are male, with an average age of 50.1 years.

03

Which brands do Atmos Energy fans like most?

Atmos Energy fans show strongest brand affinity for Elderly care (15.13×), FedEx (5.11×), and Weather forecasting (7.04×) over the country average.

04

Where do Atmos Energy fans live in United States?

Atmos Energy fans in United States are most concentrated in Texas (reach ~1.5M), Mississippi (reach ~300K), and Louisiana (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Atmos Energy fans also like?

Beyond Atmos Energy itself, the audience over-indexes on FedEx (5.11×), Weather forecasting (7.04×), Pinterest (3.02×), and Vehicle insurance (4.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Energy audiences in United States

See Atmos Energy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Atmos Energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →