Atmos Energy Audience in United States

Atmos Energy logo

Atmos Energy has an estimated audience of 2,218,393 people in United States. 57.5% are female, 42.5% are male, average age 50.1. Top regions: Texas, Mississippi, Louisiana. Top brand affinities: Historic site, Elsword, Governor of Michigan, Grinch, Goop.

The average Atmos Energy fan in United States is 50.1 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Mississippi, Louisiana. Top brand affinities include Historic site, Elsword, Governor of Michigan, with strongest over-indexing on Historic site (4.35× the country average). Demographically, the Atmos Energy audience skews more female with an average age of 50.1, and over-indexes on personality traits such as Extroversion, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Energy

Demographics of Atmos Energy fans

Demographic split for Atmos Energy audience in United States
MetricValue
Female57.5%
Male42.5%
Average age50.1
Estimated audience size2,218,393

Audience persona

The typical Atmos Energy fan in United States is more female, around 50.1 years old, with strong Extroversion tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Atmos Energy in United States
RegionReachAffinity
Texas1,663,7959.16×
Mississippi298,66016.34×
Louisiana201,8567.06×
Kentucky144,3015.19×
Tennessee91,4222.05×
Kansas88,4145.06×
Colorado82,2302.35×
Missouri12,6990.36×
California12,4870.05×
Florida10,7110.07×
Virginia8,8560.16×
Georgia8,1430.12×
Oklahoma7,4600.3×
Illinois6,7400.09×
New York5,7830.05×
Arkansas5,7610.32×
Alabama5,6120.18×
North Carolina4,4440.07×
Indiana4,0940.1×
Ohio3,4000.05×
Arizona3,1200.07×
Pennsylvania2,3950.03×
New Mexico2,2850.21×
Washington2,2720.05×
Michigan2,2430.04×
Iowa2,0600.11×
New Jersey1,8860.03×
Minnesota1,8500.06×
Wisconsin1,6430.05×
Nevada1,5330.07×
Massachusetts1,5000.03×
South Carolina1,4210.04×
Utah1,2130.06×
Oregon1,1830.05×
Maryland1,1570.03×
Nebraska1,0750.1×
Washington, District of Columbia7990.12×
Idaho5390.05×
Wyoming5230.16×
Connecticut5210.02×
Hawaii4800.05×
North Dakota4020.09×
South Dakota3930.08×
West Virginia3710.04×
Montana3640.06×
New Hampshire2790.03×
Maine2190.03×
Alaska1970.04×
Rhode Island1690.02×
Delaware1400.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Atmos Energy audience
BrandAffinityCategory
Historic site4.35×Arts & Culture
Elsword14.56×Games
Governor of Michigan6.32×Politics & Society
Grinch3.38×Movies & TV
Goop4.45×Internet & Social Media
Israel1.62×Travel & Leisure
Zoo Tycoon (series)15.13×Games
Fairy godmother5.02×Literature
Wok4.28×Food & Beverages
Hipster6.19×Politics & Society
Vocal harmony2.8×Music & Radio
Hibachi4.52×Food & Beverages
Google Home3.67×Technology & Electronics
ARCO1.63×Cars & Mobility
Kendra Scott1.53×Fashion & Accessoires
El Paso County, Colorado6.56×Travel & Leisure
Cherish (group)5.35×Music & Radio
headspace4.5×Health
Grace Slick4.15×Music & Radio
Wikia1.57×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Atmos Energy audience
TraitClusterScore
ExtroversionTHRILL1.57
Family OrientationCONSERVATISM1.39
Risk AppetiteTHRILL1.3
Luxury OrientationPREMIUM1.3
Urban LifestyleOPEN1.25
Need for SecurityCONSERVATISM1.22

Worldwide distribution

Worldwide audience distribution share by country for Atmos Energy
CountryShare
United States99.8%
Germany0.2%
Italy0.0%

See Atmos Energy audiences in other countries

More Energy audiences in United States

Frequently asked questions

How many fans does Atmos Energy have in United States?

Atmos Energy has an estimated audience of 2,218,393 people in United States, concentrated in Texas and Mississippi.

What is the gender split and age of Atmos Energy fans?

57.5% of Atmos Energy fans are female, 42.5% are male, with an average age of 50.1 years.

Which brands do Atmos Energy fans like most?

Atmos Energy fans show strongest brand affinity for Historic site (4.35×), Elsword (14.56×), and Governor of Michigan (6.32×) over the country average.

Where do Atmos Energy fans live in United States?

Atmos Energy fans in United States are most concentrated in Texas (reach 1,663,795), Mississippi (reach 298,660), and Louisiana (reach 201,856). These three regions account for the largest share of the active audience.

What other brands do Atmos Energy fans also like?

Beyond Atmos Energy itself, the audience over-indexes on Elsword (14.56×), Governor of Michigan (6.32×), Grinch (3.38×), and Goop (4.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Atmos Energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.