Rascasse Audience Intelligence

NRG Energy Target Market in United States

A data profile of the people who buy, follow and care about NRG Energy in United States — modelled from more than twelve digital signal sources. NRG Energy has an estimated audience of 832,328 people in United States.

#6among Energy in United States#2739among Brand in United States#1213in Home & Garden

The average NRG Energy fan in United States is 42.0 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Pennsylvania, Ohio.

Top brand affinities include Duke Energy, Phillips 66, Sustainable energy, with strongest over-indexing on Duke Energy (44.56× the country average).

Demographically, the NRG Energy audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Sustainability, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical NRG Energy fan in United States is more male, around 42.0 years old, with strong Sustainability tendencies and a notable affinity for Duke Energy.

Category: Home & Garden · Type: Brand · Subtype: Energy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the NRG Energy profile in United States.

Audience size
832K
in United States
Gender
42.8%♀
57.2% male
Age
42.0
average years
Country rank
#26728
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of NRG Energy

42.8% are female, 57.2% are male, average age 42.0.

Fig. 02

Gender split

42.8%
Female
57.2%
Male
Demographic split for NRG Energy audience in United States
MetricValue
Female42.8%
Male57.2%
Average age42.0
Estimated audience size832,328
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the NRG Energy audience in United States
Age bracketShare%
16-1910%
20-2921%
30-3923%
40-4923%
50+23%
Fig. 04

Worldwide distribution

85.1%

of the worldwide NRG Energy audience comes from United States.

Worldwide audience distribution share by country for NRG Energy
CountryShare
United States85.1%
United Kingdom6.3%
Canada5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the NRG Energy audience in United States is strongest.

Fig. 05

Top regions by affinity

NRG Energy customers by region in United States
#RegionReachAffinity×
01Texas~300K3.95×
02Pennsylvania~90K3.05×
03Ohio~70K2.75×
04New Jersey~50K2.32×
05Utah~20K2.08×
06Illinois~50K1.96×
07Connecticut~10K1.56×
08Delaware~4K1.55×
09Washington, District of Columbia~4K1.52×
10Massachusetts~20K1.43×
11New Hampshire~4K1.31×
12New York~60K1.21×
13Louisiana~10K0.96×
14Vermont~1K0.96×
15Maryland~10K0.95×
16Georgia~20K0.92×
17North Dakota~2K0.92×
18Alaska~2K0.91×
19Rhode Island~2K0.90×
20Montana~2K0.89×
21South Dakota~2K0.89×
22West Virginia~3K0.88×
23Colorado~10K0.87×
24Oklahoma~8K0.87×
25Arkansas~6K0.87×
26Virginia~20K0.86×
27Maine~3K0.86×
28Mississippi~6K0.82×
29Nebraska~3K0.82×
30Idaho~3K0.82×
31Hawaii~3K0.82×
32Kentucky~8K0.81×
33New Mexico~3K0.81×
34North Carolina~20K0.79×
35Nevada~6K0.78×
36Kansas~5K0.78×
37Iowa~5K0.76×
38Missouri~10K0.73×
39Alabama~9K0.73×
40California~70K0.71×
41Minnesota~9K0.71×
42South Carolina~9K0.70×
43Tennessee~10K0.69×
44Indiana~10K0.69×
45Wisconsin~9K0.69×
46Arizona~10K0.68×
47Oregon~7K0.68×
48Florida~40K0.64×
49Washington~10K0.64×
50Michigan~10K0.62×
Fig. 06

Affinity by region

Affinity by region — NRG Energy, United States
0.62×1.00×3.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the NRG Energy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for NRG Energy audience
#·InterestCategoryAffinity×
01Baker HughesBusiness & Career77.63×
02Phillips 66Business & Career63.21×
03SchlumbergerFood & Beverages60.35×
04EsriTechnology & Electronics52.84×
05ScaffoldingHome & Garden50.33×
06Duke EnergyHome & Garden44.56×
07HalliburtonBusiness & Career43.74×
08SunPowerHome & Garden37.50×
09General ElectricHome & Garden31.32×
10Paperless PostShopping25.31×
11AsurionBusiness & Career22.47×
12DocuSignTechnology & Electronics15.59×
13ExxonCars & Mobility14.15×
14Sustainable energyHome & Garden13.02×
15Renewable energyBusiness & Career7.97×
16O'Reilly Auto PartsCars & Mobility4.83×
17Solar energyHome & Garden4.57×
18The UPS StoreShopping3.73×
19AutoZoneCars & Mobility3.65×
20Mortgage loansBusiness & Career3.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the NRG Energy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by NRG Energy audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE3.22×
Convenience OrientationPREMIUM2.35×
Quality AwarenessPREMIUM2.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by NRG Energy audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.75×
Pet OwnershipJOY0.77×
Healthy LifestyleBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is NRG Energy's target market in United States?

NRG Energy's target market in United States covers an estimated 832,328 people, concentrated in Texas and Pennsylvania.

02

What is the gender split and age of NRG Energy customers?

42.8% of the NRG Energy audience are female, 57.2% are male, with an average age of 42.0 years.

03

Which brands do NRG Energy fans like most?

NRG Energy fans show strongest brand affinity for Duke Energy (44.56×), Phillips 66 (63.21×), and Sustainable energy (13.02×) over the country average.

04

Where do NRG Energy fans live in United States?

NRG Energy fans in United States are most concentrated in Texas (reach ~300K), Pennsylvania (reach ~90K), and Ohio (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do NRG Energy fans also like?

Beyond NRG Energy itself, the audience over-indexes on Phillips 66 (63.21×), Sustainable energy (13.02×), Baker Hughes (77.63×), and Exxon (14.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Energy audiences in United States

See NRG Energy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for NRG Energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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