NRG Energy Audience in United States

NRG Energy logo

NRG Energy has an estimated audience of 836,573 people in United States. 42.8% are female, 57.2% are male, average age 42.0. Top regions: Texas, Ohio, Pennsylvania. Top brand affinities: DocuSign, Duke Energy, Phillips 66, Autism Awareness, Diabetes mellitus awareness.

The average NRG Energy fan in United States is 42.0 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Ohio, Pennsylvania. Top brand affinities include DocuSign, Duke Energy, Phillips 66, with strongest over-indexing on DocuSign (67.15× the country average). Demographically, the NRG Energy audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Energy

Demographics of NRG Energy fans

Demographic split for NRG Energy audience in United States
MetricValue
Female42.8%
Male57.2%
Average age42.0
Estimated audience size836,573

Audience persona

The typical NRG Energy fan in United States is more male, around 42.0 years old, with strong Travelling tendencies and a notable affinity for DocuSign.

Top regions in United States

Top regions ranked by reach for NRG Energy in United States
RegionReachAffinity
Texas276,2743.84×
Ohio81,4553.16×
Pennsylvania80,5402.86×
California66,9700.73×
New York61,3161.31×
Illinois57,9382.08×
New Jersey56,5542.66×
Florida34,7340.61×
Massachusetts26,0751.58×
Georgia23,5520.91×
North Carolina20,2270.8×
Virginia17,7950.87×
Maryland15,0381.05×
Utah13,6621.82×
Michigan12,4560.57×
Colorado11,8910.9×
Connecticut11,6631.39×
Louisiana10,4740.97×
Tennessee10,0560.6×
Arizona10,0220.59×
Washington9,6790.58×
Indiana8,9170.58×
Kentucky8,6330.82×
Missouri8,3740.62×
Wisconsin7,7430.62×
Minnesota7,5830.63×
South Carolina6,4480.51×
Oklahoma6,3100.68×
Alabama5,9380.51×
New Hampshire5,6631.72×
Nevada5,0890.63×
Oregon4,9090.51×
Delaware4,5851.99×
Arkansas4,3280.63×
Washington, District of Columbia4,1751.66×
Kansas4,1200.62×
Iowa4,0390.59×
Mississippi3,4540.5×
West Virginia2,4130.62×
Nebraska2,1240.51×
New Mexico2,0540.49×
Idaho2,0260.48×
Rhode Island1,7450.66×
Maine1,6860.56×
Montana1,3360.58×
Hawaii1,2900.36×
Vermont1,2590.86×
North Dakota1,0390.6×
Alaska8760.49×
Wyoming8280.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for NRG Energy audience
BrandAffinityCategory
DocuSign67.15×Technology & Electronics
Duke Energy44.33×Home & Garden
Phillips 6643.2×Business & Career
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Baker Hughes74.68×Business & Career
Google Maps6.18×Internet & Social Media
Scaffolding53.46×Home & Garden
Indeed.com6.05×Business & Career
Exxon12.53×Cars & Mobility
Microblogging12.67×Technology & Electronics
Enterprise Rent-A-Car8.41×Cars & Mobility
Singer-songwriter5.51×Music & Radio
Schlumberger62.17×Food & Beverages
Kia Sportage28.13×Cars & Mobility
Alamo Rent a Car25.45×Cars & Mobility
Woolrich60.77×Fashion & Accessoires
Halliburton39.2×Business & Career
Income tax13.19×Business & Career
General Electric23.8×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by NRG Energy audience
TraitClusterScore
TravellingTHRILL1.57
Quality AwarenessPREMIUM1.55
SustainabilityBALANCE1.42
Early Adopter MentalityPOWER1.3
LGBTQ+ IdentityOPEN1.25
DIY MentalityTHRILL1.24

Worldwide distribution

Worldwide audience distribution share by country for NRG Energy
CountryShare
United States85.2%
United Kingdom6.2%
Canada5.1%

See NRG Energy audiences in other countries

More Energy audiences in United States

Frequently asked questions

How many fans does NRG Energy have in United States?

NRG Energy has an estimated audience of 836,573 people in United States, concentrated in Texas and Ohio.

What is the gender split and age of NRG Energy fans?

42.8% of NRG Energy fans are female, 57.2% are male, with an average age of 42.0 years.

Which brands do NRG Energy fans like most?

NRG Energy fans show strongest brand affinity for DocuSign (67.15×), Duke Energy (44.33×), and Phillips 66 (43.2×) over the country average.

Where do NRG Energy fans live in United States?

NRG Energy fans in United States are most concentrated in Texas (reach 276,274), Ohio (reach 81,455), and Pennsylvania (reach 80,540). These three regions account for the largest share of the active audience.

What other brands do NRG Energy fans also like?

Beyond NRG Energy itself, the audience over-indexes on Duke Energy (44.33×), Phillips 66 (43.2×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for NRG Energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.