Rascasse Audience Intelligence

SunPower Target Market in United States

A data profile of the people who buy, follow and care about SunPower in United States — modelled from more than twelve digital signal sources. SunPower has an estimated audience of 702,757 people in United States.

#3073among Brand in United States#1307in Home & Garden

The average SunPower fan in United States is 44.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Ohio.

Top brand affinities include Duke Energy, Chevron Corporation, Phillips 66, with strongest over-indexing on Duke Energy (27.8× the country average).

Demographically, the SunPower audience skews more male with an average age of 44.8, and over-indexes on personality traits such as Patriotism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical SunPower fan in United States is more male, around 44.8 years old, with strong Patriotism tendencies and a notable affinity for Duke Energy.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the SunPower profile in United States.

Audience size
703K
in United States
Gender
40.5%♀
59.5% male
Age
44.8
average years
Country rank
#29833
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of SunPower

40.5% are female, 59.5% are male, average age 44.8.

Fig. 02

Gender split

40.5%
Female
59.5%
Male
Demographic split for SunPower audience in United States
MetricValue
Female40.5%
Male59.5%
Average age44.8
Estimated audience size702,757
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the SunPower audience in United States
Age bracketShare%
16-198%
20-2916%
30-3920%
40-4923%
50+34%
Fig. 04

Worldwide distribution

29.3%

of the worldwide SunPower audience comes from United States.

Worldwide audience distribution share by country for SunPower
CountryShare
United States29.3%
Côte d'Ivoire12.8%
Italy11.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the SunPower audience in United States is strongest.

Fig. 05

Top regions by affinity

SunPower customers by region in United States
#RegionReachAffinity×
01California~400K4.84×
02Utah~20K3.84×
03Ohio~60K2.79×
04Connecticut~20K2.45×
05Arizona~30K2.25×
06Hawaii~5K1.79×
07Nevada~10K1.62×
08New Jersey~30K1.55×
09New York~60K1.51×
10Colorado~20K1.51×
11Oregon~10K1.48×
12Massachusetts~20K1.40×
13Washington, District of Columbia~3K1.31×
14Illinois~30K1.29×
15Washington~20K1.21×
16Texas~70K1.16×
17Vermont~1K1.12×
18Idaho~4K1.08×
19New Hampshire~3K0.92×
20New Mexico~3K0.90×
21Alaska~1K0.86×
22Tennessee~10K0.85×
23Rhode Island~2K0.84×
24North Dakota~1K0.84×
25Florida~40K0.83×
26Montana~2K0.83×
27South Dakota~1K0.83×
28Maine~2K0.82×
29Delaware~2K0.81×
30Pennsylvania~20K0.79×
31Virginia~10K0.78×
32Maryland~9K0.76×
33West Virginia~2K0.75×
34Arkansas~4K0.74×
35Mississippi~4K0.73×
36Kansas~4K0.73×
37Nebraska~2K0.70×
38North Carolina~10K0.69×
39Michigan~10K0.69×
40Minnesota~7K0.69×
41Kentucky~6K0.69×
42Wisconsin~7K0.68×
43Iowa~4K0.66×
44Missouri~7K0.65×
45Oklahoma~5K0.64×
46Indiana~8K0.62×
47South Carolina~7K0.62×
48Louisiana~5K0.60×
49Alabama~6K0.59×
50Georgia~10K0.57×
Fig. 06

Affinity by region

Affinity by region — SunPower, United States
0.57×1.00×4.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the SunPower audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for SunPower audience
#·InterestCategoryAffinity×
01Offshore wind powerHome & Garden61.90×
02ScaffoldingHome & Garden55.41×
03Baker HughesBusiness & Career54.37×
04NRG EnergyHome & Garden37.50×
05Solar chargerTechnology & Electronics34.32×
06Phillips 66Business & Career33.55×
07Duke EnergyHome & Garden27.80×
08McAllen, TexasTravel & Leisure27.44×
09Cladding (construction)Home & Garden22.17×
10Construction and management simulationGames22.14×
11General ElectricHome & Garden20.56×
12Chevron CorporationHome & Garden19.45×
13T. Rowe PriceBusiness & Career17.82×
14Forklift truckCars & Mobility14.11×
15BPCars & Mobility13.88×
16CheapOairTravel & Leisure13.48×
17Wind powerHome & Garden12.49×
18Credit historyBusiness & Career7.64×
19National securityPolitics & Society6.87×
20Wind turbineHome & Garden6.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the SunPower audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by SunPower audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.29×
DIY MentalityTHRILL1.89×
Price SensitivityPREMIUM1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by SunPower audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.03×
SpiritualityBALANCE1.06×
Healthy LifestyleBALANCE1.10×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is SunPower's target market in United States?

SunPower's target market in United States covers an estimated 702,757 people, concentrated in California and Texas.

02

What is the gender split and age of SunPower customers?

40.5% of the SunPower audience are female, 59.5% are male, with an average age of 44.8 years.

03

Which brands do SunPower fans like most?

SunPower fans show strongest brand affinity for Duke Energy (27.8×), Chevron Corporation (19.45×), and Phillips 66 (33.55×) over the country average.

04

Where do SunPower fans live in United States?

SunPower fans in United States are most concentrated in California (reach ~400K), Texas (reach ~70K), and Ohio (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do SunPower fans also like?

Beyond SunPower itself, the audience over-indexes on Chevron Corporation (19.45×), Phillips 66 (33.55×), BP (13.88×), and Scaffolding (55.41×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See SunPower audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for SunPower. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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