SunPower Audience in United States

SunPower has an estimated audience of 705,243 people in United States. 40.5% are female, 59.5% are male, average age 44.8. Top regions: California, Texas, New York. Top brand affinities: Duke Energy, Chevron Corporation, Phillips 66, BP, Scaffolding.

The average SunPower fan in United States is 44.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Duke Energy, Chevron Corporation, Phillips 66, with strongest over-indexing on Duke Energy (27.8× the country average). Demographically, the SunPower audience skews more male with an average age of 44.8, and over-indexes on personality traits such as Sustainability, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of SunPower fans

Demographic split for SunPower audience in United States
MetricValue
Female40.5%
Male59.5%
Average age44.8
Estimated audience size705,243

Audience persona

The typical SunPower fan in United States is more male, around 44.8 years old, with strong Sustainability tendencies and a notable affinity for Duke Energy.

Top regions in United States

Top regions ranked by reach for SunPower in United States
RegionReachAffinity
California425,1815.48×
Texas78,1101.29×
New York67,5861.71×
Florida42,7740.9×
Arizona36,6932.55×
Illinois33,7431.44×
New Jersey30,3531.69×
Massachusetts21,6071.56×
Connecticut19,6512.78×
Colorado17,6471.59×
Washington17,4821.24×
Pennsylvania14,5130.61×
Virginia13,6120.79×
North Carolina13,1450.62×
Nevada12,6911.86×
Ohio12,5060.58×
Georgia11,2470.52×
Utah10,4201.65×
Michigan10,3880.56×
Maryland9,4850.78×
Oregon9,3821.16×
Missouri6,7580.59×
Wisconsin6,5850.62×
Hawaii6,3822.11×
Minnesota6,3640.63×
Tennessee5,8590.41×
Indiana5,6680.44×
South Carolina5,1680.49×
Alabama4,4350.45×
Oklahoma3,7810.48×
Louisiana3,7640.41×
Idaho3,7471.06×
Arkansas3,4980.6×
Kansas3,2280.58×
Kentucky3,2150.36×
Washington, District of Columbia3,1441.48×
New Mexico3,1190.88×
Iowa2,6360.45×
New Hampshire2,4770.89×
Maine1,7300.68×
Vermont1,5881.28×
Rhode Island1,5360.68×
Mississippi1,4510.25×
Nebraska1,2420.35×
Montana1,1910.61×
Delaware1,1670.6×
West Virginia1,1490.35×
South Dakota7560.46×
Alaska6830.45×
Wyoming6330.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for SunPower audience
BrandAffinityCategory
Duke Energy27.8×Home & Garden
Chevron Corporation19.45×Home & Garden
Phillips 6633.55×Business & Career
BP13.88×Cars & Mobility
Scaffolding55.41×Home & Garden
Offshore wind power61.9×Home & Garden
McAllen, Texas27.44×Travel & Leisure
Construction and management simulation22.14×Games
Baker Hughes54.37×Business & Career
Solar charger34.32×Technology & Electronics
NRG Energy37.5×Home & Garden
Cladding (construction)22.17×Home & Garden
CheapOair13.48×Travel & Leisure
National security6.87×Politics & Society
Forklift truck14.11×Cars & Mobility
Fox News Channel2.8×Movies & TV
General Electric20.56×Home & Garden
T. Rowe Price17.82×Business & Career
Wind turbine6.74×Home & Garden
Wind power12.49×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by SunPower audience
TraitClusterScore
SustainabilityBALANCE3.08
Quality AwarenessPREMIUM1.94
Family OrientationCONSERVATISM1.81
Need for SecurityCONSERVATISM1.78
Risk AppetiteTHRILL1.64
Career OrientationPOWER1.46

Worldwide distribution

Worldwide audience distribution share by country for SunPower
CountryShare
United States31.9%
Italy11.9%
Germany9.8%

See SunPower audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does SunPower have in United States?

SunPower has an estimated audience of 705,243 people in United States, concentrated in California and Texas.

What is the gender split and age of SunPower fans?

40.5% of SunPower fans are female, 59.5% are male, with an average age of 44.8 years.

Which brands do SunPower fans like most?

SunPower fans show strongest brand affinity for Duke Energy (27.8×), Chevron Corporation (19.45×), and Phillips 66 (33.55×) over the country average.

Where do SunPower fans live in United States?

SunPower fans in United States are most concentrated in California (reach 425,181), Texas (reach 78,110), and New York (reach 67,586). These three regions account for the largest share of the active audience.

What other brands do SunPower fans also like?

Beyond SunPower itself, the audience over-indexes on Chevron Corporation (19.45×), Phillips 66 (33.55×), BP (13.88×), and Scaffolding (55.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for SunPower. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.