Offshore wind power Audience in United States

Offshore wind power has an estimated audience of 566,548 people in United States. 48.3% are female, 51.7% are male, average age 38.3. Top regions: California, New York, Texas. Top brand affinities: Duke Energy, Exxon, Wind power, Phillips 66, Baker Hughes.

The average Offshore wind power fan in United States is 38.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Duke Energy, Exxon, Wind power, with strongest over-indexing on Duke Energy (44.33× the country average). Demographically, the Offshore wind power audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Sustainability, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Offshore wind power fans

Demographic split for Offshore wind power audience in United States
MetricValue
Female48.3%
Male51.7%
Average age38.3
Estimated audience size566,548

Audience persona

The typical Offshore wind power fan in United States is balanced, around 38.3 years old, with strong Sustainability tendencies and a notable affinity for Duke Energy.

Top regions in United States

Top regions ranked by reach for Offshore wind power in United States
RegionReachAffinity
California59,7820.96×
New York48,8381.54×
Texas32,1800.66×
Massachusetts29,5312.65×
New Jersey22,0681.53×
Florida21,3210.56×
Virginia19,8231.44×
Washington, District of Columbia14,8968.75×
Pennsylvania12,3130.65×
North Carolina11,2520.66×
Connecticut11,1161.96×
Illinois10,8890.58×
Maryland10,8051.11×
Washington9,3980.83×
Oregon7,3201.13×
Michigan7,2970.49×
Georgia6,7740.39×
Rhode Island6,6853.71×
Colorado6,6390.74×
Maine6,0592.99×
Ohio5,7440.33×
Louisiana4,8800.67×
Indiana4,7570.46×
South Carolina4,3350.51×
Wisconsin4,3270.51×
Arizona4,2680.37×
New Hampshire4,2081.89×
Minnesota4,1470.51×
Tennessee3,6980.33×
Missouri3,3170.36×
Alabama3,0140.38×
Hawaii2,5801.06×
Oklahoma2,5140.4×
Iowa2,3840.51×
Kentucky2,3040.32×
Kansas2,1690.49×
Utah2,1670.43×
Delaware2,0841.33×
Nevada1,8780.34×
Arkansas1,5510.33×
Mississippi1,4970.32×
Idaho1,4830.52×
Vermont1,4501.46×
New Mexico1,1900.42×
Nebraska1,0970.39×
Montana9320.59×
West Virginia9060.34×
Alaska6580.54×
South Dakota6370.49×
North Dakota5510.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Offshore wind power audience
BrandAffinityCategory
Duke Energy44.33×Home & Garden
Exxon32.58×Cars & Mobility
Wind power44.42×Home & Garden
Phillips 6643.2×Business & Career
Baker Hughes99.78×Business & Career
Scaffolding54.72×Home & Garden
General Electric31.47×Home & Garden
Schlumberger62.17×Food & Beverages
Halliburton43.14×Business & Career
Renewable energy7.33×Business & Career
SunPower36.83×Home & Garden
Coldwell Banker14.47×Home & Garden
Dump truck5.83×Cars & Mobility
Fox News Channel2.31×Movies & TV
Sustainable energy5.39×Home & Garden
The UPS Store3.25×Shopping
Global warming6.43×Politics & Society
7-Eleven3.18×Shopping
Plumbing2.85×Home & Garden
Retirement3.41×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Offshore wind power audience
TraitClusterScore
SustainabilityBALANCE2.49
Need for SecurityCONSERVATISM1.95
PatriotismCONSERVATISM1.67
Career OrientationPOWER1.62
Early Adopter MentalityPOWER1.4
Quality AwarenessPREMIUM1.35

Worldwide distribution

Worldwide audience distribution share by country for Offshore wind power
CountryShare
United States44.5%
United Kingdom8.2%
Germany6.3%

See Offshore wind power audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Offshore wind power have in United States?

Offshore wind power has an estimated audience of 566,548 people in United States, concentrated in California and New York.

What is the gender split and age of Offshore wind power fans?

48.3% of Offshore wind power fans are female, 51.7% are male, with an average age of 38.3 years.

Which brands do Offshore wind power fans like most?

Offshore wind power fans show strongest brand affinity for Duke Energy (44.33×), Exxon (32.58×), and Wind power (44.42×) over the country average.

Where do Offshore wind power fans live in United States?

Offshore wind power fans in United States are most concentrated in California (reach 59,782), New York (reach 48,838), and Texas (reach 32,180). These three regions account for the largest share of the active audience.

What other brands do Offshore wind power fans also like?

Beyond Offshore wind power itself, the audience over-indexes on Exxon (32.58×), Wind power (44.42×), Phillips 66 (43.2×), and Baker Hughes (99.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Offshore wind power. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.