Coldwell Banker Audience in United States

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Coldwell Banker has an estimated audience of 4,415,638 people in United States. 56.7% are female, 43.3% are male, average age 42.9. Top regions: Pennsylvania, California, Ohio. Top brand affinities: Duke Energy, Chevron Corporation, Phillips 66, Bushcraft, BP.

The average Coldwell Banker fan in United States is 42.9 years old, more female, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, California, Ohio. Top brand affinities include Duke Energy, Chevron Corporation, Phillips 66, with strongest over-indexing on Duke Energy (9.02× the country average). Demographically, the Coldwell Banker audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Real estate

Demographics of Coldwell Banker fans

Demographic split for Coldwell Banker audience in United States
MetricValue
Female56.7%
Male43.3%
Average age42.9
Estimated audience size4,415,638

Audience persona

The typical Coldwell Banker fan in United States is more female, around 42.9 years old, with strong Quality Awareness tendencies and a notable affinity for Duke Energy.

Top regions in United States

Top regions ranked by reach for Coldwell Banker in United States
RegionReachAffinity
Pennsylvania283,7621.91×
California250,3840.52×
Ohio238,8091.76×
Illinois205,5031.4×
Texas190,7910.5×
Wisconsin189,2762.85×
Florida188,2950.63×
New York182,9400.74×
Massachusetts178,5032.05×
Michigan111,3900.96×
North Carolina109,8560.83×
Minnesota107,0161.69×
Georgia99,6450.73×
New Jersey99,0040.88×
Connecticut98,8842.23×
Missouri86,6301.22×
Indiana84,8971.05×
Maryland68,8000.91×
Washington65,1280.74×
South Carolina53,9060.81×
Virginia51,6630.48×
Tennessee48,4270.55×
Kentucky46,7810.85×
New Hampshire42,7802.46×
Louisiana41,4480.73×
Arkansas40,5411.11×
Oklahoma40,5000.83×
Arizona39,6620.44×
Mississippi38,3731.05×
Utah37,1580.94×
Kansas35,9201.03×
Colorado33,2360.48×
Maine32,3722.05×
Alabama31,4610.51×
New Mexico28,1241.27×
Oregon27,1000.54×
West Virginia26,7091.3×
Iowa26,3330.72×
Nevada17,9110.42×
Nebraska16,7730.76×
Vermont16,3152.1×
Hawaii15,0560.79×
Idaho12,8810.58×
Delaware12,8541.06×
Rhode Island11,2270.8×
Washington, District of Columbia6,5890.5×
Wyoming6,5271×
Montana6,4840.53×
South Dakota3,1070.3×
North Dakota2,1170.23×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Coldwell Banker audience
BrandAffinityCategory
Duke Energy9.02×Home & Garden
Chevron Corporation6.29×Home & Garden
Phillips 6610.61×Business & Career
Bushcraft17.19×Home & Garden
BP4.47×Cars & Mobility
Real estate1.6×Business & Career
U.S. state1.57×Travel & Leisure
Personal property5.35×Business & Career
Scaffolding17.42×Home & Garden
Real estate broker1.98×Home & Garden
Gravity (company)16.39×Business & Career
Offshore wind power19.13×Home & Garden
Caddyshack11.11×Movies & TV
McAllen, Texas8.85×Travel & Leisure
Keller Williams Realty6.79×Home & Garden
Investment1.55×Business & Career
Property1.77×Home & Garden
Macy's1.6×Shopping
Construction and management simulation7.22×Games
Banking1.51×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Coldwell Banker audience
TraitClusterScore
Quality AwarenessPREMIUM1.4
DIY MentalityTHRILL1.26
Family OrientationCONSERVATISM1.18
Convenience OrientationPREMIUM1.14
Career OrientationPOWER1.11
Price SensitivityPREMIUM1.1

Worldwide distribution

Worldwide audience distribution share by country for Coldwell Banker
CountryShare
United States76.2%
Canada4.9%
Mexico2.4%

See Coldwell Banker audiences in other countries

More Real estate audiences in United States

Frequently asked questions

How many fans does Coldwell Banker have in United States?

Coldwell Banker has an estimated audience of 4,415,638 people in United States, concentrated in Pennsylvania and California.

What is the gender split and age of Coldwell Banker fans?

56.7% of Coldwell Banker fans are female, 43.3% are male, with an average age of 42.9 years.

Which brands do Coldwell Banker fans like most?

Coldwell Banker fans show strongest brand affinity for Duke Energy (9.02×), Chevron Corporation (6.29×), and Phillips 66 (10.61×) over the country average.

Where do Coldwell Banker fans live in United States?

Coldwell Banker fans in United States are most concentrated in Pennsylvania (reach 283,762), California (reach 250,384), and Ohio (reach 238,809). These three regions account for the largest share of the active audience.

What other brands do Coldwell Banker fans also like?

Beyond Coldwell Banker itself, the audience over-indexes on Chevron Corporation (6.29×), Phillips 66 (10.61×), Bushcraft (17.19×), and BP (4.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Coldwell Banker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.