Rascasse Audience Intelligence

Coldwell Banker Target Market in United States

A data profile of the people who buy, follow and care about Coldwell Banker in United States — modelled from more than twelve digital signal sources. Coldwell Banker has an estimated audience of 4,369,362 people in United States.

#2among Real estate in United States#767among Brand in United States#497in Home & Garden

The average Coldwell Banker fan in United States is 42.9 years old, more female, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, California, Ohio.

Top brand affinities include Duke Energy, Chevron Corporation, Phillips 66, with strongest over-indexing on Duke Energy (9.02× the country average).

Demographically, the Coldwell Banker audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Career Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Coldwell Banker fan in United States is more female, around 42.9 years old, with strong Career Orientation tendencies and a notable affinity for Duke Energy.

Category: Home & Garden · Type: Brand · Subtype: Real estate

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Coldwell Banker profile in United States.

Audience size
4.4M
in United States
Gender
56.7%♀
43.3% male
Age
42.9
average years
Country rank
#7461
Brand in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Coldwell Banker

56.7% are female, 43.3% are male, average age 42.9.

Fig. 02

Gender split

56.7%
Female
43.3%
Male
Demographic split for Coldwell Banker audience in United States
MetricValue
Female56.7%
Male43.3%
Average age42.9
Estimated audience size4,369,362
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Coldwell Banker audience in United States
Age bracketShare%
16-1911%
20-2917%
30-3921%
40-4925%
50+26%
Fig. 04

Worldwide distribution

75.4%

of the worldwide Coldwell Banker audience comes from United States.

Worldwide audience distribution share by country for Coldwell Banker
CountryShare
United States75.4%
Canada4.9%
Mexico2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Coldwell Banker audience in United States is strongest.

Fig. 05

Top regions by affinity

Coldwell Banker customers by region in United States
#RegionReachAffinity×
01Wisconsin~200K2.81×
02New Hampshire~40K2.55×
03Vermont~20K2.24×
04Connecticut~100K2.21×
05Maine~30K2.09×
06Massachusetts~200K2.03×
07Pennsylvania~300K1.90×
08Ohio~200K1.71×
09Minnesota~100K1.65×
10West Virginia~30K1.39×
11Illinois~200K1.34×
12New Mexico~30K1.31×
13Missouri~90K1.20×
14Arkansas~40K1.13×
15Mississippi~40K1.10×
16Delaware~10K1.09×
17Wyoming~7K1.07×
18Kansas~40K1.02×
19Indiana~80K1.01×
20Michigan~100K0.93×
21Utah~40K0.93×
22Maryland~70K0.89×
23New Jersey~100K0.85×
24Kentucky~50K0.84×
25Oklahoma~40K0.84×
26Rhode Island~10K0.83×
27Hawaii~20K0.82×
28North Carolina~100K0.80×
29South Carolina~50K0.80×
30Nebraska~20K0.79×
31Louisiana~40K0.73×
32New York~200K0.70×
33Georgia~100K0.70×
34Washington~60K0.70×
35Iowa~30K0.70×
36Idaho~10K0.62×
37Florida~200K0.61×
38Montana~7K0.58×
39Tennessee~50K0.54×
40Oregon~30K0.53×
41Washington, District of Columbia~7K0.53×
42Alabama~30K0.50×
43California~200K0.49×
44Texas~200K0.47×
45Colorado~30K0.47×
46Virginia~50K0.46×
47Nevada~20K0.44×
48Arizona~40K0.42×
49South Dakota~4K0.41×
50Alaska~4K0.39×
Fig. 06

Affinity by region

Affinity by region — Coldwell Banker, United States
0.39×1.00×2.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Coldwell Banker audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Coldwell Banker audience
#·InterestCategoryAffinity×
01Offshore wind powerHome & Garden19.13×
02ScaffoldingHome & Garden17.42×
03BushcraftHome & Garden17.19×
04Gravity (company)Business & Career16.39×
05CaddyshackMovies & TV11.11×
06Phillips 66Business & Career10.61×
07Duke EnergyHome & Garden9.02×
08McAllen, TexasTravel & Leisure8.85×
09Construction and management simulationGames7.22×
10Keller Williams RealtyHome & Garden6.79×
11Chevron CorporationHome & Garden6.29×
12RE/MAXHome & Garden5.96×
13Personal propertyBusiness & Career5.35×
14BPCars & Mobility4.47×
15Real estate brokerHome & Garden1.98×
16PropertyHome & Garden1.77×
17Real estateBusiness & Career1.60×
18Macy'sShopping1.60×
19U.S. stateTravel & Leisure1.57×
20InvestmentBusiness & Career1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Coldwell Banker audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Coldwell Banker audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.72×
PatriotismCONSERVATISM1.53×
Community OrientationOPEN1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Coldwell Banker audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.93×
Healthy LifestyleBALANCE0.96×
SpiritualityBALANCE0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Coldwell Banker's target market in United States?

Coldwell Banker's target market in United States covers an estimated 4,369,362 people, concentrated in Pennsylvania and California.

02

What is the gender split and age of Coldwell Banker customers?

56.7% of the Coldwell Banker audience are female, 43.3% are male, with an average age of 42.9 years.

03

Which brands do Coldwell Banker fans like most?

Coldwell Banker fans show strongest brand affinity for Duke Energy (9.02×), Chevron Corporation (6.29×), and Phillips 66 (10.61×) over the country average.

04

Where do Coldwell Banker fans live in United States?

Coldwell Banker fans in United States are most concentrated in Pennsylvania (reach ~300K), California (reach ~200K), and Ohio (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Coldwell Banker fans also like?

Beyond Coldwell Banker itself, the audience over-indexes on Chevron Corporation (6.29×), Phillips 66 (10.61×), Bushcraft (17.19×), and BP (4.47×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Real estate audiences in United States

See Coldwell Banker audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Coldwell Banker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →