How to read this list
Rank
Position in the Top 88, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in United States who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in United States. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in United States, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in United States. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | RRE/MAX | 5.6M | 72.4% | 41.4 | 55.2% | Real estate |
| 2 | CColdwell Banker | 4.4M | 75.4% | 42.9 | 56.7% | Real estate |
| 3 | KKeller Williams Realty | 4.2M | 97.9% | 41.6 | 59.3% | Real estate |
| 4 | KKeller Williams | 3.6M | 69.4% | 42.6 | 58.3% | Real estate |
| 5 | EERA | 1.6M | 18.4% | 39.7 | 53.8% | Real estate |
| 6 | CCentury 21 | 1.5M | 21.9% | 41.0 | 55.0% | Real estate |
| 7 | LLennar Corporation | 1.5M | 79.7% | 42.3 | 58.5% | Real estate |
| 8 | CCBRE | 1.2M | 32.6% | 42.8 | 47.4% | Real estate |
| 9 | SSotheby's International Realty | 1.1M | 54.0% | 39.2 | 50.9% | Real estate |
| 10 | SSimon Property Group | 1.1M | 90.2% | 39.8 | 67.0% | Real estate |
| 11 | EEdina Realty | 659k | 98.5% | 40.4 | 45.1% | Real estate |
| 12 | EEquinix | 408k | 60.5% | 39.3 | 37.8% | Real estate |
| 13 | LLong & Foster | 350k | 97.3% | 43.6 | 59.8% | Real estate |
| 14 | CChristie's International Real Estate | 339k | 46.6% | 40.4 | 47.1% | Real estate |
| 15 | DDel Webb | 322k | 99.7% | 52.2 | 50.7% | Real estate |
| 16 | EEngel & Völkers | 295k | 16.4% | 42.7 | 54.7% | Real estate |
| 17 | CColdwell Banker Real Estate LLC | 157k | 94.2% | 41.1 | 44.4% | Real estate |
| 18 | DDAMAC Properties | 149k | 23.3% | 34.1 | 38.4% | Real estate |
| 19 | CCBRE Group | 125k | 32.1% | 38.2 | 43.8% | Real estate |
| 20 | EEbby Halliday | 98k | 99.2% | 36.5 | 46.2% | Real estate |
| 21 | VVinci | 88k | 3.3% | 42.9 | 42.1% | Real estate |
| 22 | TTrevi | 85k | 5.3% | 39.0 | 59.4% | Real estate |
| 23 | RRoyal LePage | 67k | 5.8% | 38.9 | 44.1% | Real estate |
| 24 | EEmaar Dubai | 60k | 13.6% | 36.0 | 46.3% | Real estate |
| 25 | DDr. Klein | 57k | 9.5% | 41.0 | 57.0% | Real estate |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular real estate compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each real estate by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest real estate in United States?
RE/MAX currently leads with an estimated audience of 5.6M people in United States.