Rascasse Audience Intelligence

Lennar Corporation Target Market in United States

A data profile of the people who buy, follow and care about Lennar Corporation in United States — modelled from more than twelve digital signal sources. Lennar Corporation has an estimated audience of 1,459,979 people in United States.

#7among Real estate in United States#1876among Brand in United States#1264in Business & Career

The average Lennar Corporation fan in United States is 42.3 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, North Carolina.

Top brand affinities include Babe Ruth, Miami Hurricanes football, Sarah Connor, with strongest over-indexing on Babe Ruth (17.44× the country average).

Demographically, the Lennar Corporation audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Quality Awareness, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 44 regions tracked by Rascasse.

The typical Lennar Corporation fan in United States is more female, around 42.3 years old, with strong Quality Awareness tendencies and a notable affinity for Babe Ruth.

Category: Business & Career · Type: Brand · Subtype: Real estate

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lennar Corporation profile in United States.

Audience size
1.5M
in United States
Gender
58.5%♀
41.5% male
Age
42.3
average years
Country rank
#18128
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Lennar Corporation

58.5% are female, 41.5% are male, average age 42.3.

Fig. 02

Gender split

58.5%
Female
41.5%
Male
Demographic split for Lennar Corporation audience in United States
MetricValue
Female58.5%
Male41.5%
Average age42.3
Estimated audience size1,459,979
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Lennar Corporation audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3920%
40-4923%
50+27%
Fig. 04

Worldwide distribution

79.7%

of the worldwide Lennar Corporation audience comes from United States.

Worldwide audience distribution share by country for Lennar Corporation
CountryShare
United States79.7%
Brazil3.1%
Germany2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lennar Corporation audience in United States is strongest.

Fig. 05

Top regions by affinity

Lennar Corporation customers by region in United States
#RegionReachAffinity×
01Nevada~70K4.66×
02Florida~400K4.02×
03Texas~300K2.74×
04Idaho~20K2.21×
05South Carolina~50K2.17×
06Indiana~50K1.97×
07Colorado~40K1.79×
08North Carolina~80K1.77×
09Arkansas~20K1.73×
10Utah~20K1.44×
11Oregon~20K1.42×
12Oklahoma~20K1.33×
13Alabama~30K1.30×
14Washington~40K1.23×
15New Jersey~40K1.17×
16Georgia~50K1.09×
17Maryland~30K1.06×
18Tennessee~30K0.90×
19Virginia~30K0.85×
20Vermont~2K0.84×
21Wyoming~2K0.83×
22South Dakota~3K0.80×
23North Dakota~2K0.80×
24Washington, District of Columbia~3K0.78×
25West Virginia~5K0.73×
26Rhode Island~3K0.72×
27Maine~4K0.71×
28New Hampshire~4K0.68×
29Hawaii~4K0.67×
30Kansas~7K0.64×
31New Mexico~5K0.64×
32Mississippi~8K0.63×
33Nebraska~5K0.63×
34Pennsylvania~30K0.59×
35Iowa~7K0.56×
36New York~40K0.54×
37Louisiana~10K0.52×
38Connecticut~8K0.52×
39Kentucky~10K0.51×
40Wisconsin~10K0.50×
41Missouri~10K0.48×
42Massachusetts~10K0.46×
43Michigan~10K0.38×
44Ohio~20K0.36×
Fig. 06

Affinity by region

Affinity by region — Lennar Corporation, United States
0.36×1.00×4.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lennar Corporation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lennar Corporation audience
#·InterestCategoryAffinity×
01Sarah ConnorMusic & Radio18.16×
02Babe RuthSports17.44×
03Miami Hurricanes footballSports12.95×
04Terraced houseHome & Garden5.48×
05TownhouseHome & Garden5.31×
06Single-family detached homeHome & Garden4.67×
07Residential areaHome & Garden3.41×
08Mineral waterFood & Beverages3.28×
09Property finderHome & Garden3.12×
10Microwave ovenHome & Garden3.04×
11Home automationTechnology & Electronics2.86×
12Nordstrom rackFashion & Accessoires2.36×
13Real propertyHome & Garden2.19×
14Mortgage loansBusiness & Career1.88×
15IKEAHome & Garden1.78×
16HairstyleBeauty & Wellness1.60×
17Home AppliancesHome & Garden1.59×
18ApartmentBusiness & Career1.56×
19Capital OneBusiness & Career1.55×
20Real estate brokerHome & Garden1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lennar Corporation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lennar Corporation audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.21×
Career OrientationPOWER1.68×
Convenience OrientationPREMIUM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lennar Corporation audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.81×
Social Media UsageJOY0.89×
Pet OwnershipJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Lennar Corporation's target market in United States?

Lennar Corporation's target market in United States covers an estimated 1,459,979 people, concentrated in Florida and Texas.

02

What is the gender split and age of Lennar Corporation customers?

58.5% of the Lennar Corporation audience are female, 41.5% are male, with an average age of 42.3 years.

03

Which brands do Lennar Corporation fans like most?

Lennar Corporation fans show strongest brand affinity for Babe Ruth (17.44×), Miami Hurricanes football (12.95×), and Sarah Connor (18.16×) over the country average.

04

Where do Lennar Corporation fans live in United States?

Lennar Corporation fans in United States are most concentrated in Florida (reach ~400K), Texas (reach ~300K), and North Carolina (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Lennar Corporation fans also like?

Beyond Lennar Corporation itself, the audience over-indexes on Miami Hurricanes football (12.95×), Sarah Connor (18.16×), Townhouse (5.31×), and Property finder (3.12×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Real estate audiences in United States

See Lennar Corporation audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lennar Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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