Lennar Corporation Audience in United States
Lennar Corporation has an estimated audience of 1,474,515 people in United States. 58.5% are female, 41.5% are male, average age 42.3. Top brand affinities: Elsword, Cam Ward, Home equity, Staycation, Nationality.
Top brand affinities include Elsword, Cam Ward, Home equity, with strongest over-indexing on Elsword (26.54× the country average). Demographically, the Lennar Corporation audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
Category: Business & Career · Type: Brand · Subtype: Real estate
Demographics of Lennar Corporation fans
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 42.3 |
| Estimated audience size | 1,474,515 |
Audience persona
The typical Lennar Corporation fan in United States is more female, around 42.3 years old, with strong Quality Awareness tendencies and a notable affinity for Elsword.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 26.54× | Games |
| Cam Ward | 3.34× | Sports |
| Home equity | 1.59× | Home & Garden |
| Staycation | 2.48× | Home & Garden |
| Nationality | 1.54× | Politics & Society |
| Kendra Scott | 2.08× | Fashion & Accessoires |
| JDSU | 2.01× | Business & Career |
| Nurse education | 1.73× | Kids & Family |
| Boracay | 4.83× | Travel & Leisure |
| Public speaking | 1.92× | Politics & Society |
| San Pellegrino | 3.44× | Food & Beverages |
| Mangaka | 1.99× | Literature |
| Women's empowerment | 1.91× | Politics & Society |
| Sears | 1.67× | Shopping |
| Suikoden IV | 11.69× | Games |
| Halsey, Oregon | 2.98× | Travel & Leisure |
| Layne Staley | 2.18× | Music & Radio |
| Hayward, California | 3.7× | Travel & Leisure |
| 19 Kids and Counting | 1.8× | Movies & TV |
| Home staging | 1.62× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.22 |
| Design Affinity | PREMIUM | 1.66 |
| Travelling | THRILL | 1.57 |
| Family Orientation | CONSERVATISM | 1.48 |
| Career Orientation | POWER | 1.41 |
| Price Sensitivity | PREMIUM | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 79.9% |
| Brazil | 3.0% |
| Germany | 2.4% |
See Lennar Corporation audiences in other countries
More Real estate audiences in United States
- Coldwell Banker (4,415,639)
- Keller Williams Realty (4,218,401)
- Keller Williams (3,666,789)
- Century 21 (1,589,423)
- ERA (1,550,848)
How to read this data
Audience size is the estimated number of people in United States who actively search for Lennar Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.