Lennar Corporation Audience in United States
Lennar Corporation has an estimated audience of 1,474,515 people in United States. 58.5% are female, 41.5% are male, average age 42.3. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Kia Sportage.
Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Lennar Corporation audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
Category: Business & Career · Type: Brand · Subtype: Real estate
Demographics of Lennar Corporation fans
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 42.3 |
| Estimated audience size | 1,474,515 |
Audience persona
The typical Lennar Corporation fan in United States is more female, around 42.3 years old, with strong Quality Awareness tendencies and a notable affinity for Autism Awareness.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Kia Sportage | 26.54× | Cars & Mobility |
| Income tax | 13.19× | Business & Career |
| Miami Hurricanes football | 13.66× | Sports |
| Property finder | 4.97× | Home & Garden |
| Charles, Prince of Wales | 18.87× | Politics & Society |
| Honda HR-V | 18.46× | Cars & Mobility |
| Babe Ruth | 11.36× | Sports |
| Pre-school playgroup | 19.77× | Kids & Family |
| Real property | 2.89× | Home & Garden |
| Houston Astros | 4.26× | Sports |
| Single-family detached home | 5.18× | Home & Garden |
| Mortgage loans | 2.04× | Business & Career |
| Jeep Grand Cherokee | 5.19× | Cars & Mobility |
| Hobby Lobby | 1.83× | Home & Garden |
| First-time buyer | 2.76× | Shopping |
| Townhouse | 4.63× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.22 |
| Design Affinity | PREMIUM | 1.66 |
| Travelling | THRILL | 1.57 |
| Family Orientation | CONSERVATISM | 1.48 |
| Career Orientation | POWER | 1.41 |
| Price Sensitivity | PREMIUM | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 79.9% |
| Brazil | 3.0% |
| Germany | 2.4% |
See Lennar Corporation audiences in other countries
More Real estate audiences in United States
- Coldwell Banker (4,415,639)
- Keller Williams Realty (4,218,401)
- Keller Williams (3,666,789)
- Century 21 (1,589,423)
- ERA (1,550,848)
How to read this data
Audience size is the estimated number of people in United States who actively search for Lennar Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.