Rascasse Audience Intelligence

Keller Williams Realty Target Market in United States

A data profile of the people who buy, follow and care about Keller Williams Realty in United States — modelled from more than twelve digital signal sources. Keller Williams Realty has an estimated audience of 4,222,354 people in United States.

#3among Real estate in United States#787among Brand in United States#507in Home & Garden

The average Keller Williams Realty fan in United States is 41.6 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include Estate (land), Real estate broker, Bathroom, with strongest over-indexing on Estate (land) (2.63× the country average).

Demographically, the Keller Williams Realty audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Keller Williams Realty fan in United States is more female, around 41.6 years old, with strong Quality Awareness tendencies and a notable affinity for Estate (land).

Category: Home & Garden · Type: Brand · Subtype: Real estate

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Keller Williams Realty profile in United States.

Audience size
4.2M
in United States
Gender
59.3%♀
40.7% male
Age
41.6
average years
Country rank
#7676
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Keller Williams Realty

59.3% are female, 40.7% are male, average age 41.6.

Fig. 02

Gender split

59.3%
Female
40.7%
Male
Demographic split for Keller Williams Realty audience in United States
MetricValue
Female59.3%
Male40.7%
Average age41.6
Estimated audience size4,222,354
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Keller Williams Realty audience in United States
Age bracketShare%
16-1914%
20-2918%
30-3921%
40-4924%
50+24%
Fig. 04

Worldwide distribution

97.9%

of the worldwide Keller Williams Realty audience comes from United States.

Worldwide audience distribution share by country for Keller Williams Realty
CountryShare
United States97.9%
South Africa0.9%
Philippines0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Keller Williams Realty audience in United States is strongest.

Fig. 05

Top regions by affinity

Keller Williams Realty customers by region in United States
#RegionReachAffinity×
01Maine~40K2.37×
02Louisiana~100K2.06×
03Alabama~100K2.04×
04Tennessee~200K2.02×
05New Hampshire~30K1.75×
06Kentucky~90K1.71×
07Arkansas~60K1.69×
08Mississippi~50K1.57×
09New Mexico~30K1.55×
10South Dakota~10K1.49×
11Oklahoma~70K1.45×
12Georgia~200K1.38×
13Vermont~10K1.29×
14Ohio~200K1.24×
15South Carolina~80K1.19×
16Massachusetts~100K1.17×
17Minnesota~70K1.16×
18Wisconsin~70K1.12×
19North Carolina~100K1.10×
20Rhode Island~10K1.05×
21Missouri~70K1.01×
22Kansas~30K0.92×
23Pennsylvania~100K0.91×
24Delaware~10K0.90×
25Idaho~20K0.85×
26Texas~300K0.80×
27Montana~9K0.80×
28Michigan~90K0.79×
29North Dakota~7K0.79×
30Florida~200K0.77×
31Virginia~80K0.77×
32Iowa~30K0.75×
33Indiana~60K0.74×
34New Jersey~80K0.73×
35Alaska~7K0.73×
36Illinois~100K0.70×
37Connecticut~30K0.68×
38Nebraska~10K0.66×
39Oregon~30K0.65×
40Washington, District of Columbia~8K0.61×
41Maryland~40K0.60×
42West Virginia~10K0.60×
43New York~100K0.56×
44Washington~50K0.56×
45Colorado~40K0.55×
46Utah~20K0.53×
47Nevada~20K0.51×
48Hawaii~9K0.51×
49California~200K0.46×
50Arizona~40K0.46×
Fig. 06

Affinity by region

Affinity by region — Keller Williams Realty, United States
0.46×1.00×2.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Keller Williams Realty audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Keller Williams Realty audience
#·InterestCategoryAffinity×
01Gated communityHome & Garden3.25×
02RedfinHome & Garden3.13×
03Property lawHome & Garden2.86×
04For sale by ownerHome & Garden2.74×
05FireplaceHome & Garden2.66×
06Estate (land)Business & Career2.63×
07Starter homeHome & Garden2.38×
08Estate (law)Business & Career2.30×
09Major League SoccerSports2.29×
10Real propertyHome & Garden2.19×
11Mortgage calculatorHome & Garden2.11×
12BathroomHome & Garden2.04×
13CountertopHome & Garden2.03×
14Real estate developmentBusiness & Career1.97×
15CabinetryHome & Garden1.95×
16BedroomHome & Garden1.95×
17Golf courseSports1.87×
18Real estate brokerHome & Garden1.83×
19Home constructionHome & Garden1.64×
20Swimming poolSports1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Keller Williams Realty audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Keller Williams Realty audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.18×
Design AffinityPREMIUM1.16×
Community OrientationOPEN1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Keller Williams Realty audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.80×
MindfulnessBALANCE0.87×
SustainabilityBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Keller Williams Realty's target market in United States?

Keller Williams Realty's target market in United States covers an estimated 4,222,354 people, concentrated in Texas and Florida.

02

What is the gender split and age of Keller Williams Realty customers?

59.3% of the Keller Williams Realty audience are female, 40.7% are male, with an average age of 41.6 years.

03

Which brands do Keller Williams Realty fans like most?

Keller Williams Realty fans show strongest brand affinity for Estate (land) (2.63×), Real estate broker (1.83×), and Bathroom (2.04×) over the country average.

04

Where do Keller Williams Realty fans live in United States?

Keller Williams Realty fans in United States are most concentrated in Texas (reach ~300K), Florida (reach ~200K), and California (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Keller Williams Realty fans also like?

Beyond Keller Williams Realty itself, the audience over-indexes on Real estate broker (1.83×), Bathroom (2.04×), Real property (2.19×), and Estate (law) (2.3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Real estate audiences in United States

See Keller Williams Realty audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Keller Williams Realty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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