Keller Williams Realty Audience in United States

Keller Williams Realty logo

Keller Williams Realty has an estimated audience of 4,218,400 people in United States. 59.3% are female, 40.7% are male, average age 41.6. Top regions: Texas, California, Florida. Top brand affinities: Estate (land), Real estate broker, Bathroom, Real property, Estate (law).

The average Keller Williams Realty fan in United States is 41.6 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Estate (land), Real estate broker, Bathroom, with strongest over-indexing on Estate (land) (2.63× the country average). Demographically, the Keller Williams Realty audience skews more female with an average age of 41.6, and over-indexes on personality traits such as DIY Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Real estate

Demographics of Keller Williams Realty fans

Demographic split for Keller Williams Realty audience in United States
MetricValue
Female59.3%
Male40.7%
Average age41.6
Estimated audience size4,218,400

Audience persona

The typical Keller Williams Realty fan in United States is more female, around 41.6 years old, with strong DIY Mentality tendencies and a notable affinity for Estate (land).

Top regions in United States

Top regions ranked by reach for Keller Williams Realty in United States
RegionReachAffinity
Texas315,2230.87×
California238,1820.51×
Florida229,1770.8×
Georgia187,3421.44×
Tennessee171,0032.02×
Ohio158,4291.22×
North Carolina153,8161.21×
New York142,5850.6×
Pennsylvania139,2240.98×
Alabama114,0401.94×
Louisiana109,8762.02×
Illinois106,1000.75×
Kentucky96,6821.83×
Michigan91,6740.83×
Massachusetts90,9541.09×
Virginia81,1690.79×
New Jersey80,1710.75×
South Carolina76,9081.21×
Missouri72,5711.07×
Wisconsin72,1711.14×
Minnesota71,8181.19×
Oklahoma68,3911.46×
Indiana59,2400.77×
Mississippi55,0541.58×
Arkansas54,2341.56×
Washington50,6600.6×
Maryland44,9730.62×
Arizona40,0790.47×
Colorado39,0980.59×
Kansas32,4630.98×
Oregon32,0290.66×
Maine30,3802.01×
New Mexico30,2151.43×
Connecticut28,6010.68×
New Hampshire27,9921.68×
Iowa26,6140.77×
Nevada19,7110.48×
Utah19,3430.51×
Idaho19,2190.91×
Nebraska13,6640.65×
Rhode Island12,8650.96×
South Dakota10,9501.12×
Delaware10,1770.87×
Vermont10,0991.36×
West Virginia9,6920.49×
Montana9,3630.8×
Washington, District of Columbia7,5580.6×
North Dakota6,5680.76×
Hawaii5,9850.33×
Alaska5,5990.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Keller Williams Realty audience
BrandAffinityCategory
Estate (land)2.63×Business & Career
Real estate broker1.83×Home & Garden
Bathroom2.04×Home & Garden
Real property2.19×Home & Garden
Estate (law)2.3×Business & Career
Redfin3.13×Home & Garden
Fireplace2.66×Home & Garden
Starter home2.38×Home & Garden
Golf course1.87×Sports
Cabinetry1.95×Home & Garden
Major League Soccer2.29×Sports
For sale by owner2.74×Home & Garden
Bedroom1.95×Home & Garden
Countertop2.03×Home & Garden
Gated community3.25×Home & Garden
Mortgage calculator2.11×Home & Garden
Swimming pool1.6×Sports
Home construction1.64×Home & Garden
Property law2.86×Home & Garden
Real estate development1.97×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Keller Williams Realty audience
TraitClusterScore
DIY MentalityTHRILL1.34
Quality AwarenessPREMIUM1.29
Design AffinityPREMIUM1.2
Career OrientationPOWER1.17
Community OrientationOPEN1.12
ExtroversionTHRILL1.12

Worldwide distribution

Worldwide audience distribution share by country for Keller Williams Realty
CountryShare
United States98.0%
South Africa0.9%
Philippines0.5%

See Keller Williams Realty audiences in other countries

More Real estate audiences in United States

Frequently asked questions

How many fans does Keller Williams Realty have in United States?

Keller Williams Realty has an estimated audience of 4,218,400 people in United States, concentrated in Texas and California.

What is the gender split and age of Keller Williams Realty fans?

59.3% of Keller Williams Realty fans are female, 40.7% are male, with an average age of 41.6 years.

Which brands do Keller Williams Realty fans like most?

Keller Williams Realty fans show strongest brand affinity for Estate (land) (2.63×), Real estate broker (1.83×), and Bathroom (2.04×) over the country average.

Where do Keller Williams Realty fans live in United States?

Keller Williams Realty fans in United States are most concentrated in Texas (reach 315,223), California (reach 238,182), and Florida (reach 229,177). These three regions account for the largest share of the active audience.

What other brands do Keller Williams Realty fans also like?

Beyond Keller Williams Realty itself, the audience over-indexes on Real estate broker (1.83×), Bathroom (2.04×), Real property (2.19×), and Estate (law) (2.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Keller Williams Realty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.